MeetMindful is the market leader in online dating for singles interested in healthy living, wellness, and personal development. We're on a mission to empower people to make meaningful connections every day. We are a well-funded, Techstars alumni startup with an excellent track record of growth that values lean methodologies and a supportive team culture.

We’re looking for an incredible data-driven VP of Marketing to lead our marketing team as we scale to millions of members in 2018. This ground-floor, greenfield opportunity will afford the right person the ability to be the marketing leader you always knew you could be.

As a member of the leadership team, you will work with key stakeholders to understand the high-level business needs then obsessively test new growth channels and strategies – many outside the box – to meet those needs.

If you are a data-driven marketing leader with a passion for startups and an affinity for personal development and mindfulness, we want to connect with you.

At MeetMindful, culture is everything.

Our team consists of fun, open-minded, radically-honest folks, all committed to development and growth in our lives, both personally and professionally, and we work to support each other as much as possible.

Company perks include:

• Awesome, casual, central location in Downtown Denver

• Driven, exciting and Lean Startup culture

• Training from the Conscious Leadership Group

• Strong Give First ethos and commitment to Pledge 1%

• Excellent health, dental and vision benefits

• Regular retrospectives on company systems and processes

• Regular company events and volunteer opportunities

• Annual "paid-paid" vacation policy

What you'll do:

• Maximize current marketing efforts while developing new strategies across existing and new channels

• Manage a multi-million dollar marketing budget to meet aggressive monthly goals

• Identify trends and insights in customer behavior that are critical to core growth KPIs

• Evaluate and fine-tune our growth model with a focus on refining paid efforts while building non-linear growth opportunities

• Track and optimize the health of our marketing mix, with special attention to earned and owned channels

• Own and manage marketing touchpoints across the entire customer lifecycle, including retention and re-activation

• Manage and build the marketing team as the company grows

Requirements:

• A deep resonance with our mission and values as an organization

• A scrappy, growth-hacker mindset and drive to execute “in the weeds” on a daily basis

• Proven ability to create and implement integrated marketing strategies across all channels (including FB/IG, Adwords, sponsorships, content marketing, influencer marketing, and ambassador programs)

• Direct experience maximizing a multi-million dollar marketing budget

• 5+ years of marketing experience in B2C subscription products

• Proven experience across the customer lifecycle, from top-of-funnel acquisition, to re-activation and everything in between

• Expert in data analytics, reporting, and communicating insights to key stakeholders with Board-level visibility

• Experience using various marketing reporting tools (Google Analytics, MixPanel, Optimizely, Facebook Ads/Insights, Sendgrid, etc.)

• Deep understanding of the relationship between product and marketing

• Self-awareness and a drive for personal development and growth

• True startup-DNA. You’ve lived, breathed, and loved startup life before

How to apply:

Answer the following four questions and send a resume to [email protected]:

1. Please tell us two examples of new growth channels you are most proud of developing and scaling and the impact each had on the overall marketing mix.

2. What sort of metrics have you used to track and measure the quality of traffic from different channels? Do you have reports you can share with us?

3. Tell us about your leadership style and why it might be a good match for this role.

4. Why are you passionate about the mindfulness space?