Xero
Denver, CO

Vertical Solutions Marketing Lead at Xero

| Greater Denver Area
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Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
The Solutions Marketing Lead is an exciting new role at Xero at what is a critical phase in our growth journey. Reporting into the Global Marketing Team, you will be responsible for developing Xeros propositions (in conjunction with other ecosystem and third party partners) to accelerate our growth in key segments including industry verticals.
The Vertical Solutions Marketing Lead will be tasked with working closely with a number of Xero stakeholders (Solutions sales lead, product marketing, ecosystem team, partner marketing and regions) and external partners to develop compelling solutions that meet key segment pain points. You will analyse and commission research, work closely with partners, develop segment marketing plans and central marketing content and sales collateral and identify/track key metrics.
The role draws on previous experience of segment and vertical marketing and building a knowledge of how Xero and/or partner offerings can be utilized for different segment needs. You’ll be a problem solver and collaborator who will thrive on learning about different industry sectors or segments and their platform requirements. You will have experience of marketing via channel partners and third parties as well as direct to small businesses. You will have outstanding marketing skills with an enthusiasm for building relationships. You will be comfortable with change and a fast moving environment. You will have experience at working across countries and / or regions and proven expertise at balancing strategic and execution requirements.
You will be motivated by seeing growth outcomes and have a passion to deliver solutions, programs and outcomes that can be clearly measured.
Of course, this position description is just a guide - the role will grow and evolve over time and in line with the business and management requirements.

What You Will Do...

  • Work closely with the GM - Industry Verticals (Global) and other key stakeholders to identify the primary verticals to focus on including market sizing, addressable market opportunity, competitive positioning and work with third parties to identify appropriate solutions
  • Build clear and compelling insights to help inspire and inform the business about segment strategy, potential and way forward.
  • Analyse and understand the market and customer opportunities and then create appropriate industry and solution marketing strategy plans including lead solutions, messaging positioning and campaign/content elements including customer journeys, web content, demand generation programmes, sales collateral, customer case studies etc
  • Play an important role in contributing to the development of our vertical strategy globally
  • Build a value proposition framework for use across all key verticals.
  • Work closely with regional teams re industry marketing execution and refinement.
  • Work collaboratively with key stakeholders to help accelerate Xero’s brand advocacy and sales strategy in key verticals Attend and present internally and externally to both support & upskill our regional teams

What You Will Bring With You...

  • Experienced leadership, stakeholder management and ability to influence decision making at all levels of an organisation
  • Entrepreneurial mindset drive, work ethic and attention to detail
  • Problem solver and ability to prioritize initiatives and workload
  •  Ability to prioritize in a results driven, collaborative environment
  • Outstanding written and verbal communication skills
  • Strong project management and organisational skills
  • 5+ years of marketing experience Ideally including B2B experience
  • Leading cross functional teams
  • Experience creating a go to market strategy to launch successfully launch strategic partnerships and solutions
  • Working across regions and functions
  • Experience working with third parties to develop and implement partner marketing plans
  • Ability to analyse, interpret and/or compare program results, market research trends and competitive data to identify key learnings, ability to make solid, strategic level recommendations
  • Experience in cloud or SaaS space preferred. Aptitude to quickly come up to speed on new technology concepts
  • Competency in Salesforce software
  • Bachelor's degree or higher

Success looks like...
Clear articulation of priority segments and marketing approaches
Strong engagement with regions, ecosystem and other key stakeholders, improving efficiency and effectiveness of solution marketing approach
Accelerated results in focus segments in terms of market share, brand advocacy, net promoter score and partner/third party engagement
Why Xero?
Diversity of people brings diversity of thought, and we like that. A collaborative and inclusive environment is important to us. Working at Xero will provide you with a diverse and inclusive environment alongside people who will respect, challenge and support you to have fun while you do the best work of your life. We are a place where personal development, innovation, and well-being are not just inspired but celebrated. We value our people and offer a wide range of compelling benefits and perks, including Xero shares.
Xero’s collaborative culture is underscored by our values - #Ownership, #Challenge, #Beautiful, #Human and #Team - which empower us to understand and serve customers, attract top talent and continuously innovate. From the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.

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Where we are

Just a quick walk from Union Station, our US HQ is located in the heart of Denver's LoHi neighborhood surrounded by local shops and restaurants.

Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • ASP.NETFrameworks
    • SalesforceCRM
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What are Xero Perks + Benefits

Xero Benefits Overview

Xero offers a variety of benefits aimed at helping our employees maintain their physical, financial and mental wellbeing, allowing them to bring their best selves to work each day

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Xero allows employees to set aside pre-tax dollars for medical and dependent care expenses. $2,650 annual limit for healthcare FSA
Disability Insurance
Xero's long and short term disability plans provide income protection at 60% of annual base salary
Dental Benefits
Cigna dental PPO plan
Vision Benefits
VSP vision plan
Health Insurance Benefits
Xero offers a variety of health plans including Cigna HSA, Cigna PPO, and Kaiser HMO for Colorado and California employees
Life Insurance
Provided to Xero employees at no cost. Coverage for each employee of 2x annual base salary up to $500,000
Wellness Programs
Xero will fund up to $300 annually in employee health reimbursement account to be used toward a health improvement activity including gym membership, mental, physical or financial health
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Xero will match 100% on the first 3% contributions plus 50% match on next 2% of contributions
Company Equity
All Xero employees are granted Restricted Stock Units at a certain percentage of their base salary which vests over a 3 year period
Child Care & Parental Leave Benefits
Generous Parental Leave
Eight weeks paid leave for primary caregiver. Two weeks of paid leave for secondary caregiver
Vacation & Time Off Benefits
Generous PTO
Xero offers 21 days of paid time off, 10 wellness days, as well as 11 paid holidays per calendar year. We also participate in a company wide shut down between Christmas and New Years Day
Paid Volunteer Time
Xero encourages employees to give back to our communities by providing 8 hours of paid volunteer time per year
Paid Holidays
11 paid holidays per calendar year
Paid Sick Days
Each employee is granted 10 wellness days per year in addition to our generous PTO
Perks & Discounts
Casual Dress
You'll typically catch our employees rocking jeans and a Xero t-shirt!
Commuter Benefits
Set aside pre and/or post tax dollars for commute related transit, parking and bike expenses
Company Outings
Annual holiday party, as well as a summer celebration!
Game Room
Video games and ping pong table in lounge
Stocked Kitchen
You find a variety of fruit, chips, nuts, snack bars, sodas and iced tea in the Xero kitchen
Some Meals Provided
Breakfast each Tuesday and lunch every Thursday from a variety of local vendors
Happy Hours
Happy hour starts every Friday at 4!
Fitness Subsidies
Our monthly health reimbursement plan can be used towards your fitness membership or a variety of other health related wellness programs
Professional Development Benefits
Job Training & Conferences

An Insider's view of Xero

How would you describe the company’s work-life balance?

Getting things done for our customers is always top of mind, but Xero understands that starts from taking great care of ourselves as well. Having the ability to work from home when needed, wellness days, and events like office walks and 10 minute massages show that life (and living it!) helps us contribute and innovate better at work.

Carissa

Product Owner

What projects are you most excited about?

Right now, I'm most excited to work on our Denver Roadshow. I've worked with our Colorado Account Manager to connect with Colorado's leading accounting and bookkeeping firms and drive attendance to this event right here in Denver. Our goal is to build up our network and educate the community on all Xero has to offer!

Sophia

Account Manager

What makes someone successful on your team?

We look for people that are driven by purpose, who understand their role in the larger organization and make great things happen. Dependability is one of the highest traits of successful people within the Customer Experience organization. Trusting that your teammates can & will get things done is the first step to developing effective collaboration

Raphael

Director, Customer Experience- Americas

How do your team's ideas influence the company's direction?

Our team is responsible for ensuring every Xero has a voice and an opportunity to influence: upward, downward and horizontally. There are very few constraints for people who have bright ideas, the right values, and the passion to make things better. Every Xero has access to leadership and opportunities to impact strategy in very direct ways.

Josh

Talent Experience Manager- Americas

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