Vice President of Branded Communications
The Vice President of Marketing Communications & Brand will oversee a team of senior managers and associates that make up Ibotta’s Paid & Promotions, Content & Copy, Lifecycle Communications, and PR, Influencer & Social marketing sub-teams. We’re looking for a data-driven, creative thinker who can simultaneously manage several complex projects with a variety of different goals and timelines. The ideal candidate has a proven track record of driving results while finding the balance of creativity and quantitative analysis to create and effectively measure new marketing initiatives.
What You’ll Do:
- Lead a team of over twenty technical and creative marketers that own all B2C touch points across Ibotta’s email, push, SMS, web, social, influencer, PR, and in-app messaging channels.
- Work cross-functionally to solidify the Ibotta brand and ensure consistent use of Ibotta’ voice and tone and creative elements across all owned media.
- Identify and scope long-term team goals and translate the strategic vision into a clear and actionable team roadmap.
- Build relationships with senior leadership and key cross-functional partners.
- Oversee Ibotta’s multi-million dollar Advertising Products revenue line; ensure that we hit or exceed revenue goals through strategic programs, innovative product enhancements, and improved processes.
- Develop strategic marketing programs to increase campaign engagement, personalize the user experience, and improve funnel metrics. Test into new and incremental campaigns and iterate upon evergreen campaigns.
- Consistently monitor the health of Ibotta’s communication channels and look for anomalies in email deliverability, engagement metrics, and subscriber stats.
What We’re Looking For:
- 12+ years experience in a B2C marketing role, preferably in consumer internet / e-commerce / mobile
- Ability to set, engage and champion the objectives of the organization
- Experience coaching and managing a team
- Understanding of email, marketing automation, and public relations
- Strong advertising background or experience monetizing owned inventory
- Ability to manage multiple projects across multiple teams and timelines
- Energetic, self-starter, and a team player
- Excellent written and verbal communication skills
About Us:
Headquartered in Denver, CO, Ibotta (“I bought a...“) is a free app that's transforming the shopping experience by making every purchase rewarding. The company partners with leading brands and retailers to offer real cash back on groceries, travel, electronics, clothing, gifts, home and office supplies, dining out, and much more. Ibotta is the ultimate starting point for savings, and having paid out more than $600 million in cash rewards to its Savers, it's no surprise why Ibotta is one of the most downloaded shopping apps in the United States
Learn more about Ibotta here: https://liferewarded.ibotta.com/press-and-media/
Additional Details
- This position is located in Denver, CO and includes competitive pay, benefits package (including medical, dental, vision), 401k, commuter stipend, and equity.
- Ibotta provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, and genetics.
- Applicants must be currently authorized to work in the United States on a full-time basis.