VP, Global Brand & Communications

| Greater Denver Area

Why work for just any analytics company? At Alteryx Inc., we are explorers, dreamers and innovators. We’re on a journey to build the best analytics platform in the world, but we can’t do it without people like you, leading the way. Forget the stereotypical tech companies of the past. Embrace the unconventional, exercise your imagination and help alter the future with Alteryx.

 

Overview:

 

The VP, Global Brand & Communications reports directly to the CMO and is responsible for setting and executing on a comprehensive communications strategy that reinforces the company’s purpose, increases its global awareness and builds its reputation as the leader in data analytics software to drive business growth.  

 

The strategy you create will be built on dynamic storytelling and will leverage branding, creative, communications, media, influencers and analysts to move the Alteryx purpose, business and culture forward. To be successful in this role, you must be able to move seamlessly between strategy and execution and be exceptionally skilled in the whole-brained thinking, creative concepting, visual and verbal storytelling.  

 

As a leader on the Global Marketing team, your ability to define and thread communications initiatives through to integrated programs (paid, earned and organic) will be critical to the success of our broader marketing programs and campaigns. You must also demonstrate a high level of accountability to the team and the organization by consistently and clearly reporting (both qualitatively and quantitatively) on the impact, results and learning from your programs. 

 
To be effective in this leadership role, you need to have strong Marketing knowledge, be able to scale and operate globally, and demonstrate familiarity with modern marketing strategies that will drive Alteryx business and brand growth. You will oversee a high volume of projects with an agile approach and be able to guide your team through a fast-moving internal and external environment. Therefore, you must demonstrate excellent judgement, a sense of urgency, comfort with ambiguity and an ability to learn and process quickly. This leader sets the bar high for quality work on time and measuring outcomes, is comfortable making decisions, is collaborative and is direct in communications. 
 
Primary Responsibilities:
 
Work closely with Marketing, Corporate Strategy, Product and Alteryx Executives to develop clear plans and budgets, then lead the process to measure and communicate all outcomes globally.  

  • Design and implement a global approach for the Alteryx brand and communications strategy – including brand strategy and advertising, PR, media relations, analyst relations, creative services, social media and internal communications. 

  • Develop and maintain a strong collaborative relationship with Marketing leaders to ensure that strategy and brand messages are being successfully implemented globally across regions/markets and that key learnings and best practices are shared. 

  • Work cross-functionally to define and drive brand-level messaging architecture that will be deployed throughout integrated campaigns and organizational communications to promote the Alteryx brand and data analytics solutions. 

  • Manage internal communications strategy and execution – including company-wide meeting planning, regular company-wide digital communications, and collaboration with HR, Corporate Strategy, Executives and others on announcements and program communications. 

  • Lead the creative services team that serves as the Alteryx brand purpose and personality experts – ensuring a clear, efficient process for developing and delivering creative projects for Marketing and other business stakeholders. 

  • Create strong partnerships with agency providers for both PR and creative efforts. 

  • Build and scale the executive speakers bureau program. 

  • Develop a deep understanding of the data analytics category and market, including internal and external forces that will impact our strategy development and brand position.  

  • Collaborate with the CMO, CEO, President, CCO and other executive leaders to develop external communication strategies and presentations. 

  • Actively participate as a member of the Marketing Leadership Team to support departmental initiatives and build a high-performance culture. 

 

Key Capabilities: 

  • Thought Leadership: A collaborator with strong influencing skills to ensure stakeholders implement plans and deliver results. 

  • People Leadership: Experience in recruiting top talent and managing, developing, and motivating high-performing teams (both direct and cross-functional). 

  • Strong Planning, Organization & Project Management: Attention to detail and ability to lay out tactics vs. timeline vs. strategy and recommend prioritization and changes to plan to optimize results. 

  • Master Juggler: Experience balancing numerous competing priorities and demands. 

  • Strong analytics background: Proven success in analytics for strong measurements and development of insights with clear so what's. Well versed in assessing and communicating marketing investment decisions. 

  • Effective Communicator: A track record of creating and effectively presenting to executives and peers. Ability to quickly develop compelling, high-quality analyses, content and presentations – and advise others how to do so. 

  • Flexibility & FocusAbility to create clarity in the midst of ambiguity & change – as well as to quickly recommend prioritization/reprioritization based on changing business needs or results gaps. Includes the ability to make recommendations with limited data, leveraging strong marketing/strategic experience and judgment. 

  • Positive Impact: Strong bias for action, with a team- and company-first lens and a mature, positive attitude. 

  • Ability To Influence: Can drive change and succeed in a highly matrixed organization, understand priorities, and manage multiple tracks of business. 

  • Grit & Passion: Must be motivated to work hard, lead significant change and deliver measurable results in a fast-paced environment.  

 

Education, Skills & Experience:  

  • BA/BS degree – or analogous work experience – required 

  • Minimum 15-20+ years of relevant experience – with at least 10 years in fast-growing enterprise software companies (data analytics industry is an advantage, but not required) 

  • Leadership of both global teams and external agencies/partners 

  • Experience in high-growth, GTM-driven companies that align to strong quarterly cadences & processes to manage the business 

 

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Location

Right at the entrance to the Interlocken Technology Park, our office is easily accessible from Denver and Boulder, and offers views of the mountains.

An Insider's view of Alteryx, Inc.

What’s the vibe like in the office?

Our culture is casual, but we're driven and work hard! We're empowered to be independent, creative, and innovative. Not only do we care about our platform, but we are deeply passionate about how the work we do impacts the community and our world.

Katelyn

Office Manager

What's the biggest problem your team is solving?

Bringing Alteryx to more people; democratizing our platform.

Simon

Team Lead, DX

How does the company support your career growth?

Alteryx walks the walk when it comes to supporting individual career goals. We have so many career planning resources and programs, but what differentiates Alteryx is the way everyone rallies around you to make sure you reach those goals. I've set aggressive career ambitions, plus pursuing my MBA! It's like the whole company is cheering for me.

Emily Singer

Manager, Public Relations

How do you empower your team to be more creative?

I encourage my team members to spend time learning - whether it's joining on-site study sessions to learn more about our product, to participating in Alteryx Academy. I think having a commitment to constant learning and self-improvement allows for creativity to flourish and opens up the doorway to new ideas.

Stephanie

Manager, Product Management Operations

What are Alteryx, Inc. Perks + Benefits

Alteryx, Inc. Benefits Overview

Company Perks & Benefits include:

• 100% company-paid medical, dental and vision benefits.

• Pet Insurance

• Life insurance, disability and accidental coverage

• Paid Holidays, Paid Time Off (PTO) & Volunteer Time Off (VTO per year

• 401k with company match

• Employee Stock Purchase Plan

• Commuter benefits

• Fitness & Wellness reimbursement program

• Bicycles and frisbee golf to rent in office

• Gym and The Hut Restaurant on the first floor of the building

• Yoga monthly and massages weekly

• Happy hours, release parties, and networking events throughout the year

• Fresh fruit delivery, bagels on Thursdays and catered lunch every other Wednesday

• Beer taps and comfortable lounges throughout the office

• Video and arcade games, ping pong, pool table, and shuffle board

• Free form "Innovation Days" and "Learning Days" for self-improvement monthly

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company's diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Life insurance is equal to 2 times an employee's annual salary.
Wellness Programs
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga, In-office fitness classes.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
We offer $265.00 per month for transit.
Company Outings
Acme Co. hosts company outings Quarterly.
Game Room
Stocked Kitchen
Some Meals Provided
We provide free breakfast on Thursday. Employees get free lunch on Wednesday.
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Upon approval, we offer $5250 annualy for continuing education.
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