Sr Product Marketing Manager, Data Management Portfolio at GHX

| Greater Boulder Area | Remote
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As the Product Marketing Manager for key GHX solutions in the Data Management portfolio, you will serve as the strategic marketing focal point for increasing GHX’s presence in the item data management marketplace. In this role you will use your experience to identify key market trends, buying behaviors, and opportunities that can be addressed by GHX’s solutions and define go-to-market strategies, messaging, positioning, and tactics that can be executed upon by a cross-functional team including sales, client services, demand generation, and customer marketing. In addition, you will use your innovative and creative skills to craft compelling content to drive awareness and lead flow to create pipeline and revenue.   

You will also support the creation of sales and channel enablement materials to ensure their on-going ability to sell and support these products, as well as be able to up-sell and cross-sell related offerings. 

To be successful in this role, you must possess strong marketing and communications skills as well as a technical understanding of enterprise software, IT environments, and a rapidly evolving healthcare landscape. These skills will then fuel your ability to be a key evangelist and story-teller, demonstrating the value that GHX provides to healthcare providers and suppliers.  Moving and thinking rapidly with an attention to detail and a sharp eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.   

You must be comfortable working closely with a cross-functional team including sales, client services, solutions, product management, consulting services, implementation, support and marketing teams, as well as with prospects, customers, partners, and analysts. The position is based in the US and reports to the Executive Director of Marketing Strategy. 


  • Become an expert in and a documenter of the buying cycle and develop buyer personas for your product portfolio. 
  • Develop deep knowledge about your product portfolio and the competitive landscape and determine the most effective methods for disseminating this knowledge and how sales can apply it to optimize the sales process. 
  • Define and implement global go-to-market strategy and plans in collaboration with marketing and sales, client services, product management, implementation and support teams, and PMO to drive demand, customer adoption and success. 
  • Craft compelling and complex messaging and positioning frameworks that (1) address your buyer’s needs and (2) positions the unique value of your solution in the context of GHX solutions overall.  
  • Translate that messaging into creative and solution-oriented presentations, demonstrations, sales collateral, website content, videos, webinars, white papers, blogs, customer/prospect communication, and press releases. 
  • Develop sales plays and enablement tools focused on helping internal, field sales teams, and channel partners find and win deals faster. 
  • Partner with sales training to develop content and curriculums for enabling sales during onboarding, national sales meetings and at all points in between where it is necessary to enable sales on your portfolio. 
  • Gather and analyze competitive data, create and maintain sales-facing competitive battlecards for key competitors, and infuse content and messaging with competitive differentiation. 
  • With your domain and market expertise, act as an evangelist to market influencers, industry analysts, prospects, and customers at tradeshows, industry events, and conferences. 
  • Partner with demand gen team to develop effective lead generation and qualification programs. 
  • Conduct market research to understand industry trends and identify opportunities. 
  • Coordinate with product and sales leadership to develop success metrics for product launches, pipeline creation and close ratios. 
  • Take responsibility for results and closely monitor key success metrics including customer acquisition effectiveness, win rates, customer renewals, and rate of certification of sales on content for your portfolio. 
  • Required travel up to 25%. 

Knowledge and Skills 

  • Strong analytical and problem-solving skills. 
  • Ability to translate complex technical concepts into easy to consume business value. 
  • Ability to pivot fast to respond to market changing needs. 
  • Excellent written and verbal communication skills; ability to influence and communicate with credibility and confidence. 
  • Ability to learn quickly, assimilate and translate technical concepts into strategic value propositions. 
  • High attention to details and willing to take deep dive into understanding products and the market. 
  • Take ownership mentality with minimal direction needed to effectively execute. 

Required Experience 

  • 8+ years of product marketing experience from a technology SaaS/e-Commerce company. 
  • Bachelor’s Degree in Marketing or related field; MBA preferred. 
  • Demonstrated success defining and launching new products and features to market. 
  • Experience working cross-functionality with diverse teams: Sales, PR, Creative Services, Corporate. Marketing, Product Management and Engineering. 

Preferred Experience 

  • Supply chain, clinical and/or item data management experience. 
  • UDI regulatory experience also a plus. 
  • Healthcare provider and/or medical supplier experience. 
  • Direct sales experience. 
  • Pragmatic marketing certified or similar concept. 
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Technology we use

  • Engineering
    • C#Languages
    • JavaLanguages
    • PythonLanguages
    • SqlLanguages
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • HadoopFrameworks
    • SpringFrameworks
    • Microsoft SQL ServerDatabases
    • OracleDatabases
    • PostgreSQLDatabases


GHX is based in Louisville, CO and our office boasts a fitness center overlooking breathtaking Davidson Mesa open space and the Front Range Mountains!

An Insider's view of GHX

How do you collaborate with other teams in the company?

What works for me is bringing organic chai in from time to time for what's now known as "Tea Thursdays." I start brewing Masala chai early in the morning and prepare mugs, almond milk, and sweetener. Collaboration is my cup of tea!


Technical Process Analyst II

How does the company support your career growth?

At GHX, your career is what you make it. My team frequently conducts skip-level meetings where we have open dialogue around career aspirations, projects we want to execute on, and any roadblocks we’re hitting. I’ve always felt empowered to grow here at GHX.


Manager, Financial Planning & Analysis

What are GHX Perks + Benefits

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Game Room
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
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