Technical Marketing Engineer

| Greater Denver Area
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As a Technical Marketing Engineer (TME) for you will help set our technical marketing strategy and be our initial resource for driving critical assets important to building brand awareness and thought leadership. In this role, you will work closely with Product Marketing to understand the product marketing and brand strategy and reinforce the technical value proposition of our products and solutions, build supporting product demos and tools. You will also take feedback from product management and be clued into early customer feedback and objections, in order to present the products in the best light possible. You may be brought in to present to prospects and customers as well as at key industry events (virtual or in person in the future).

You will also be responsible for developing demonstration use cases that deliver a value-based dialogue and showcase the product for appropriate use cases and audiences, including webinar presentations. The role involves ownership and project management of technical marketing initiatives, such as those above, working closely with other members of product marketing, sales, sales engineering, product management, and development engineering.

Lastly, this role also supports setting up technology partner environments in the cloud (primarily in the IAM and remote work (VDI/VPN) domain, testing the TruU solution against these to certify standards-based support, and generating videos that can be used for marketing these relationships and obtaining partner certifications and placement.


Product demonstrations: You will design and deliver value-based demonstrations and demos of our products. Duties also include working with product marketing to develop demo videos, demo scripts and data sets, handling demo infrastructure logistics, maintaining and updating demos, and providing technical support for demo-related matters.

Industry virtual / thought leadership building events: You will develop the demo and showcase the strategy of our products at industry events and webinar presentations. You will also attend tradeshows and other events to represent us and demonstrate our technology, as well as plan the product showcase and technical strategy of product-related events.

Product marketing support: You will participate and help execute launches by coordinating with a cross-functional made up of sales, product management, engineering and marketing; help drive campaigns and product launches that ensure adoption and traction with our customers including building out technical product content (demos and videos), feedback on messaging, help pitch our technology, assist in the development of product collateral and sales tools, and support the launch plan.

Sales tools: You will equip the sales and business development teams with key assets to sell our story effectively, building out technical product presentations, whitepapers, product guides, product videos, technical briefs, and other tools as needed.

Market /competitive research: Conduct primary and secondary technical competitive intelligence to aid in product marketing’s understanding of the competition for the development of battlecards and sales strategy.

Partner certification and marketing: You will assist in certifying TruU with other products in the enterprise IAM landscape and develop videos to highlight the integration value.


  • 4+ years of experience in technical marketing engineering, technical product marketing, or sales engineering in enterprise software.
  • Passionate about groundbreaking technology, with strong technical skills in setting up environments and installing products, basic cloud skills on AWS or Azure, and solid strong skills.
  • Comfortable setting up demos for live presentation and delivering them, with expertise in highlight product value
  • Ability to effectively articulate and showcase technology to different types of audiences.
  • Self-starter who truly enjoys working in a fast-paced, innovative software company.
  • Strong experience in technical marketing or sales engineering within enterprise software is critical.
  • Willingness to roll up your sleeves to get the job done, no matter the task
  • Comfortable in a fast-paced startup working culture; comfortable operating with ambiguity

Education Requirements

  • Bachelor of Science degree in Computer Science, Information Technology or related technical discipline or equivalent work experience
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Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavaLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages


We are in one of the hippest, most up-and-coming parts of Denver's Lower Highlands: Platte river, parks, great breweries and many great restaurants.

An Insider's view of TruU, Inc.

What's something quirky about your company?

One of the most positive things about TruU is how everyone is motivated and purposeful. That’s real pleasure to work with such believers! There's a real mission we can all get behind that makes the work all the more meaningful. Another quirky thing is we are Denver-based but highly tied into Silicon Valley networks.

Alex Rodak

Senior Software Engineer

What does your typical day look like?

Drive to the office, parking is easy. Specialty coffee for the team and the day is getting started. You code the solution that came to you the night before. Daily standup. Everyone leaves the meeting energized and jumps into their sprint goals. Impromptu whiteboard sessions for quick problem-solving. Lunch time team walk to the Highlands for tacos.

Joe Carli

Senior Platform Engineer

How has your career grown since starting at the company?

As the UX designer, I work closely with both the engineering and the data science team to create innovative product solutions. I am constantly amazed at the team’s commitment to cross-functional collaboration. Together, it is fun to explore the possibilities and turn dreams into reality.

Tracey Morris

Lead UX Designer

How do you make yourself accessible to the rest of the team?

Our organization is incredibly flat and cross functional. Executives are easily accessible and attend the daily virtual stand-ups and share strategic updates. We have a doer culture that checks big egos at the door. We use a modern stack including Slack, Jira, Confluence and Asana to stay in sync and foster collaboration in different departments.

Horacio Zambrano

Chief Strategy and Marketing Officer

How do you empower your team to be more creative?

Empowerment is not a statement of lip service; it is a way of being. We set challenging vision and goals, where team members are expected to drive solutions for the success of the company. We do what needs to be done and ask forgiveness later. Conflict, disagreement and debate of ideas are welcome and encouraged with a commitment to the path.

Dave Pasirstein

CPO and Head of Engineering

What are TruU, Inc. Perks + Benefits

TruU, Inc. Benefits Overview

Unlimited PTO, excellent medical including PPO or HMO, work from home flexibility, quarterly team outings, education reimbursement and competitive pay.

Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Highly diverse management team
TruU hires on the basis of exceptional capability without regard to race or other discriminating factors. Our current leadership team and board are diverse.
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Remote Work Program
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Commuter Benefits
For Boulder employees, TruU provides for RTD Echo passes.
Company Outings
TruU hosts company outings semi-annually, generally in concert with All Hands updates.
Some Meals Provided
Periodically, TruU will have lunch sponsored outside of the office or brought in to the Denver/Boulder office.
Plenty of free parking around the building.
Relocation Assistance
We prioritize talent and will offer reasonable relocation as required.
Professional Development Benefits
Job Training & Conferences
TruU offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Tuition Reimbursement
TruU is open to reimbursing tuition for coursework related to an employee's job function.
Lunch and learns
TruU is planning to institute brown bag Fridays to share knowledge and learning amongst the team.
Cross functional training encouraged
Promote from within
Continuing Education stipend
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

As we grow, we continue to add benefits that are consistent with leading edge start-ups.

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