VP - Product Marketing at Bluprint

| Greater Denver Area
!Sorry, this job was removed at 1:28 p.m. (MST) on Tuesday, January 28, 2020
She/He will build the Product Marketing practice at Bluprint. She/he will be the master storyteller and tell the ‘Why Bluprint’ story through all aspects of the product, marketing, and sales channels. Reporting to the CMO this role will develop product messaging, lead product engagement, and bring the brand to life.
  • Develop product positioning and messaging that differentiates Bluprint by understanding customer needs, product roadmap, market trends, and competitive forces
  • Lead development of compelling and effective brand
  • Own go-to-market launch planning to ensure successful, integrated launches for new product features and company solutions to grow the business from awareness to adoption through engagement
  • Develop messaging that fits the audience mindset/needs within that experience (e.g. website, in-product messaging, on-boarding, blog, emails, etc.) and maximizes the strengths of each channel or communication experience
  • Partner with cross functional partners such as Product Management, E-Commerce, Customer Service to build and optimize pricing and packaging that drives growth
  • Work with cross function partners to establish a continuous feedback loop (encompassing market trends, customer feedback, etc) to keep the brand and value proposition compelling for both the short and long term
  • Develop product marketing initiatives in partnership with corss functional teams to create effective campaigns
  • Build and lead a high performing Product Marketing team that delivers on business objectives
  • Build strong relationships with key players across the NBCU and Comcast family of brands to build the Bluprint business effectively
  • Work closely with cross functional partners to develop and manage annual and quarterly plans and that achieve business objectives.
  • Define the customer journey from recruitment, activation and engagement, to implementation and evaluation of cross-sell/up-sell and churn reduction strategies and work with cross functional partners to execute.

• Bachelor’s Degree in Marketing, Business or a related field. MBA or other graduate degree a plus
• 15+ years experience in product and/or brand marketing
• Established track record in leading world class product and brand marketing
• Proven success in growing digital businesses
• Proven success in rapid test and learn culture
Eligibility Requirements:
• Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
• Must be willing to work in Denver, CO
• Must be able to travel within the US and internationally as needed
• Must have unrestricted work authorization to work in the United States

Desired Characteristics:
• Customer-focused with enthusiasm & empathy for genuinely improving how businesses serve and engage people
• Exceptional communication & presentation skills. Verbally articulate and skilled at telling a visual story
• Strong analytical skills and passion for analyzing products, competitors, and market dynamics. Can quickly synthesize disparate data into a ‘position’ and craft messaging that connects with a diverse audience of stakeholders; including customers and executives

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • LESS/SASSLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • HandlebarsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • DynamoDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • BrightspotCMS
    • SalesforceCRM
    • SendGridEmail
    • SailthruEmail


We're on the second floor of the Denver Place North Tower building, conveniently located in downtown Denver's Central Business District.

An Insider's view of Bluprint

What’s the vibe like in the office?

Bluprint is a special place to work. The camaraderie in the office is, to me, the backbone of everything we do really well, and it's my favorite part. I always feel supported, and there's never a shortage of help to be found for any project! Everyone is dedicated, passionate, and works incredibly hard to realize our vision.


Customer Support Supervisor

What does your typical day look like?

Working at Bluprint is like hanging out with my best friends every day! I get to do what I love and create with a stellar group of people. There's literally nothing more you could ask for in a job!



How has your career grown since starting at the company?

I've gained skill sets that are hard to come by in my field. From small, internal shoots with fellow employees, to travel shoots in LA and New York with complete strangers. Bluprint presents ever-changing challenges for me, and it's only made me stronger and more efficient at what I do. That kind of growth is invaluable.



What is your vision for the company?

Bluprint is uniquely positioned as the only destination combining premium content, world-class talent, a robust community, and access to all the tools you need to help you achieve your personal goals. Our mission is to revolutionize the way people engage with lifestyle passions and pursuits.

John Levisay


What does career growth look like on your team?

I started off as an associate in Customer Support and have been promoted on a few occasions to now being one of the managers. It has been great for my career to see our department from all angles so I can better support my team, customers, and the company.


Customer Support Team Manager

What are Bluprint Perks + Benefits

Eat lunch together
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Bluprint provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
On occasion
Relocation Assistance
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Continuing Education stipend
Online course subscriptions available
More Jobs at Bluprint7 open jobs
All Jobs
Data + Analytics
Dev + Engineer