VP, Product Marketing at Vertafore

| Greater Denver Area
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Job Description

We are seeking a collaborative, creative, and data-driven Product Marketing leader to join our Marketing Team to help drive Vertafore's vision, messaging and revenue growth.

The Vice President will be a key bridge to Product Management, Marketing, Sales and Customer Success to ensure cross-functional success of our products. The leader of Product Marketing will lead the team responsible for connecting our products and offerings with existing and potential customers. You'll do this via an "outside-in" approach – by developing a deep understanding of our customers desired business outcomes, market trends, valid technologies, and competitive products and filtering all content through that lens. In addition to curating and sharing these insights across the company, the Product Marketing team will leverage this knowledge to help shape product development roadmaps and influence user-facing product decisions.

The VP, Product Marketing will be responsible for driving key elements of vision, messaging, and execution of our overall go-to-market. This position reports to the CMO. The ideal candidate demonstrates success in developing compelling value propositions, messaging, content, go-to-market strategies, and marketing plans with specific strength in B2B marketing to both current and future customers.

Core requirements and responsibilities:

Launch & Commercialization

  • Lead the team – including multiple directors, product marketing managers and specialists – responsible for go-to-market planning and execution including messaging, packaging, launch and delivery of our products.
  • Proactively collaborate across all marketing teams including demand generation, product marketing, creative services as well as the entire organization including sales, product, technology, and beyond to achieve key revenue and strategic goals.
  • Drives strategic planning & alignment across appropriate Sales & Marketing functions (Demand Gen, Events, Web, Sales Enablement, etc.).
  • Support the execution of effective lead generation programs through strategic alignment of new business and customer-focused field-marketing events, trade shows, PR, webcasts, etc.
  • In conjunction w/ Sales Enablement& Training, provide content and support to train and optimize the impact of sales and customer support teams.

    Strategic Partner to Product Management

  • Act as the voice of the customer in partnership with product management to inform our short and long-term portfolio and platform investments by deeply understanding our industry, market landscape, competitive positioning and all stakeholders, buyers and users of our products.
  • Working in conjunction with Prd Mgmt leads to align product launches into thematic GTM pillars reinforcing "our story" and elevating messaging to business outcomes and experiences (v. individual products and features).
  • Responsible for implementing new product strategy working closely with our Product Management teams and supporting customer/market research.
  • Develop and implement the strategy for pricing, messaging, packaging, promotion and selling of our products.

    Advocacy & Thought Leadership (internal & external)

  • Create and update buyer personas and serve as the voice of the customer – internally
  • and externally – ensuring that our solutions, programs, campaigns and content are authentic in tone and resonate with target customers.
  • Serve as advocate for our vision and products through thought leadership: blogging, social media, and speaking engagements, etc.
  • Develop relationships and engage across industry to secure thought leadership opportunities at trade events, industry boards and other avenues to elevate our visibility as thought leaders in the industry.
  • Keep the company up to date with market trends and competitive G2.

    Team Leader (within Mktg & across company)

  • Inspirational leader w/ experience and empathy to create a unique culture within the marketing organization, plus experience recruiting and building high-performing teams at all levels in product and portfolio marketing.
  • Excellent cross-functional collaboration skills, org savvy, with demonstrated experience collaborating with and/or working across multiple functions.

    Knowledge, Skills and Abilities:

  • Proven success in leading and managing product marketing organizations.
  • Demonstrated experience developing positioning and messaging for products that serve multiple use cases and personas, and a proven track record of creating and executing successful go-to market plans.
  • Expertise synthesizing customer, product, and marketing data to make analytic-driven recommendation.
  • Demonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completion.
  • Highly motivated, positive attitude, and passionate about building profitable businesses
  • Excellent written, verbal, and visual communication skills with superior attention to detail. Track record of working with executive management


  • 10+ years of product marketing experience - ideally within InsurTech, Financial Services, technology, or related organizations.
  • Education: Bachelor's degree required; Master's in Business Administration in Marketing, Advertising, Information Technology or related degree or applicable experience preferred.
  • The candidate has previously developed new product messaging and driven usage expansion at a proven technology vendor.
  • The candidate has a strong background in product marketing, experience in developing effective sales enablement materials and has ideally served in product management as well.
  • You will be a player-coach who not only executes, but also coaches and develops an awesome product marketing team that you will help build.

Additional Requirements and Details: 

  • Travel required up to 10% of the time.
  • Located and working from an office location.
  • Occasional lifting and/or moving up to 10 pounds.
  • Frequent repetitive hand and arm movements required to operate a computer.
  • Specific vision abilities required by this job include close vision (working on a computer, etc.).
  • Frequent sitting and/or standing.


Vertafore is a drug free workplace and conducts preemployment drug and background screenings.


The selected candidate must be legally authorized to work in the United States.

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases


Great location in the heart of downtown Denver just a block away from the RTD lightrail.

What are Vertafore Perks + Benefits

Volunteer in local community
Vertafore offers employees 1 paid day to volunteer at the non-profit of their choice.
Friends outside of work
Eat lunch together
Intracompany committees
Vertafore offers opportunities to join several committees, including Women of Vertafore, LGBTQ+, etc.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Vertafore employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 100% of annual salary for up to 90 days of disability.
Dental Benefits
Our dental plan covers $1500 of expenses per person.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $175 for glasses or contact lenses.
Health Insurance Benefits
Vertafore offers three different health plans to meet the needs of our employees.
Life Insurance
Pet Insurance
We offer a Pet Insurance plan through Nationwide.
Onsite Gym
Team workouts
Vertafore's team fitness initiatives include in-office yoga, a partnership with Planet Fitness, and other recreational team sports.
Retirement & Stock Options Benefits
401(K) Matching
Vertafore provides employees with a 401(k) matching plan managed by [provider]. We match up to 50% of contributions up to 3% of an employee's annual gross pay.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vertafore provides up to 6 weeks of parental leave for the primary caretaker. We also provides 6 weeks of leave for the secondary caretaker.
Family Medical Leave
Adoption Assistance
We reimburse up to $2,500 for eligible adoption expenses and 6 weeks of paid leave.
Company sponsored family events
Vertafore sponsors family oriented events semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Vertafore hosts company outings annually.
Game Room
Stocked Kitchen
In various areas of the office, Vertafore provides weekly fresh fruit services, bagels and donuts on specified days, as well as snacks and drinks.
Some Meals Provided
We provide free breakfast on Mondays and Fridays.
Happy Hours
Recreational Clubs
Vertafore sponsors recreational clubs that include sports, board games, video games, book clubs, etc.
Professional Development Benefits
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5,250.
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
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