VP of Product Marketing at Red Canary

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Why Red Canary
Red Canary was founded to create a world where every organization can make its greatest impact without fear of cyber attack. Our combination of market-defining technology, processes, and expertise is preventing breaches every day. We are completely changing the way security is delivered and setting the new standard for security vendors. We are passionate. We have big goals. And we are looking for the best people to join us.
How you will contribute
We are currently hiring for a head of product marketing. Reporting to the CMO, you will lead our small but influential product marketing team. This is a critical leadership role that will help drive affection for and usage of our products through thought-provoking, inspirational stories and marketing programs.
You’ll coach your team to build deep, collaborative partnerships with our Product teams and build a bridge between product strategy and marketing strategy. And you’ll bring ideas about how we can turn product proof points into meaningful marketing content that drives new user adoption.
You are a leader and story-teller who has expertise developing product and solution positioning and messaging. You listen and understand your audience in order to influence them. You’re not bound to the confines of a job description and know that you may play many roles in getting our stories out to prospective customers. 
You will have a deep understanding of our markets, buyers, products, and competitors, and your responsibility will be to synthesize this expertise to identify where and how we drive the highest possible customer engagement for our business through marketing programs

How we will measure your success

  • Implement a scalable, repeatable product marketing process at Red Canary
  • Ensure products are competitive in their target markets; influence product roadmap, and collaborate with product management on pricing and packaging. Serve as the voice of the customer driving the key features into new releases
  • Differentiate solutions for maximum market penetration and impact. Lead market and customer needs definition, competitive analysis, product messaging and positioning, across all products
  • Develop Messaging Source Document as input to all downstream marketing and sales content, translating technical features and functions into business-friendly value propositions
  • Partner with Revenue Operations to build the strategy and content for the GTM Enablement Program
  • Improve and implement high-impact product introduction process. Ensure Red Canary solutions are ready to go-to-market with appropriate cross-functional support and readiness including Red Canary sales and indirect channel enablement, field communications
  • Update GTM assets - customer presentations, collateral, website, videos - and deliver product-focused sales enablement and field readiness
  • Work with sales to secure early customer adopters for solutions
  • Act as a company spokesperson across product areas. Brief press, analysts and partners on product offerings
  • Develop a best-in-class product marketing team to drive impact across the Red Canary product portfolio; laying out a vision and scaling the function
  • Implement product marketing framework, standardizing launch processes, buyer’s journey, personas, competitive differentiation, sales enablement and internal communications
  • Partner with product, research, and data teams to build and act on customer segmentation; defining new opportunities to grow features and support customers’ needs
  • Lead your team and drive campaigns that contribute direct bottom line impact on revenue and usage
  • Co-develop our go-to-market strategy in close collaboration with Product Management, Customer Success, Marketing, and Sales
  • Serve as a market and product expert to customers, prospects, external stakeholders (analysts, media, pundits, agencies, partners) and internal stakeholders (Sales, Customer Support, etc.)
  • Keep the company up to date with market trends and competition, and translate that into actionable information, tools (e.g., battle cards), and programs for Sales and Marketing

Experience and Aptitude

  • Minimum of 10 years in security technology B2B marketing, with an additional 5 to 10 years in product marketing or product management
  • A proven track record identifying, recruiting and developing talent, ability to lead in a dynamic business
  • Excellent customer skills with significant experience in a customer-facing role such as sales, SE, implementation services or technical support is a bonus, as is experienced with the Command of the Message and MEDDIC methodologies
  • Demonstrable success in product marketing at a high growth company with multiple product lines, regions and distribution channels. Thorough understanding of product marketing processes and operations
  • Demonstrable experience leading the development of exciting and effective product launches, utilizing the talents of a cross-functional group of directly-managed and influenced resources to achieve success and market impact
  • Ability to manage and plan at both the strategic and operational levels and to consistently meet or exceed planned objectives
  • Hands-on, action-oriented leader who can command the respect of his/her superiors, peers and team. Able to work effectively and build credibility with a variety of internal and external stakeholders, demonstrating high EQ and executive presence
  • Highly collaborative leader, comfortable working with a variety of different functions and working styles to achieve desired results
  • Innovation and personal creativity: A positive, “I can make a difference” attitude and demonstrated ability to envision and implement new strategies that have overachieved expectations. Passion for results and performance oriented: The ability to find creative solutions and generate results in a dynamic, high growth environment
  • A sense of urgency and desire to work and win with a team of smart, hard working and nice people
  • Must be an effective written and oral communicator with all stakeholders

Benefits at Red Canary
At Red Canary, we offer a very rich benefits program to our full-time team members so they can focus on their families and improving our customers’ security. 
For a full list of benefits, please review our Benefits Summary:
Individuals seeking employment at Red Canary are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • RubyLanguages
    • jQueryLibraries
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM


We are in the heart of Downtown Denver one block from Union Station. We provide an RTD pass and you have access to 100's of restaurants and events.

An Insider's view of Red Canary

What's something quirky about your company?

There’s a thing we do at Red Canary called BEASTMODE. On a quarterly basis, everyone comes to Denver and we spend three intense days together.The reason it’s called BEASTMODE is that in the very early days of the company, we’d spend endless hours in a single room, fueled by ample amounts of caffeine, building a company of which we could be proud.


Director, Customer Success

What projects are you most excited about?

The Cyber Incident Response Team (CIRT) reached the milestone of 10,000 spec/unit tests to validate our detection logic, an indicator of how diligently we maintain our detectors. Continued validation that everything is working as anticipated is key to ensuring a successful security program.


VP, Customer Security Operations

What makes someone successful on your team?

Providing such an exceptional level of support and care that our customers renew and expand their commitment to partnering with us. I hope that the Red Canary level of post-sale support becomes the model our competitors and partners are chasing.


VP, Customer Care

How do you empower your team to be more creative?

As we continue to grow and add specialized focus across digital media, video, and an even more robust content program, I want the team to be able to take all the great insights and educational pieces and recommendations and make it easy for people to find them, understand them, and implement them. To be able to use what we’re doing in marketing in


Director, Marketing

What’s the vibe like in the office?

I am most proud of the fact that the culture of the team has not only stayed in tact, but has matured and elevated, despite the rapid growth. Senior team members constantly go out of their way to ensure that new CSEs are welcomed, growing, and set up for success. Success is rooted in team dynamics and culture.


Director, Customer Solutions Engineering

What are Red Canary Perks + Benefits

Red Canary Benefits Overview

Exceptional healthcare and dental coverage including fully paid premiums
Flexible PTO
401k and flex-spending accounts
100% employer paid long and short term disability
Monthly stipend for personal fitness and cell phone
Yearly discretionary stipend of $1000

Documented equal pay policy
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 8 weeks of parental leave for new parents.
Vacation & Time Off Benefits
Generous PTO
Red Canary offers Flexible Time Off for vacation time as well as sick time and other leave benefits.
Paid Holidays
Paid Sick Days
Employees receive 80 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Fitness Subsidies
Professional Development Benefits
Lunch and learns
We host a chalk talk every Friday afternoon
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

Quarterly all company meetings where we bring in all of our remote team members to build camaraderie, align and learn.

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