Devetry is a software development company located in Denver. We are seeking an experienced Vice President (VP) of Marketing to lead the design, implementation, and monitoring of our multi-channel marketing strategy. The VP of Marketing must have extensive experience in B2B marketing, preferably in consulting and professional services in the tech industry. The ideal candidate is a creative, metrics-driven self-starter who brings innovative marketing ideas that drive awareness and engagement with our brand.

The VP of Marketing must be a collaborative team player with a hands-on approach. While serving as the strategic thought leader, this position requires someone who is willing to roll up his/her sleeves to get the job done. This position will report to the CEO and work closely with the Digital Marketing Director and VP of Business Development. The VP of Marketing is responsible for ensuring that the integrated marketing activities contribute to the business revenue goals and the company's long-term success.

Responsibilities:

• Work with marketing team to develop and implement a cohesive marketing plan to increase brand awareness

• Prioritize marketing projects and allocate resources accordingly

• Set current and long-term goals with internal teams

• Build relationships with key stakeholders by attending and planning local events

• Conduct market analysis to identify challenges and opportunities for growth

• Coordinate integrated weekly meetings with CEO and VP of Business Development

• Prepare regular reports and presentations on marketing metrics for the CEO

• Design and manage the marketing team’s budget

• Provide guidance and ideas to organize effective marketing events

• Forecast hiring needs for the marketing department

• Participate in the quarterly planning meetings

• Track competitors’ activities

• Operationalize internal processes for marketing team

• Monitor all marketing campaigns on a weekly basis in order to guide changes for improvement

Requirements:

• Proven work experience in the professional services industry as a VP of Marketing, Marketing Director or other marketing executive role 

• Experience designing and implementing successful marketing campaigns

• Strong communication and leadership skills

• Excellent analytical and project management skills

• Strategic mindset, with the ability to make difficult decisions

• Solid knowledge of Social, SEO, web analytics, and Google Adwords

• Experience with content development and distribution strategy

• Previous work with CRM software and digital marketing tools/techniques