VP, Global Brand & Communications at Alteryx, Inc.

| Greater Denver Area
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Why work for just any analytics company? At Alteryx Inc., we are explorers, dreamers and innovators. We’re on a journey to build the best analytics platform in the world, but we can’t do it without people like you, leading the way. Forget the stereotypical tech companies of the past. Embrace the unconventional, exercise your imagination and help alter the future with Alteryx.

 

Overview:

 

The VP, Global Brand & Communications reports directly to the CMO and is responsible for setting and executing on a comprehensive communications strategy that reinforces the company’s purpose, increases its global awareness and builds its reputation as the leader in data analytics software to drive business growth.  

 

The strategy you create will be built on dynamic storytelling and will leverage branding, creative, communications, media, influencers and analysts to move the Alteryx purpose, business and culture forward. To be successful in this role, you must be able to move seamlessly between strategy and execution and be exceptionally skilled in the whole-brained thinking, creative concepting, visual and verbal storytelling.  

 

As a leader on the Global Marketing team, your ability to define and thread communications initiatives through to integrated programs (paid, earned and organic) will be critical to the success of our broader marketing programs and campaigns. You must also demonstrate a high level of accountability to the team and the organization by consistently and clearly reporting (both qualitatively and quantitatively) on the impact, results and learning from your programs. 

 
To be effective in this leadership role, you need to have strong Marketing knowledge, be able to scale and operate globally, and demonstrate familiarity with modern marketing strategies that will drive Alteryx business and brand growth. You will oversee a high volume of projects with an agile approach and be able to guide your team through a fast-moving internal and external environment. Therefore, you must demonstrate excellent judgement, a sense of urgency, comfort with ambiguity and an ability to learn and process quickly. This leader sets the bar high for quality work on time and measuring outcomes, is comfortable making decisions, is collaborative and is direct in communications. 
 
Primary Responsibilities:
 
Work closely with Marketing, Corporate Strategy, Product and Alteryx Executives to develop clear plans and budgets, then lead the process to measure and communicate all outcomes globally.  

  • Design and implement a global approach for the Alteryx brand and communications strategy – including brand strategy and advertising, PR, media relations, analyst relations, creative services, social media and internal communications. 

  • Develop and maintain a strong collaborative relationship with Marketing leaders to ensure that strategy and brand messages are being successfully implemented globally across regions/markets and that key learnings and best practices are shared. 

  • Work cross-functionally to define and drive brand-level messaging architecture that will be deployed throughout integrated campaigns and organizational communications to promote the Alteryx brand and data analytics solutions. 

  • Manage internal communications strategy and execution – including company-wide meeting planning, regular company-wide digital communications, and collaboration with HR, Corporate Strategy, Executives and others on announcements and program communications. 

  • Lead the creative services team that serves as the Alteryx brand purpose and personality experts – ensuring a clear, efficient process for developing and delivering creative projects for Marketing and other business stakeholders. 

  • Create strong partnerships with agency providers for both PR and creative efforts. 

  • Build and scale the executive speakers bureau program. 

  • Develop a deep understanding of the data analytics category and market, including internal and external forces that will impact our strategy development and brand position.  

  • Collaborate with the CMO, CEO, President, CCO and other executive leaders to develop external communication strategies and presentations. 

  • Actively participate as a member of the Marketing Leadership Team to support departmental initiatives and build a high-performance culture. 

 

Key Capabilities: 

  • Thought Leadership: A collaborator with strong influencing skills to ensure stakeholders implement plans and deliver results. 

  • People Leadership: Experience in recruiting top talent and managing, developing, and motivating high-performing teams (both direct and cross-functional). 

  • Strong Planning, Organization & Project Management: Attention to detail and ability to lay out tactics vs. timeline vs. strategy and recommend prioritization and changes to plan to optimize results. 

  • Master Juggler: Experience balancing numerous competing priorities and demands. 

  • Strong analytics background: Proven success in analytics for strong measurements and development of insights with clear so what's. Well versed in assessing and communicating marketing investment decisions. 

  • Effective Communicator: A track record of creating and effectively presenting to executives and peers. Ability to quickly develop compelling, high-quality analyses, content and presentations – and advise others how to do so. 

  • Flexibility & FocusAbility to create clarity in the midst of ambiguity & change – as well as to quickly recommend prioritization/reprioritization based on changing business needs or results gaps. Includes the ability to make recommendations with limited data, leveraging strong marketing/strategic experience and judgment. 

  • Positive Impact: Strong bias for action, with a team- and company-first lens and a mature, positive attitude. 

  • Ability To Influence: Can drive change and succeed in a highly matrixed organization, understand priorities, and manage multiple tracks of business. 

  • Grit & Passion: Must be motivated to work hard, lead significant change and deliver measurable results in a fast-paced environment.  

 

Education, Skills & Experience:  

  • BA/BS degree – or analogous work experience – required 

  • Minimum 15-20+ years of relevant experience – with at least 10 years in fast-growing enterprise software companies (data analytics industry is an advantage, but not required) 

  • Leadership of both global teams and external agencies/partners 

  • Experience in high-growth, GTM-driven companies that align to strong quarterly cadences & processes to manage the business 

 

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Location

Right at the entrance to the Interlocken Technology Park, our office is easily accessible from Denver and Boulder, and offers views of the mountains.

An Insider's view of Alteryx, Inc.

What’s the vibe like in the office?

Our culture is casual, but we're driven and work hard! We're empowered to be independent, creative, and innovative. Not only do we care about our platform, but we are deeply passionate about how the work we do impacts the community and our world.

Katelyn

Office Manager

What's the biggest problem your team is solving?

Bringing Alteryx to more people; democratizing our platform.

Simon

Team Lead, DX

How does the company support your career growth?

Alteryx walks the walk when it comes to supporting individual career goals. We have so many career planning resources and programs, but what differentiates Alteryx is the way everyone rallies around you to make sure you reach those goals. I've set aggressive career ambitions, plus pursuing my MBA! It's like the whole company is cheering for me.

Emily Singer

Manager, Public Relations

How do you empower your team to be more creative?

I encourage my team members to spend time learning - whether it's joining on-site study sessions to learn more about our product, to participating in Alteryx Academy. I think having a commitment to constant learning and self-improvement allows for creativity to flourish and opens up the doorway to new ideas.

Stephanie

Manager, Product Management Operations

What makes someone successful on your team?

Not being afraid to speak out is key. I think everyone (man or woman) is familiar with the scenario of being overshadowed in a meeting by someone with the same idea, but a louder voice. When you are the only woman on a team, ​I believe this happens more often. Take risks and be the person to speak out no matter what!

Laurie Linz

Software Development Test Engineer

What are Alteryx, Inc. Perks + Benefits

Alteryx, Inc. Benefits Overview

Company Perks & Benefits include:

• 100% company-paid medical, dental and vision benefits.

• Life insurance, disability, and accidental coverage

• Paid Holidays, Paid Time Off (PTO) & Volunteer Time Off (VTO per year)

• 401k with company match

• Employee Stock Purchase Plan

• Fitness & Wellness reimbursement program

• Bicycles and frisbee golf to rent in office

• Gym and The Hut Restaurant on the first floor of the building

• Yoga monthly and massages weekly

• Happy hours, release parties, and networking events throughout the year

• Fresh fruit delivery, bagels on Thursdays and catered lunch every other Wednesday

• Beer taps and comfortable lounges throughout the office

• Video and arcade games, ping pong, pool table, and shuffleboard

• Free form "Innovation Days" and "Learning Days" for self-improvement monthly

Culture
Volunteer in local community
Alteryx For Good empowers associates to volunteer 20 hrs/year helping charities such as: Fourmile Watershed Coalition, Habitat for Humanity, A Precious Child or any organization of their choice.
Partners with Nonprofits
AFG Co-Lab is a group of Alteryx experts who have a passion for using analytics for good and want to volunteer their time to help non-profits such as: Connect2Help 211 or Pathways of Hope.
Friends outside of work
Eat lunch together
Intracompany committees
In our Broomfield office we have an activities committe which plans events for our team including Bring your Child to Work Day and other celebratory events.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
We are committed to Diversity, Equity, & Inclusion at Alteryx. Our ERG's include: BIPOC, Caregivers, Alter.Eco(Green), Alter.Q (LGBTQ+), Veterans and Service, and Women & Allies.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Alteryx pays the full cost of the Associate's medical, dental, and vision coverage.
Life Insurance
Life insurance is equal to 2 times an associate's annual salary.
Wellness Programs
Onsite Gym
Team workouts
Alteryx offers free In-office yoga.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 6 weeks of parental leave for the primary and secondary caretaker.
Flexible Work Schedule
Alteryx provides associates with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Our remote work program allows associates to work from home as needed.
Family Medical Leave
Company sponsored family events
Alteryx sponsors family oriented events annually.
Vacation & Time Off Benefits
Generous PTO
Alteryx associates receive between 1 and 15 days per year of paid time off based on years of service.
Paid Volunteer Time
Our associates receive 20 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Associates receive 5 hours per year of paid sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Free Daily Meals
We provide free bagels on Thursdays. Employees get an office catered lunch every other Wednesday.
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Alteryx hosts virtual lunch and learn meetings for associates on a regular basis.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Cross-department program, Career mentoring, and Leadership mentoring.
Continuing Education stipend
Upon approval, we offer $5,250 annually for continuing education.
Time allotted for learning
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