We are looking for a VP of Brand Marketing to create a world-class brand vision and lead our internal Voice of the Customer. This role will lead our Brand Marketing team including leadership of four key functions: Consumer Insights, Social & Audience Engagement (includes Influencer Marketing), PR / Communications (external & internal) and Editorial & Cross-Channel Campaigns. This is a highly visible role across the organization and is an opportunity to make a lasting impact on the growth and success of Craftsy. The ideal candidate has a proven track record of creating a consumer brand and building strong teams.
Responsibilities

• Lead the strategic oversight of brand initiatives, campaigns and customer research programs for our fast-growing consumer-facing brand
• Act as the internal subject matter expert for the company in understanding our customers, their behavior and motivations
• Oversee the development of strategic plans & execution across all areas of ownership including the definition & evaluation of key metrics that tie to business goals
• Work cross-functionally with acquisition & retention marketing, creative, content, ecommerce, product management, customer support and other related functions to deliver consistency in the customer experience and drive brand awareness
• Leverage your storytelling super power to drive editorial strategy & campaign development
• Provide input and significantly influence the direction of our marketing and competitive strategies
• Monitor retail, media and consumer trends and determine implications for our business
• Be a thought leader who drives innovative marketing ideas and strategies
• Build strong partnerships and establish credibility with the internal team, based upon a demonstrated collaborative approach, leadership skills and experience

● 15+ years experience successfully building and executing an integrated marketing and communication strategy within a high growth business with financial metric responsibility
● Bachelor’s Degree required. MBA or Master’s Degree preferred
Eligibility Requirements
● Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
● Willingness to travel and work overtime, and on weekends with short notice as needed
● Must be willing to work in Denver, CO 
● Must have unrestricted work authorization to work in the United States