AdAction
Lakewood, CO

VP, Digital Marketing

| Greater Denver Area
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ABOUT ADACTION 

At AdAction, you’ll be working with an innovative group of performance marketers in the ever changing AdTech industry. Our goal is to drive quality traffic at scale for our clients with a primary focus of driving real value for our end consumers. At the heart of everything that drives AdAction are the people who work here and strive to make an impact on the success of the business. 

Our people love working at AdAction because they’re challenged by unique and difficult problems in a nimble startup environment that’s backed by six plus years of success in performance marketing. Our employees also enjoy perks and benefits like: 

  • Health, vision, and dental insurance
  • Up to 6% 401k match with no vestment period
  • Generous PTO
  • Flexible work schedule
  • Monthly team outings and happy hours
  • Easy access to downtown Denver 
  • Weekly catered lunch

Due to Covid, the AdAction team is still working 100% virtually. To ensure our team members are set up for success from home, each new employee is offered a $1,000 stipend to set up their home office as needed. 

POSITION SUMMARY 

AdAction is seeking an innovative and experienced VP of Digital Marketing to lead and grow our Growth Department. A successful executive in this role will have demonstrated experience in leading and growing a successful digital marketing capability including a history of growing web traffic and conversions using a mix of onsite and offsite techniques. We are looking for someone who can be an in house expert for all things Digital Marketing and partner with the Executive Team and other internal stakeholders to drive the success of this fast growing and agile business unit. 

This role will lead a team of Content, SEO, Paid Media and affiliate marketing experts to devise all aspects of digital marketing including the development and execution of digital marketing plans, strategies, and programs to enable continued growth and profitability. You will define marketing data KPIs, as well as provide marketing expertise and recommendations to optimize and iterate on our Growth vision. 

RESPONSIBILITIES

  • Drive the vision for the Growth Department and create an efficient organizational structure, providing leadership, inspiration and coaching to all teammates.
  • Define and implement the direction of the overall growth strategy that aligns with business goals, objectives, and direction for the company.
  • Develop and execute a strategic and tactical business plan with cross-functional teams to drive conversion & engagement across all digital platforms.
  • Optimize each stage of our demand generation touch points through data analysis across paid, owned and earned marketing channels in order to provide best in class end-to-end digital experiences.
  • Brings sophistication and innovative ideas on digital technologies, written content and social media channels
  • Brainstorm, validate, test and refine customer acquisition initiatives utilizing testing to ensure ongoing improvements.
  • Provide strategic leadership and creative thinking tied to the analysis of technology trends and the identification of new opportunities to help drive growth strategies.
  • Collaborate with the Executive Team to assess market opportunity and risk for new business ventures. Leader in competitive analysis.
  • Coach a talented team of digital experts while consistently balancing competing priorities and overseeing the execution of business-critical initiatives.
  • Partner with Product, Tech and Analytics Teams to develop a roadmap for optimizing our growth funnel. 

QUALIFICATIONS & EXPERIENCE

  • 8+ years of business experience with a strong track record of success in Digital Marketing, Marketing Operations and/or Acquisition Marketing. 3+ years in a leadership role. 
  • A Bachelor’s degree in an analytically oriented discipline (e.g. economics, statistics, mathematics, etc.) or technology-oriented degree.
  • Strong leadership skills with success developing, managing and growing individuals and teams.
  • Deep expertise in areas like SEO, SEM, Paid Social, Content, Display, Email marketing with exposure to all facets. Both B2B and B2C experience preferred. 
  • Communicates effectively across all levels of the organization, knows how to get things done and engages all stakeholders proactively.
  • Experience with in-depth analytics and problem solving, the ability to think strategically while being detail and execution-oriented, and success in managing competing priorities.
  • Expertise in creating and driving quantifiable metrics/KPIs and leverage consumer data to find quality customers to acquire, engage, retain and reactivate through various marketing channels. Eg: attribution modeling, campaign analysis and conversion rate optimization.
  • An inspirational team leader adept at building a highly collaborative marketing team from the ground up and managing expectations up and down. 
  • Proven track record of designing and managing a budget across multiple growth streams for multiple products. 
  • Demonstrated ability to message, position, and present information for maximum impact and influence.
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Where we are

We have a best-of-both-worlds location with the Rocky Mountains in our backyard while being less than 20 minutes from downtown Denver

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • Starting Work on Greenfield ProductsLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • SpringFrameworks
    • VueJSFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • RedshiftDatabases
    • Amazon Web ServicesDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • AsanaManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • Outreach.ioLead Gen
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What are AdAction Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Mean gender pay gap below 10%
Diversity Employee Resource Groups
AdAction has a women's group which has a mentorship program and other company sponsored learning events.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
AdAction's Flexible Spending Account helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to $2,650 annually. Employees may rollover up to $500 each year.
Disability Insurance
AdAction pays 100% of premiums for Short-Term Disability, which covers up to 60% of an employees salary for up to 11 weeks.
Dental Benefits
AdAction covers 50% of employee and spouse/dependent premiums for dental coverage.
Vision Benefits
AdAction's vision insurance plan provides 100% of premiums covered by the company.
Health Insurance Benefits
AdAction's health insurance plan with UHC covers 70% of premiums for employees and their families. Employees are given two plan options to best fit their needs, both of which have low copays.
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
AdAction's 401(k) retirement plan matches 100% of employee's contributions up to 6% of their annual base salary, with immediate vesting for matched contributions.
Child Care & Parental Leave Benefits
Child Care Benefits
AdAction offers a Dependent Care FSA to help families cover childcare-related expenses with pre-tax contributions of up to $5000 annually. This helps cover expenses like daycare and summer camps.
Generous Parental Leave
AdAction offers up to three weeks of paid parental leave for all new parents, which can be used in tandem with our PTO and short-term disability benefits.
Flexible Work Schedule
Every employee is given a second monitor for their home on day one of employment, so no matter when or where they choose to work, they have all of the resources they need.
Remote Work Program
Our remote work program includes work remotely on occasion as needed.
Vacation & Time Off Benefits
Generous PTO
Employees are eligible for up to 4 weeks of PTO annually. Coupled with our flexible work from home policy, employees are able to really take the time off they need to do whatever they please.
Paid Holidays
All employees are granted paid time off to observe all major holidays.
Perks & Discounts
Beer on Tap
We've got a kegerator in the office for a rotating selection of craft brews and cold brew coffee! There are other beer and coffee options in the fridge, so that everyone can have something they like!
Casual Dress
Come as you are! At AdAction, we want our employees to be comfortable and happy while they're working. We care about the work you're doing, not if you're wearing jeans, a t-shirt and flip flops.
Company Outings
AdAction really values team outings, so we have a minimum of one unique outing each month! That's on top of happy hours, volunteer events, holiday parties and our annual all-inclusive staff retreat.
Game Room
Our lounge area is fully-equipped with a Wii and Play Station, including a multitude of game options. There's also a mini basketball hoop and everyone is always ready for an impromtu nerf dart war!
Stocked Kitchen
AdAction has a fully-stocked kitchen with unlimited granola bars, snacks, fruit, coffee, and LaCroix! We also have some essential lunch items like PB&J for days employees are in a pinch for a meal.
Some Meals Provided
AdAction provides a weekly catered lunch on Thursdays.
Happy Hours
Whether welcoming a new employee or taking advantage of some nice weather, AdAction loves to get together for some apps and craft brews!
Parking
No need to worry about where to park at AdAction! We have a parking lot which is completely free and it also backs up to a major RTD station for those wishing to take the train in.
Recreational Clubs
Home Office Stipend for Remote Employees
All new hires (whether fully remote or not) are offered a $1,000 stipend to set up their home office.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program

An Insider's view of AdAction

What are some social events your company does?

We pride ourselves on building strong relationships with team members outside of the office. Everything from volunteer events to happy hours for new hires, there's always something on the calendar that promotes team building. Our big event is the annual retreat, which is how we bring our Austin and Denver offices together in a fun setting.

Seth

Business Intelligence Analyst

What projects are you most excited about?

Over the last year, our BI team has built data infrastructure that allows Account Managers to be as strategic as ever. With new ad units and inventory continuing to evolve, it excites me seeing how this improvement is facilitating the recommendations we make to advertisers to maximize scale and ROAS.

Sarah

Director, Strategic Accounts

How has your career grown since starting at the company?

Since starting at AdAction, my career has grown significantly. Initially starting out on the AdOps team, I entered the Action360 program and got the opportunity to learn the Ins and Outs of the company and Account Management team. Fast forward to now and I've just hit my one year anniversary as an Account Manager!

Matt

Strategic Account Manager

How would you describe the company’s work-life balance?

Work-life balance at AdAction is amazing! As a father of 2, I have a lot of commitments outside the office. Everyone has clear individual & dept. goals and as long as you are achieving those you can structure your day to ensure you don't miss the important things in life. In my 5+ years here I've never missed a single event my kids are involved in.

Jason

Senior Business Development Manager

AdAction Careers In Colorado
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