Web Marketing Manager at Vertafore

| Greater Denver Area
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Make an impact and love what you do! Vertafore is a top provider of software for the insurance industry that keeps transforming. We create award-winning solutions to boost productivity, lower costs, and help agents and carriers grow their businesses. We respect and value our team, and we look to bring the best talent together to make our future even stronger.


The Digital Manager will manage all aspects of our digital presence and will be responsible for maintaining all digital marketing channels to drive sales, leads, and brand equity. This Digital Manager role oversees and manages all activities associated with digital marketing, including website updates, search optimization, PPC, programmatic ad buying, lead generation, performance and ROI analysis, budget management, and partnering with digital vendors.


Responsibilities:


  • Content management, updating, and optimization of Vertafore.com
  • Maintaining and managing our website's content management system (Drupal)
  • Search engine optimization expertise & best practice implementation
  • Pay-per-click budget management, ad words/groups, and strategy
  • Digital ROI reporting & analytics including trend analysis and optimization opportunities
  • Owning domain strategy for the organization and subsidiaries
  • Plan, execute, and measure A/B experiments and conversion tests
  • Consolidation and management of all marketing websites
  • Manage and build relationships with internal stakeholders and vendors


Qualifications:

  • Bachelor's degree and 2+ years of relevant experience (preferred), or 4+ years of relevant work experience 
  • Experience in website and CMS management (Drupal preferred)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Basic understanding of design principles (UI/UX)
  • Digital analytics expertise – Google Analytics and Google Data Studio preferred
  • Expertise in Google Adwords & Bing Ads with track record of improving SEM ad groups/words, copy, budgets, and effectively reporting improvements (Google AdWords Certification a plus)
  • SEO optimization and best practice implementations across our digital footprint
  • Experience managing peer review sites
  • Experience with A/B and Multivariate testing
  • Working knowledge of ad serving tools
  • Knowledge of SalesForce and Marketo is a plus
  • Strong technical aptitude and ability to learn new technology applications with ease
  • Motivated, high energy, and a team player who interfaces well at all levels within the organization
  • Ability to work on numerous projects and meet deadlines in a dynamic multi-location environment, while maintaining a team-oriented approach
  • Excellent written and verbal communication skills

Vertafore is about bringing together diverse and talented teams to make an immediate impact in insurance software. Our culture encourages employees who can create, think, and challenge each other in a fast-paced environment. We are transforming our products and services, using advanced techniques to create new "ways and value" for the insurance industry to impact our ever-changing industry.


Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical and mental disabilities, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law equal employment.

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases

Location

Great location in the heart of downtown Denver just a block away from the RTD lightrail.

What are Vertafore Perks + Benefits

Culture
Volunteer in local community
Vertafore offers employees 1 paid day to volunteer at the non-profit of their choice.
Friends outside of work
Eat lunch together
Intracompany committees
Vertafore offers opportunities to join several committees, including Women of Vertafore, LGBTQ+, etc.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Vertafore employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 100% of annual salary for up to 90 days of disability.
Dental Benefits
Our dental plan covers $1500 of expenses per person.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $175 for glasses or contact lenses.
Health Insurance Benefits
Vertafore offers three different health plans to meet the needs of our employees.
Life Insurance
Life insurance is equal to 2 times an employee's annual salary.
Pet Insurance
We offer a Pet Insurance plan through Nationwide.
Onsite Gym
Team workouts
Vertafore's team fitness initiatives include in-office yoga, a partnership with Planet Fitness, and other recreational team sports.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vertafore provides employees with a 401(k) matching plan managed by [provider]. We match up to 50% of contributions up to 3% of an employee's annual gross pay.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vertafore provides up to 6 weeks of parental leave for the primary caretaker. We also provides 6 weeks of leave for the secondary caretaker.
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Adoption Assistance
We reimburse up to $2,500 for eligible adoption expenses and 6 weeks of paid leave.
Company sponsored family events
Vertafore sponsors family oriented events semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive 8 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Vertafore hosts company outings annually.
Game Room
Our game room includes Ping Pong, Foosball, Video Games.
Stocked Kitchen
In various areas of the office, Vertafore provides weekly fresh fruit services, bagels and donuts on specified days, as well as snacks and drinks.
Some Meals Provided
We provide free breakfast on Mondays and Fridays.
Happy Hours
Recreational Clubs
Vertafore sponsors recreational clubs that include sports, board games, video games, book clubs, etc.
Professional Development Benefits
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5,250.
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
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