Vice President, Brand Marketing

| Greater Denver Area

We are looking for a VP of Brand Marketing to create a world-class brand vision and lead our internal Voice of the Customer. This role will lead our Brand Marketing team including leadership of four key functions: Consumer Insights, Social & Audience Engagement (includes Influencer Marketing), PR / Communications (external & internal) and Editorial & Cross-Channel Campaigns. This is a highly visible role across the organization and is an opportunity to make a lasting impact on the growth and success of Craftsy. The ideal candidate has a proven track record of creating a consumer brand and building strong teams.
Responsibilities for the Vice President, Brand Marketing include, but are not limited to:

  • Lead the strategic oversight of brand initiatives, campaigns and customer research programs for our fast-growing consumer-facing brand.
  • Act as the internal subject matter expert for the company in understanding our customers, their behavior and motivations.
  • Oversee the development of strategic plans & execution across all areas of ownership including the definition & evaluation of key metrics that tie to business goals.
  • Work cross-functionally with acquisition & retention marketing, creative, content, ecommerce, product management, customer support and other related functions to deliver consistency in the customer experience and drive brand awareness.
  • Leverage your storytelling super power to drive editorial strategy & campaign development.
  • Provide input and significantly influence the direction of our marketing and competitive strategies.
  • Monitor retail, media and consumer trends and determine implications for our business.
  • Be a thought leader who drives innovative marketing ideas and strategies.
  • Build strong partnerships and establish credibility with the internal team, based upon a demonstrated collaborative approach, leadership skills and experience.

We are looking for a VP of Brand Marketing to create a world-class brand vision and lead our internal Voice of the Customer. This role will lead our Brand Marketing team including leadership of four key functions: Consumer Insights, Social & Audience Engagement (includes Influencer Marketing), PR / Communications (external & internal) and Editorial & Cross-Channel Campaigns. This is a highly visible role across the organization and is an opportunity to make a lasting impact on the growth and success of Craftsy. The ideal candidate has a proven track record of creating a consumer brand and building strong teams.
Responsibilities for the Vice President, Brand Marketing include, but are not limited to:

  • Lead the strategic oversight of brand initiatives, campaigns and customer research programs for our fast-growing consumer-facing brand.
  • Act as the internal subject matter expert for the company in understanding our customers, their behavior and motivations.
  • Oversee the development of strategic plans & execution across all areas of ownership including the definition & evaluation of key metrics that tie to business goals.
  • Work cross-functionally with acquisition & retention marketing, creative, content, ecommerce, product management, customer support and other related functions to deliver consistency in the customer experience and drive brand awareness.
  • Leverage your storytelling super power to drive editorial strategy & campaign development.
  • Provide input and significantly influence the direction of our marketing and competitive strategies.
  • Monitor retail, media and consumer trends and determine implications for our business.
  • Be a thought leader who drives innovative marketing ideas and strategies.
  • Build strong partnerships and establish credibility with the internal team, based upon a demonstrated collaborative approach, leadership skills and experience.
Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages

Location

999 18th Street, Denver, CO 80202
999 18th Street, Denver, CO 80202

What are Bluprint Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Some Meals Provided
More Jobs at Bluprint14 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
Marketing
Operations
Product
Content
Content
new
Denver
Content
new
Denver
Marketing
new
Denver
Developer
new
Denver
Product
new
Denver
Product
new
Denver
Operations
new
Denver
Content
new
Denver
Finance
new
Denver
Marketing
new
Denver
Design + UX
new
Denver
Data + Analytics
new
Denver
Marketing
new
Denver
Data + Analytics
new
Denver