VP of Marketing
The VP must fit in well with the Kapost culture. In particular the VP should bring strong commitment to the job (taking it seriously), find balance and a positive demeanor (not take self too seriously), be collaborative (row together) and be thrilled to innovate and lead an industry (vanguard).
As a Leadership Team member, the VP needs to align to the Lencioni principles that the team adheres to. At the foundation this involves embodying trust. Trust that we are all solving for a common goal: the success of the overall business. Trust in being vulnerable and authentic with your teammates. Trust in following through on your commitments to the team.
Kapost is leading the creation of a new category around content operations. The VP must be the orchestrator of a movement that runs on the enthusiasm of marketing leaders to operate in a new and better way. The VP must build the spirit of this movement through awareness building and storytelling, told in a bold, Challenger narrative that addresses a profound pain whose solution is not yet clear. They must amplify the story though engaging online influencers and partners and broadcast the story though in-person event, both others’ and Kapost’s own. And the strength of the story must be built upon the advocacy of Kapost’s own customers. The VP must cultivate this customer community to maximize its advocacy potential.
The VP must convert the awareness around Kapost’s content operations movement into demand that drives the company’s growth. The VP will drive demand through management of all of Kapost’s digital channels as well as events. The VP should have a firm analytical understanding of all of the steps of the Kapost funnel, constantly quantitatively testing new approaches and driving improved outputs. The VP should take a segmented approach to demand gen, using ABM tactics to personalize experiences for specific verticals and even major accounts.
The VP will be responsible for achieving quantified demand generation goals.
The VP will report to Richard Scheig, Kapost’s Chief Revenue Officer. As such all three major components of the revenue machine--Marketing (demand), Sales (revenue acquisition), Success (revenue retention)--work together in an integrated fashion.
The VP however will serve on the Kapost Leadership Team (consisting of the CRO, the SVP of Pro Services, the VP of Product, the VP of Engineering, and the VP of Finance), attending all Leadership Team meetings and holding LT responsibilities. The VP will work closely with Toby Murdock, Kapost CEO, particularly on the development of the content operations movement.