As a Sr. SEM Specialist you will build and execute the SEM strategy with a focus on optimization and international growth. You will be the go-to SEM expert, lead daily cross-functional communication, and act as the central hub of collaboration across departments including senior level colleagues at Zoom. In this role, you will handle all aspects of managing a multi million dollar budget, which would encompass creating optimization playbooks, forecasting impact of additional budget, and managing the SEM pacing process to ensure we are hitting our spend goals. The ideal candidate is analytical, collaborative and creative, and can flex between being highly strategic and rolling up his/her sleeves to dive into the details.
Responsibilities:
- Define measurable goals and critical metrics, set priorities, socialize Paid Search strategy, and work with cross-functional teams to meet those requirements
- Deliver comprehensive quarterly roadmaps derived from data and customer insight
- Manage and coordinate all Global Paid Search implementation across Google, Bing and other search engines as appropriate
- Optimize budget across platforms and tactics to deliver positive return on marketing spend
- Partner with other marketing managers and agencies to support and meet the growth marketing team's goals
- Proactively review and identify Paid Search growth opportunities by analyzing existing content architecture, keyword constructs, audits and data/traffic analysis
- Plan and run experiments on keywords, copy, and landing pages to increase product sign-ups, and sales pipeline
- Build a set of operational standard methodologies that will track and report on Paid Search efforts, improvements being made and areas of development
- Stay abreast with Paid Search trends, search engine algorithm updates, and technology
Qualifications:
- Bachelor's Degree in marketing, communications, related field or equivalent professional experience
- 5+ years of experience in Search Engine Marketing (SEM)
- Experience managing SEM campaigns in Google Ads & Microsoft Ads
- Experience outside of SEM 5+ years of managing internal teams
- Data analysis and problem solving skills - ability to draw conclusions and devise strategic recommendations based on findings
- Additional SEM software skills is a plus (e.g. Tableau, Kenshoo, Marin, Hitwise, etc.)
- The ability to see big picture strategy and employ the best tactics to match that strategy
- Self-motivated, team-player that is able to influence cross-functional teams and leaders
- Ability to understand and optimize key marketing metrics (ROAS, CPO, CPC, CPL, etc.)
- Experience with CRM and offline data integration to optimize paid media campaigns
- Enthusiastic about the search industry and willing to keep up with the latest trends
- Ability to provide creative insights and recommendations based on performance data
- Highly detail-oriented with excellent organizational, time management, and problem-solving skills with the ability to multitask in a dynamic, rapidly changing environment
- Ability to identify, communicate, solve and follow up on issues that arise on a daily and weekly basis
- Cross-team negotiation skills and superior communications skills
- Experience with attribution modeling a plus
Ensuring a diverse and inclusive workplace where we learn from each other is core to Zoom's values. We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records as well as any qualified applicants requiring reasonable accommodations in accordance with the law.
We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
All your information will be kept confidential according to EEO guidelines.
Zoom requires all U.S. employees who will work in person at a Zoom office, attend in-person Zoom meetings or have in-person customer meetings to be fully vaccinated. Zoom will consider requests for reasonable accommodations for religious or medical reasons as required under applicable law.
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