Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes.

We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.

We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

About the role:

Housecall Pro is looking for an experienced marketing leader to drive the strategy and execution of acquisition marketing. Housecall Pro’s marketing team is a data-driven and growth-focused function bringing marketing, analytics, user insights and experimentation together to develop and optimize the marketing strategy to drive business growth.

The ideal candidate is highly analytical, has a proven track record driving growth through multi-channel performance marketing, and has experience managing teams responsible for both paid and organic objectives. B2B and SaaS experience is a plus.

What you’ll be doing:

• Lead the digital marketing and SEO teams through excellent communication, analytical thinking, and team building skills
• Develop and execute a strategy to drive customer acquisition through a multi-channel approach
• Drive inbound lead growth while being accountable for sales conversion, CAC, LTV, and other KPIs
• Provide strategy and direction to optimize existing campaigns in search, social, display, directories, native content and app
• Identify new opportunities and work with business operations to build business cases to test, measure and scale new channels, including programmatic, video, OTT and others 
• Collaborate with SEO leadership and internal tooling/engineering to drive forward best practices and technical requirements to ensure site speed, crawlability, expertise, authoritativeness, & trustworthiness
• Work cross-functionally with the sales organization to align on strategy and ensure efficiency of marketing campaigns
• Use data to test, analyze, forecast and deliver insights into all performance marketing initiatives on a daily, weekly, monthly and longer term basis

Qualifications:

• 15-20+ years of experience in performance based marketing
• Strong analytical skills with a high level of curiosity and ability to problem solve
• Ability to provide vision and direction to senior leadership while translating plans into focused and manageable goals to your direct team
• Proven track record delivering high growth results through multi-channel strategies
• A Bachelor’s Degree in business, marketing or related field is a plus

Founded in 2013, Housecall Pro champions home service professionals by giving them the tools to work simpler and grow smarter across all aspects of their business. Our core SaaS software platform helps Pros with scheduling, dispatching, job management, invoicing, payment processing, marketing, and more. We support more than 20,000 businesses and have over 400 ambitious, mission-driven, genuinely fun-loving employees in San Diego, Denver, and all over the world. If you want to do work that impacts real people, supported by a team that’ll invest in you every step of the way, we’d love to hear from you.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment for all employees with equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Housecall Pro is an equal opportunity employer; committed to an environment free from discrimination, harassment, and retaliation.