We are passionate about our mission to help publishers. Every time we tell our story to our partners they get excited to work with us. This role is about taking that story to a broader audience than we have been able to do one person at a time. We are a company with a great message of integrity and helping our small, independent publishers, but so far, we’ve only whispered that message. It’s time to turn up the volume.

As VP, Marketing you will be a leader who can develop marketing strategy and also “do” the day to day job of promoting our message in the market.

Responsibilities

• Develop Sovrn’s external message to our buyers, advertisers, and demand partners.
  • Understand Sovrn’s mission and position and the needs and perspectives of both our publishers and advertisers
  • Adapt our message to address specific situations and industry trends in a way that emotionally resonates with our customers and reinforces our mission

•  Drive programs to get our message out to the demand side
  • Listen to our customers and partners and identify opportunities where our publisher relationships and data can help fill needs for them
  • Manage our social amplification strategy, including writing content and having strong participation in industry conversations.
  • Develop external go-to-market initiatives

•  Drive internal communication of demand positioning and messaging
  • Ensure Publisher growth team has training and clear understanding of the priorities and issues on the demand side of the business.

• Partner with Product Managers to develop and execute on a marketing plan for the products offered by Sovrn.
  • Support the demand perspective within Sovrn’s product strategy - product positioning, objectives and metrics, go to market and lifecycle management.

Must have: 

• Minimum BA/BS degree
• Excellent writing skills that can convey our confidence and the passion Sovrn has for our publishers while being respectful of different points of view
• 8 years experience in customer insights, competitive analysis, positioning, messaging, and GTM marketing
• Good balance of strategic and tactical execution
• Must possess expert-level strategic thinking and business acumen
• Must be able to confidently make decisions on behalf of the team for areas of responsibility
• Highly analytical with the ability to dissect disparate data points to build strategies

Nice to have

• Experience working in the ad technology industry
• Solid understanding of digital agency workings and decision making

Soft skills

• Ability to prioritize and strategically work through tasks with appropriate and dedicated urgency
• Possess exceptional relationship building and communication skills between internal and external stakeholders to accomplish goals
• Passion for representing our mission to a broad external audience
• Intellectual curiosity
• Proactively seeks out constructive feedback and takes it with a stride towards enhancing concepts
• Flexibility in approach and willingness to adapt when necessary
• Ability to distill business opportunities and customer needs into product requirements and marketing strategies
• Ability to prioritize and delegate tasks while maintaining accountability

Sovrn

We spend a great deal of our time online. Whether it’s for information, commerce, or entertainment, each of us has come to depend on what we research, discover, and share. Publishers – those who create and curate content – are what makes the Internet great. Yet these publishers practice their craft largely alone, in silos – without reference points or insightful understanding about where they sit in the grand scheme of things. To add to the challenge, once a Publisher’s content is in the wild, then the task of building engagement, growing a loyal following and enriching the engagement with that following can sometimes feel like shots in the dark or worse, a black box. Moreover, making money from their craft can be a complex task for any independent publisher who might prioritize generating content first and money second.

Sovrn believes that independent publishers are the Internet's vibrancy. As a partner and advocate to tens of thousands of independent publishers, Sovrn provides tools, technologies and services that help publishers (a) make money; (b) get distribution to grow their audience; and (c) access a massive data commons providing extraordinary insights.

The landscape of content networks, adtech vendors, and the myriad of buy-side / sell-side companies can be a complete maze for any reasonable person to decipher. Sovrn cuts through the noise and simplifies things with a basic, straightforward mission:

Help content creators do more of what they want to do – and less of what they don’t.