Seeking a VP of Marketing to lead customer acquisition efforts at Neat Capital, a start-up seeking to make buying or selling a home frictionless. Neat has developed an end-to-end home selling, buying, and financing platform designed to deliver a one session process. Our service yields massive savings for our clients, provides transparent education to put them in control of the process, and delivers the certainty of cash-like financing. In short, we clean up the entire transaction to make it neat.

The Marketing VP will report directly to the CEO to test, launch, and scale a customer acquisition strategy. The individual will build the marketing road map, lead generation programs and partnerships, and all advertising and communications (with an emphasis on digital advertising and social media). We are seeking an individual that is genuinely interested in rolling up their sleeves to make direct contributions to master the art and science of building highly productive campaigns (analogous to a coding CTO); this role is not simply a vendor management role overseeing work done by internal/external resources.

This executive must have prior success as an individual contributor in digital marketing, preferably scaling a direct to consumer offering from a small base – please highlight this experience in a cover letter or email. 

Primary Responsibilities

• Identify, develop, manage, and execute on customer acquisition strategy (direct-to-consumer and sales partner channels)
• Build marketing toolkits and provide support to manage campaigns for outside salesforce
• Manage marketing campaign performance; iterate and improve as needed based on development of key performance indicators and data analytics
• Develop and deploy campaigns, including assisting with copy writing, designing, editing, and creating content 
• Devise strategies to drive listings of homes on the platform and traffic to the company website and mortgage applications to Neat Capital
• Track lead generation strategies and conversion rates and provide recommendations for improving usability, design, and content of company content and website
• Initially implement and eventually oversee all PPC, paid search, and social media strategy and execution
• Implement and oversee all traditional advertising and communications methods
• Recruit and hire a small marketing team of in-house specialists to manage and execute marketing strategy
• Manage marketing platforms and automation tools, ensuring effective and optimized use

Your Approach & Skillset

• Self-motivation, leadership, teamwork, and collaboration
• Strong story telling capabilities
• Detail-oriented, data-oriented, and analytical approach to problem solving
• Exceptional written and verbal communication skills
• You understand that prior to massive scale, spend must be linked to quantifiable objectives and results and role your eyes at the word “awareness” when it is used to justify marketing expenditure with non-measurable impact

Reasons to Work at Neat Capital:

• Many of us are outdoor enthusiasts with love for all the awesome things to do in our wonderful state. We have a powder policy and are climbers, hikers, bikers, runners, and skiers.
• We strive to create a diverse workspace. We aren’t bros. There’s a good mix of people here with a family-friendly culture.
• We collaborate well across the entire organization, fully embrace a confidence without attitude/ego policy, and genuinely seek to learn from each other.
• We do the right thing, always put the client above our own business interests, value transparency, and seek to have a positive impact on our community.
• 1% of our company equity has been donated to charity, and we are looking to build a team of folks that can help us make an impact. If you have a cause you'd like to volunteer for, even during office hours, please let us know how we can support.
• Though this is a Boulder office-based position, we provide flexible schedules and love to make our environment welcoming for parents and caretakers.
• We celebrate the addition of new family to team members’ lives, and provide generous paid leave for new parents, including secondary caregivers.
• We seek to build a diverse team and promote executives that can add to that diversity. If you can contribute a different point of view, even if you are new to our industry, community, or toolkit, we'd love to hear from you. We strive to create a diverse workspace in all ways – so please do apply.
• There are unlimited career possibilities at this extraordinarily high growth group.

You’ll get a salary, commission/bonus, equity, generous medical and retirement benefits, excellent vacation, etc.

Job Type: Full-time