VP of Marketing at Top 50 Colorado Startup

| Greater Denver Area
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VP of Marketing

Mission

The mission of the VP of Marketing is to strengthen the Let’s Roam (formerly Big City Hunt) brand, and marketing presence. We will rely on this individual to grow our marketing department by creating profitable marketing strategies and building a team of skilled employees. While our marketing department grows this individual will handle day-to-day marketing initiatives.

Outcomes

  • Build a robust, efficient marketing team
  • Create a consistent new lead funnel for private events including team-building, fundraising, bachelor/ette, and schools
  • Create marketing materials for our brand including the sales/fundraising team
  • Create and implement profitable new user acquisition strategies in a variety of different marketing channels including digital, paid social, paid search, influencer sponsorship, traditional advertising, and SEO/SEM.
  • Increase brand recognition and strengthen our brand image while ensuring consistency across all media
  • Increase media coverage and act as a representative to the media
  • Develop a profitable marketing plan and oversee its day-to-day implementation
  • Establish and organize key customer metrics and KPIs to drive business decisions
  • Implement marketing initiatives for holidays

Competencies

  • Track record of success marketing for early-stage startups
  • Proven success in traditional and innovative campaigns across the broad spectrum of today’s marketing channels
  • Strong experience building B2C campaigns
  • Experience with B2B campaigns
  • Strong experience developing high level marketing and brand strategy
  • Strong leadership experience
  • Experience managing large budgets or building large-scale advertising initiatives

Position Description

  1. Create go-to-market launch strategies for new products/services
  2. Strategize and implement day-to-day marketing initiatives
  1. Implement paid social (facebook, twitter, instagram)
  2. Implement paid search
  3. Remarketing campaigns
  1. Collaborate with sales organization to increase leads, improve lead to close percentage, and improve marketing materials
  2. Recruit, train, develop and lead a qualified team
  3. Create strategic partnerships

https://www.letsroam.com/careers

 

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Location

The Let's Roam HQ is in the heart of downtown Denver. Overlook the Rock Mountains from our 24th floor office. Access to trains and great food nearby.

What are Let's Roam Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Let's Roam has donated over $50,000 worth of tickets to non-profit orgs.
Open door policy
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Amazing Dental Benefits; 100% covered.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $25 for glasses and contact lenses. See handbook for more information.
Health Insurance Benefits
Awesome health insurance. See our employee handbook for more information.
Life Insurance
Life insurance is equal $25,000.
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Simple planning for retirement with our integrated 401(k) plan. In the future we plan on offering matching once we are slightly larger.
Performance Bonus
Depending on your position, you will be eligible for bonuses which include cash, free paid travel, concert tickets, sporting events, restaurant gift cards, and more.
Vacation & Time Off Benefits
Generous PTO
Generous PTO to rest and relax when you need it.
Paid Volunteer Time
Our employees receive 16 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Flexible paid sick days.
Perks & Discounts
Casual Dress
Company Outings
Let's Roam. hosts company outings Monthly and Quarterly.
Free Daily Meals
Free breakfast every day!
Happy Hours
Happy hours are hosted twice per week.
Relocation Assistance
Depending on position, you may be eligible for relocation assistance.
Professional Development Benefits
Tuition Reimbursement
We want you to grow and learn with us. We offer yearly tuition reimbursements.
Promote from within
Online course subscriptions available

Additional Perks + Benefits

Let's Roam is growing fast and we want you to grow with us! We reward motivated employees that help enable growth. We support passion projects for new ideas that align enhance our product offerings. As the project expands you can be promoted into new positions that better fit your role and your interests. If you work passionately you will have a lot of opportunity to grow and move up in the company.

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