Web Manager at Ibotta

| Greater Denver Area | Remote
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Ibotta is seeking a Web Manager to join our innovative team and contribute to our mission to Make Every Purchase Rewarding.

This position is located in Denver, Colorado or with the option of full-time remote. Candidates must live in the United States.

What you will be doing:

  • Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & Advocate for Savers
  • Responsible for the successful development, curation, and oversight of Ibotta’s website using WordPress
  • Manage information architecture and site map
  • Building and maintaining universal links, URL structuring, and URL routes
  • Working cross-departmentally to manage, create, and update existing and new content on the web
  • Collaborates with engineering and creative teams to provide guidance on marketing-related aspects of the company’s web presence
  • Create and implement SEO strategies designed to exceed goals and KPIs. Including but not limited to; keyword research, content and link building plan, and image optimization
  • Drives direction to external vendors, internal copywriters/content writers, and keyword research to develop and maintain blog editorial calendar
  • Perform ongoing testing of layout, creative, copy, and other testable variables
  • Set up reporting dashboards and providing the business with regular status updates 
  • Monitor and provide analytics that help influence tactics to improve the overall value of Ibotta’s website and blog. This includes site optimizations to drive conversion, details about who is visiting, and changes to user behavior
  • Leads weekly performance reporting, updating stakeholders on how to interpret the data, and what action plans are in place based on findings
  • Develops and presents materials for Quarterly Business Reviews (QBRs) in collaboration with paid media team
  • Stays current on industry news and trends, supports testing of innovative products and bold initiatives
  • Support planning to ensure a project is set up and scoped correctly before work begins
  • Develop strong digital content strategies that support business objectives while serving user needs
  • Monitoring the day-to-day activity and overall performance to achieve goals (such as improving user experience, increasing website traffic and sales, and developing brand loyalty).
  • Serve as a design advocate for our team, keeping up to date on the latest UX and UI research and design practices.
  • Monitor and adjust to take full advantage of SEO to improve placement in online searches
  • Assist in developing and implementing procedures for ongoing website revision and improved website traffic, including establishing KPI’s and reporting on all site metrics
  • Utilize data and analytics to make decisions, iterating to improve conversion rates
  • Develop calendar for planned activities (campaigns, website enhancements, eCommerce projects, promotions, blogs, webinars, etc.)
  • Optimize site for maximum speed and scalability

What we are looking for: 

  • 3+ years full-time experience working in the same or similar role at an agency or company direct
  • 3+ years experience doing on-site, technical SEO, and off-site SEO with larger, enterprise sites (sites with 1000+ URLs)
  • Understanding of eCommerce, SEO, conversion rate optimization best practices, and content marketing principles across various search engines
  • Experience managing managing a cross-functional web production team is a must
  • Strong understanding of both frontend and backend web content best practices, strategy, and execution 
  • Strong desire and ability to work cross-departmentally within all levels of the organization
  • Comfortable reporting web performance and OKRs in relation to annual business goals, and ability to regularly present those findings in a meeting setting 
  • Experience building and executing content strategy across web pages, including company blog 
  • Experience working with development teams to migrate websites/web pages, implement CMS, and launch net-new websites 
  • Experience owning general maintenance for medium-to-large scale websites 
  • Strong knowledge of Google Analytics, Google Search Console, Google Tag Manager, and tracking implementation requirements 
  • Experience working in tech, SaaS, or other similar industries is a plus 
  • Webmaster or related certifications not required but are considered a plus 
  • Expert level Wordpress, plus familiarity with other platforms like Hubspot, Squarespace, Wix, and Shopify
  • Familiarity with HTML, CSS, and Javascript
  • Strong knowledge of keyword research, technical SEO optimizations, on-site SEO optimizations, and off-site SEO optimizations
  • Experience managing a complex task list and meeting tight deadlines
  • Excellent time management skills and a keen sense for details
  • Strong and highly proactive communications skills
  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment while focusing on the delivery of results
  • Mode/Tableau experience is a plus
  • Experience with top tools: ahrefs, semrush, content harmony, screaming frog, etc.

About Us:

Built in Denver, CO, Ibotta ("I bought a...") is a free mobile shopping app that gives users cash back on groceries and more. Through our partnerships with brands and retailers like Procter & Gamble, Kraft Heinz, Kellogg, Amazon, Walmart, Target and Uber, we’ve delivered over $1B in cumulative cash rewards to our Savers. Guided by our values and our mission to make every purchase rewarding, we come to work energized by the business problems we get to solve, the technology we get to build, and the people we get to innovate (and have fun) with. Ibotta made Inc.’s 2020 list of the 5000 fastest-growing private companies in the U.S. for the third consecutive year. In 2019, we became the first mobile consumer technology company in Colorado to achieve $1B in valuation.

Additional Details:

  • This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Lifestyle Spending Account, 401k match, profit sharing and equity.
  • Base compensation range: $70,000-$110,000. Total compensation for this role also includes a variable component in addition to base compensation.This compensation range is specific to the state of Colorado's local labor market and may vary for employees living in other areas.
  • Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard with race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status
  • Applicants must be currently authorized to work in the United States on a full-time basis.


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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • Ember.jsFrameworks
    • Ruby on RailsFrameworks
    • HiveDatabases
    • MySQLDatabases
    • PostgreSQLDatabases


Our headquarters are located in central Downtown Denver - convenient access to public transportation and Denver's best restaurants!

An Insider's view of Ibotta

What’s the vibe like in the office?

The best part about Ibotta is the people that work here. It's humbling to be able to work with such talented and experienced team members who are all working towards a collective mission. I've been able to learn so much from my colleagues both on a professional and personal level, and they are 100% the reason that I enjoy coming into work everyday.


Senior Account Executive, Business Development

How do you collaborate with other teams in the company?

For general questions or blockers, the engineering community is incredibly active and supportive on specialized Slack channels to get engineers unblocked. On project development cycles, my Project Manager sets meetings with relevant stakeholders as needed for planning and ongoing feedback cycles.


Platform Engineer

How has your career grown since starting at the company?

I started Ibotta as a mid-level software engineer with a few years of experience; within two years I had been promoted to a Senior Engineer and was recently promoted to Staff Engineer at the beginning of 2020. I’ve learned so much about software development and am excited to now be in a position responsible for helping to spread that knowledge.


Software Engineer/Browser Extension

How do you empower your team to be more creative?

I focus on transparency and fostering a culture that centers around ownership. We have incredibly talented teams, made up of Engineers that are driven by solving problems. When given a challenge and the right context, they always come up with creative solutions that humble me and make Ibotta a company where I'm constantly able to learn and grow.


Senior Engineering Director, Platform

How would you describe the company’s work-life balance?

Ibotta believes that in order to feel motivated and inspired, you must have an opportunity to find fulfillment and satisfaction in your personal life.


Director, Data & Media Partnerships

What are Ibotta Perks + Benefits

Ibotta Benefits Overview

We invest in every employee with a competitive salary, company equity, a matched 401(k), leadership training, and more. We also offer comprehensive medical, dental, and vision coverage to full-time employees. Oh, and we also believe in a healthy work-life balance. Flexible time off, team building events, Learning & Development opportunities, and an annual dinner bonus keep us energized and focused.

At Ibotta, we care about you. That’s why we offer benefits that support your physical, emotional, and financial health. Learn more below and through our career page!

Volunteer in local community
Each year, Ibotta employees participate in a company-wide volunteer day. Ibotta's Culture Clubs also provide multiple opportunities for volunteering and getting involved in the local community.
Partners with Nonprofits
Ibotta partners with local nonprofits such as ChickTech, Denver Urban Gardens, Wish for Wheels, the Boys & Girls Club, and more through individual "Volunteer Time Off", team events, and/or donations.
Friends outside of work
Eat lunch together
Intracompany committees
Building a company culture starts from the ground up at Ibotta. Some of our Culture Clubs include [email protected] Ibotta, WeBotta Diversity & Inclusion Committee, Ibotta Gives, Sports & Outdoors, and more!
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Unconscious bias training
Ibotta weaves unconscious bias training into individual contributor and manager sessions when applicable. Through this, our employees become more aware of unconscious biases and other barriers to DEI.
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Hiring teams attend training sessions to help managers and interviewers see the impact that unconscious bias may have on the interview process and provide employees with interviewing best practices.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Ibotta employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance is provided at Ibotta.
Dental Benefits
Ibotta offers multiple plans for employees to choose from to best fit their dental needs.
Vision Benefits
Ibotta's vision benefits plan covers a large percentage of the cost to our employees
Health Insurance Benefits
Ibotta offers multiple plans for employees to choose from to best fit their medical needs.
Life Insurance
Life insurance is equal to 1x an employee's annual salary.
Pet Insurance
Through our Ibotta Savings Marketplace, we offer a variety of discounts on services like pet insurance, local experiences, curated offers just for our organization, and new deals added weekly.
Wellness Programs
As part of our 2021 Benefits, a Lifestyle Spending Account is available for employees to receive reimbursement for a variety of wellness programs they can choose from independently.
Onsite Gym
Team workouts
While in a virtual environment, we continue to provide remote workout opportunities through our Wellness Culture Club via zoom!
Mental Health Benefits
In addition to Ibotta's health care coverage, mental health services can be accessed through an Employee Assistance Program to ensure our employees receive support.
Retirement & Stock Options Benefits
401(K) Matching
Ibotta provides employees with a 401(k) matching plan managed by Principal. We match 100% of contributions up to 3% of an employee's annual gross pay.
Company Equity
Ibotta offers stock options to eligible, full-time employees.
Performance Bonus
In 2020, all eligible, full-time employees can participate in Ibotta's Profit Sharing program.
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Ibotta offer's parental leave for all new parents.
Flexible Work Schedule
Ibotta provides employees with a flexible work schedule that includes core hours as well as flexible start and end times.
Remote Work Program
During COVID we are remote for the foreseeable future.
Family Medical Leave
Ibotta provides FML to all eligible employees.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Ibotta employees receive a minimum of 20 days per year of paid time off.
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
We embrace a "start-up casual" dress code -jeans and a t-shirt most days - and encourage employees to wear what makes them feel comfortable. 
Commuter Benefits
Ibotta offers a commuter benefit for employees to save money by having funds deducted from their paychecks (pre-tax) to pay for business-related parking and/or commuting for work.
Company Outings
Ibotta hosts company outings throughout the year on a team-by-team basis.
Stocked Kitchen
Ibotta provides a stocked snack bar in the office, along with coffee, tea and other goodies.
Some Meals Provided
When in the office, Bagel Fridays are a staple at Ibotta. We also provide meals for certain events, including breakfast burritos at our quarterly Town Hall meetings.
Happy Hours
When in the office, a variety of beverages are provided during our bi-weekly Product Demos. We also host (often themed) additional happy hours throughout the year with snacks and drinks.
Recreational Clubs
Ibotta's "Sports + Rec" Culture Club provides a variety of leagues to participate in year-round (when in-person).
Relocation Assistance
Ibotta offers relocation assistance depending on the role.
Fitness Subsidies
New in 2021, Ibotta's Lifestyle Spending Account provides up to $150 per month for reimbursement for applicable fitness and wellness expenses.
Professional Development Benefits
Job Training & Conferences
Ibotta offers employees professional development opportunities like bi-weekly training sessions, manager bootcamp, panel events, hackathons, team training and more.
Diversity Program
Lunch and learns
Ibotta's Culture Clubs provide Lunch and Learn opportunities throughout the year on a variety of topics.
Cross functional training encouraged
Promote from within
Time allotted for learning
Ibotta encourages learning throughout the year dependent on an individual's professional goals and development.
Online course subscriptions available
Customized development tracks
Paid industry certifications
Ibotta can provide a budget for paid industry certifications based on an individual's professional goals and development.

Additional Perks + Benefits

We invest in our employees with a competitive salary, company equity, a matched 401(k), and leadership training. We also offer comprehensive medical, dental, and vision coverage to full-time employees. Oh, and we also believe in a healthy work-life balance. Flexible time off, team building events, Learning & Development opportunities, and an annual dinner bonus keep us energized and focused.

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