PlayerLync
A Mobile Workforce Enablement Platform for Leaders
Greenwood Village, CO

VP of Marketing

| Greater Denver Area
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About Us

PlayerLync is a mobile workforce enablement platform that helps companies like Starbucks, Abercrombie & Fitch, and Southern Company Gas to ensure that every frontline employee has the personalized and timely information they need to do their job, delivered automatically through their mobile device.


We got our start moving game film to iPads for the NFL but now serve mobile workers across multiple industries ensuring they are engaged and connected to everything they need. We work hard, move fast, have fun and are on a mission to help individuals optimize team performance to deliver exceptional business performance.


About the Role 

The VP of Marketing will play a pivotal role in helping us bring our transformational technology to market. You will report to our CRO and bring a growth mindset with experience driving pipeline through inbound, outbound and channel campaign execution. You will be experienced at building organizations and excited to build a world class team to help you on your mission.


PlayerLync is looking for a leader who understands the need to be scrappy while building a team with an eye towards scalability and efficiency as the company grows. This individual must be analytically driven, entrepreneurial, and a creative problem solver who knows how to experiment, test, learn and iterate. It is paramount that the VP Marketing be resourceful and capable of achieving aggressive goals with ingenuity and within budget.


We have incredible customers, differentiated technology and are in a great market position. Now we need a world-class marketer to help take us to the next level.


Roles and Responsibilities:

  • Marketing Strategy: Lead the development, planning, and execution of the marketing strategy to acquire and engage prospects on PlayerLync’s platform. Create and execute on monthly and quarterly marketing plans, determining how to most effectively leverage the budget, team, and resources for maximized brand awareness, conversion, and engagement.
  • Product Marketing: Become an expert on the features and benefits of the product in order to develop effective marketing campaigns, in addition to staying on top of industry and market trends to best position PlayerLync’s platform. Oversee marketing for current and future product states, ranging from development stage to launch, and ultimately lifecycle management. Develop assets that clearly communicate the value of PlayerLync’s platform to a variety of personas.
  • Support Sales Team: Drive quality leads into the sales team. Refine a process and develop materials and tools to continuously provide the sales teams with current platform benefits, competitor analysis, and current and future features for the acquisition of new customers.
  • Account Based Marketing: Work closely with sales team to develop comprehensive communication strategies to maximize engagement, shorten sales cycles and grow adoption with the customer. Support the sales team with appropriate messaging and positioning including white papers, presentations, keynotes and collateral.
  • Content strategy: Develop visually crisp and easy-to-understand marketing content - blogs, emails, video, testimonials webinars and landing pages - that will illuminate these experiences to customers (new and existing).
  • Website / Blog / Whitepapers: Own the corporate website and blog regularly adding information, features/benefits, integration info, testimonials, news, and sales collateral. Produce technical whitepapers on an as-needed basis.

About You

We are looking for a growth marketer who is comfortable being accountable for driving the pipeline needed to ensure team success. The ideal candidate will be excited to build a team to help them on their mission and ready to help tell our story far and wide.


Requirements and Qualifications

  • Director+ level at a VC backed B2B enterprise SaaS company in the $10 – 30M ARR range
  • 10+ years of progressive marketing experience at high growth organizations, with recent experience in mobility or content management preferred.
  • Has previously had full responsibility of all (or three of four – brand, content, demand gen, product marketing) marketing functions.
  • Experience supporting a sales and business development team.
  • Strong track record of developing innovative and cost-effective marketing campaigns in an entrepreneurial and fast-moving environment.
  • Personality profile to fit into a high-growth culture that requires a hands-on approach while also being able to operate independently.
  • Ability to meet deadlines and manage heavy workload, providing visibility into the workflow.
  • Working knowledge of marketing technology and automation tools and can help vet and implement platforms as we grow.

Personal Attributes

  • Curious. You are incredibly smart and curious by nature. You have a deep willingness to learn, realize that no one knows everything, you are comfortable with that and willing to put the work in to acquire new skills as needed.
  • High integrity. You have infallible values and integrity. You know right from wrong and you are fully invested in doing the right thing at all times. You keep your word, follow through, and do what you say you will do. You don’t cut corners ethically, and always do what is right as opposed to what is convenient.
  • Team Player. You are a collaborative, hardworking, problem-solver who leads by example. You are respectful and patient with team members at all times. You could never ask anyone to do something you are not willing to do yourself.
  • Flexible. You are tolerant of ambiguity in a startup environment. You adapt as situations evolve; and are comfortable with constant change.
  • Tenacious. You have a high capacity for work and are motivated by customer success and equity value creation.
  • DataDriven. You are dedicated to driving business decisions through data and market feedback, and you are willing to pivot decisions based on data.

 


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Where we are

We're a high tech company located in the Denver Tech center close to a number of great local eateries.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • D3JSLibraries
    • jQueryLibraries
    • jQuery UILibraries
    • Twitter BootstrapLibraries
    • VueLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SymfonyFrameworks
    • ZendFrameworks
    • AngularFrameworks
    • MariaDBDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • SQLiteDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
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What are PlayerLync Perks + Benefits

PlayerLync Benefits Overview

We value culture first and foremost by supporting a work hard, play hard mentality. We offer a variety of perks to make your workday enjoyable such as office snacks, shuffleboard, ping pong, and an on-site gym. We offer a medical plan that has 100% employer paid premiums and strive to add at least one major benefit or perk each year. We support an open door policy and strive to maintain the positive energy of a small start up as we grow and scale our business!

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Disability Insurance
Disability insurance covers 60% of annual salary up to $6,000 monthly maximum payout.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. PlayerLync also provides 2 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
PlayerLync offers a quarterly company outing. Past events have included bowling, Family Summer Picnic, Annual Vail getaway, and our Holiday Party!
Game Room
Take a break from a hectic day with a quick game of ping pong or shuffleboard!
Stocked Kitchen
We have a constantly stocked kitchen with a wide variety of snacks, an Espresso machine, fresh fruit and monthly birthday cake celebrations.
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Professional Development budget is available for job related continuing eduction.
Lunch and learns
PlayerLync offers lunch and learns for team trainings and kick off meetings
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer up to $500 annually for classes, professional memberships, and other development opportunities that directly apply to each position.
Online course subscriptions available
Paid industry certifications
We will reimburse 50% of team member training/development costs up to $500 in a 12 month period.

An Insider's view of PlayerLync

What’s the vibe like in the office?

Fun, collaborative culture focused on exceeding goals and celebrating the wins. Casual and team based atmosphere centered around providing the best service and solution to our customers.

Brad

Account Executive

What projects are you most excited about?

Working with all of our teams to architect a SaaS based platform for the PlayerLync solution. This project will give us the opportunity to build, maintain, and manage a highly scalable solution that utilizes modern technologies to help solve real problems for our customers. A project of this magnitude is a once in a career opportunity!

Dean

Director of Operations

What are some things you learned at the company?

My experience at PlayerLync has helped me learn about databases, API’s, workflow, and much more. I have gained knowledge in areas I didn’t expect, such as programming and automated testing. But most of all, I’ve learned how to best communicate with others on a team and work together to solve problems that affect a larger group of individuals.

Cory

Junior QA Engineer, Development

How do you empower your team to be more creative?

By giving folks the freedom to try new things or new ways. There is rarely one right way, and it's only through trying new things that people or teams reach greatness.

Gary

Head of Marketing & Channels

How would you describe the company’s work-life balance?

On my first day, our CEO left me a note with “More life!” written at the bottom. I've seen this in the work/life balance this company pushes its employees to have. I work hard and play hard at PlayerLync and am ultimately more successful and fulfilled because of the balance!

Mallory

Customer Success Manager

Jobs at PlayerLync
5

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All Jobs
Dev + Engineer
Marketing
Sales
Tap to close

Senior iOS Engineer

PlayerLync
Greater Denver Area
1 week ago
+41
We are looking for a highly talented and motivated iOS developer that can continue to enhance our world-class app. You will ensure that the app performs well, that the visual design is meticulously up to spec, that the app runs efficiently and intuitively regardless of the iOS device and form factor. You will be a technical expert who can recommend solutions that leverage platform specific offerings for the best native app experience. You’ll be involved in new product feature development, but also a valuable contributor toward enhancing existing features.

VP of Marketing

PlayerLync
Greater Denver Area
1 week ago
+41
About Us PlayerLync is a mobile workforce enablement platform that helps companies like Starbucks, Abercrombie & Fitch, and Southern Company Gas to ensure that every frontline employee has the personalized and timely information they need to do their job, delivered automatically through their mobile device. We got our start moving game film to iPads for the NFL but now serve mobile workers across multiple industries ensuring they are engaged and

Senior Account Executive

PlayerLync
Greater Denver Area
3 weeks ago
+41
We’re looking for an experienced Senior Account Executive that thrives in a fast-paced, cutting-edge, technology-driven, and fun environment. For this role, it is critically important that you are an optimistic problem solver with the ability to leverage both your own and our internal resources to win. Your primary role will be to work with prospective accounts in various enterprise industries that could utilize PlayerLync, help them realize the value of our solution, and guide them to making an investment in our platform. We need winners who can be assigned a territory and exceed quotas by proactively prospecting new accounts. You will work closely with C-levels, VPs, and Directors of brands looking to solve real technical problems all by taking a solution-oriented approach to winning new business. 

Commercial Account Executive

PlayerLync
Greater Denver Area
3 weeks ago
+41
We’re looking for an experienced Commercial Account Executive that thrives in a fast-paced, cutting-edge, technology-driven, and fun environment. For this role, it is critically important that you are an optimistic problem solver with the ability to leverage both your own and our internal resources to win. Your primary role will be to work with prospective accounts in various enterprise industries that could utilize PlayerLync, help them realize the value of our solution, and guide them to making an investment in our platform. We need winners who can be assigned a territory and exceed quotas by proactively prospecting new accounts. You will work closely with C-levels, VPs, and Directors of brands looking to solve real technical problems all by taking a solution-oriented approach to winning new business. 

Sales Development Representative (SDR)

PlayerLync
Greater Denver Area
3 weeks ago
+41
As an SDR, you will play a key role in PlayerLync’s growth and the success of the Sales organization. You’ll be working in close collaboration with marketing and enterprise account executives to generate revenue pipeline by uncovering and converting leads. The ideal candidate will have experience working in a dynamic “startup” environment and will have the confidence to assertively reach into accounts, make connections, build strong relationships, then generate interest in PlayerLync’s value proposition. As the front line of the sales organization, you will begin to learn the skills needed to move into a quota holding role.