Sr Product Marketing Manager - Vendormate at GHX

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As the Senior Product Marketing Manager for the Vendormate business, you will serve as the strategic marketing focal point for increasing the market share and utilization of Vendormate solutions within the healthcare system market.In this role you will use your experience to identify key market trends, buying behaviors, and opportunities that can be addressed by Vendormate solutions and define go-to-market strategies, messaging, positioning, and tactics that can be executed upon by a cross-functional team including sales, customer success, demand generation, and customer marketing. In addition, you will use your innovative and creative skills to craft compelling content to drive awareness and lead flow to create pipeline and revenue. You will also support the creation of sales and channel enablement materials to ensure their on-going ability to sell and support these products, as well as be able to up-sell and cross-sell related offerings.To be successful in this role, you must possess strong marketing and communications skills as well as a technical understanding of healthcare system safety & security, enterprise software, IT environments, and a rapidly evolving healthcare landscape. These skills will then fuel your ability to be a key evangelist and story-teller, demonstrating the value that Vendormate provides to healthcare organizations. Moving and thinking rapidly with an attention to detail and a sharp eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. You must be comfortable working closely with a cross-functional team including Sales, Customer Support, Solution Specialists, Product Management, Implementation, Corporate Marketing and marketing agencies as well as with prospects, customers, partners, and analysts. The position is based in the US and reports to the Director of Marketing.RESPONSIBILITIES
  • Contribute to development of the Strategic Marketing Plan and collaborate to execute the plan through the Marketing Calendar.
  • Become an expert in and a documenter of the customer journey and develop buying influence personas for your product portfolio.
  • Develop deep knowledge about your product portfolio.
  • Gather and analyze competitive data, create and maintain sales-facing competitive battlecards for key competitors, and infuse content and messaging with competitive differentiation.
  • Determine the most effective methods for disseminating knowledge and how commercial teams can optimize the sales process.
  • Craft compelling messaging and positioning frameworks that (1) address your buyer's needs and (2) positions the unique value of your solution in the context of Vendormate solutions.
  • Define and implement go-to-market strategy and plans in collaboration with corporate marketing, commercial, customer support, product management, implementation and project management teams to drive demand, customer adoption and success.
  • Translate that messaging into creative and solution-oriented collateral, thought leadership content and campaigns including:
    • presentations, demonstrations, sales collateral, website content, videos, webinars, white papers, articles, blogs, customer/prospect communication, and press releases.
  • Develop sales plays and enablement tools focused on helping internal, field sales teams, and channel partners find and win deals faster.
  • Partner with sales training to develop training content and curriculums for enabling sales during onboarding, national sales meetings and at all points in between where it is necessary to enable sales on your portfolio.
  • Partner with demand gen team to develop effective lead generation and qualification programs.
  • Coordinate with product and sales leadership to develop success metrics for product launches, pipeline creation and close ratios.
  • Take responsibility for results and closely monitor key success metrics including customer acquisition effectiveness, win rates, customer renewals, and rate of certification of sales on content for your portfolio.
  • Required travel up to 25%.
KNOWLEDGE AND SKILLS
  • Strong analytical and problem-solving skills.
  • Ability to pivot fast to respond to market changing needs.
  • Excellent written and verbal communication skills; ability to influence and communicate with credibility and confidence.
  • Ability to learn quickly, assimilate and translate technical concepts into strategic value propositions.
  • High attention to details and willing to take deep dive into understanding products and the market.
  • Take ownership with minimal direction needed to effectively execute.
REQUIRED EXPERIENCE
  • 5+ years of product marketing experience.
  • Bachelor's Degree in Marketing or related field.
  • Demonstrated success defining and launching new products and features to market.
  • Experience working cross-functionality with diverse teams including: Sales, Customer Success, Public Relations, Creative Services, Corporate Marketing, Product Management and external agencies.
PREFERRED EXPERIENCE
  • Masters in Business Administration
  • Experience marketing to decision makers within healthcare.
  • Direct sales experience.
Estimated Salary for this position: $105,500- $140,600You will lead and build the centralized marketing program management function from the ground up, while defining the processes, technology, and best practices to ensure consistency and alignment across groups. The ideal candidate has a track record of transforming program operations for matrixed organizations or within agencies and has top-notch coaching capabilities. Global Healthcare Exchange, LLC and its North American subsidiaries (collectively, "GHX") provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. GHX complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.GHX expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, disability, or veteran status. Improper interference with the ability of GHX's employees to perform their expected job duties is absolutely not tolerated.#LI-Remote #LI-KL
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Location

GHX is based in Louisville, CO and our office boasts a fitness center overlooking breathtaking Davidson Mesa open space and the Front Range Mountains!

An Insider's view of GHX

How do you collaborate with other teams in the company?

What works for me is bringing organic chai in from time to time for what's now known as "Tea Thursdays." I start brewing Masala chai early in the morning and prepare mugs, almond milk, and sweetener. Collaboration is my cup of tea!

Octavian

Technical Process Analyst II

How does the company support your career growth?

At GHX, your career is what you make it. My team frequently conducts skip-level meetings where we have open dialogue around career aspirations, projects we want to execute on, and any roadblocks we’re hitting. I’ve always felt empowered to grow here at GHX.

Brittany

Manager, Financial Planning & Analysis

What are GHX Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Documented equal pay policy
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
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Life Insurance
Wellness Programs
Onsite Gym
Team workouts
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Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Game Room
Some Meals Provided
Happy Hours
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Recreational Clubs
Home Office Stipend for Remote Employees
$125 per month
Professional Development Benefits
Job Training & Conferences
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Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Paid industry certifications

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