Sr Product Marketing Manager, Data Management Portfolio

| Greater Boulder Area | Hybrid
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As the Product Marketing Manager for key GHX solutions in the Data Management portfolio, you will serve as the strategic marketing focal point for increasing GHX’s presence in the item data management marketplace. In this role you will use your experience to identify key market trends, buying behaviors, and opportunities that can be addressed by GHX’s solutions and define go-to-market strategies, messaging, positioning, and tactics that can be executed upon by a cross-functional team including sales, client services, demand generation, and customer marketing. In addition, you will use your innovative and creative skills to craft compelling content to drive awareness and lead flow to create pipeline and revenue.   

You will also support the creation of sales and channel enablement materials to ensure their on-going ability to sell and support these products, as well as be able to up-sell and cross-sell related offerings. 

To be successful in this role, you must possess strong marketing and communications skills as well as a technical understanding of enterprise software, IT environments, and a rapidly evolving healthcare landscape. These skills will then fuel your ability to be a key evangelist and story-teller, demonstrating the value that GHX provides to healthcare providers and suppliers.  Moving and thinking rapidly with an attention to detail and a sharp eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.   

You must be comfortable working closely with a cross-functional team including sales, client services, solutions, product management, consulting services, implementation, support and marketing teams, as well as with prospects, customers, partners, and analysts. The position is based in the US and reports to the Executive Director of Marketing Strategy. 

Responsibilities 

  • Become an expert in and a documenter of the buying cycle and develop buyer personas for your product portfolio. 
  • Develop deep knowledge about your product portfolio and the competitive landscape and determine the most effective methods for disseminating this knowledge and how sales can apply it to optimize the sales process. 
  • Define and implement global go-to-market strategy and plans in collaboration with marketing and sales, client services, product management, implementation and support teams, and PMO to drive demand, customer adoption and success. 
  • Craft compelling and complex messaging and positioning frameworks that (1) address your buyer’s needs and (2) positions the unique value of your solution in the context of GHX solutions overall.  
  • Translate that messaging into creative and solution-oriented presentations, demonstrations, sales collateral, website content, videos, webinars, white papers, blogs, customer/prospect communication, and press releases. 
  • Develop sales plays and enablement tools focused on helping internal, field sales teams, and channel partners find and win deals faster. 
  • Partner with sales training to develop content and curriculums for enabling sales during onboarding, national sales meetings and at all points in between where it is necessary to enable sales on your portfolio. 
  • Gather and analyze competitive data, create and maintain sales-facing competitive battlecards for key competitors, and infuse content and messaging with competitive differentiation. 
  • With your domain and market expertise, act as an evangelist to market influencers, industry analysts, prospects, and customers at tradeshows, industry events, and conferences. 
  • Partner with demand gen team to develop effective lead generation and qualification programs. 
  • Conduct market research to understand industry trends and identify opportunities. 
  • Coordinate with product and sales leadership to develop success metrics for product launches, pipeline creation and close ratios. 
  • Take responsibility for results and closely monitor key success metrics including customer acquisition effectiveness, win rates, customer renewals, and rate of certification of sales on content for your portfolio. 
  • Required travel up to 25%. 

Knowledge and Skills 

  • Strong analytical and problem-solving skills. 
  • Ability to translate complex technical concepts into easy to consume business value. 
  • Ability to pivot fast to respond to market changing needs. 
  • Excellent written and verbal communication skills; ability to influence and communicate with credibility and confidence. 
  • Ability to learn quickly, assimilate and translate technical concepts into strategic value propositions. 
  • High attention to details and willing to take deep dive into understanding products and the market. 
  • Take ownership mentality with minimal direction needed to effectively execute. 

Required Experience 

  • 8+ years of product marketing experience from a technology SaaS/e-Commerce company. 
  • Bachelor’s Degree in Marketing or related field; MBA preferred. 
  • Demonstrated success defining and launching new products and features to market. 
  • Experience working cross-functionality with diverse teams: Sales, PR, Creative Services, Corporate. Marketing, Product Management and Engineering. 

Preferred Experience 

  • Supply chain, clinical and/or item data management experience. 
  • UDI regulatory experience also a plus. 
  • Healthcare provider and/or medical supplier experience. 
  • Direct sales experience. 
  • Pragmatic marketing certified or similar concept. 
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ASP.NETFrameworks
    • DjangoFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TheanoFrameworks
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • JIRAManagement
    • SitecoreCMS
    • WordpressCMS
    • DocuSignCRM
    • SalesforceCRM
    • MarketoLead Gen
    • Microsoft TeamsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • SmartsheetProject Management

Location

GHX is based in Louisville, CO and our office boasts a fitness center overlooking breathtaking Davidson Mesa open space and the Front Range Mountains!

An Insider's view of GHX

What are some social events your company does?

One of our goals at GHX is to weave Wellness, Philanthropy, Events, and Culture into the DNA of the employee experience. Some of our most notable social events are the Summer BBQ, Turkey Trot and Holiday Party. Our colleagues from around the country are also included in fun ways virtually, such as themed trivia happy hours and fitness challenges.

Rachel Stoops

HR Specialist

What projects are you most excited about?

Some of my favorite projects thus far have been revamping the onboarding process. I have the pleasure of welcoming new employees every Monday morning, which is very energizing. Throughout this I realized how much GHX cares about their employees and the new hire experience.

Cassie Asare

Onboarding Specialist

How has your career grown since starting at the company?

I started at GHX in 2001 as an admin assistant. Since then, I have worked as an HR Generalist, HRBP, Scrum Master, Project Manager, Program Manager, PMO Manager, Tech Business Operations Manager, before taking my current role as an M&A Program Manager. GHX has always been very supportive of me, providing so many opportunities to stretch myself.

Jennifer Hagaman

M&A Program Manager

What does your typical day look like?

I've loved my job at GHX since I started in 2003. I describe my job as coming to work and putting a puzzle together every day. Solving data problems for our customers, both internal and external, has been my honor, and it's always fun!

Charlie Brown

Manager, Business Intelligence

What are GHX Perks + Benefits

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Nationwide pet insurance benefit reimburses up to 70% of veterinary services and provides 24/7 access to veterinary services via the Vet Line.
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

GHX prioritizes our employees and their wellbeing through various offerings. GHX has a compensation philosophy that commits to equity and market competitive pay. Our workplace promotes flexibility to allow our employees to bring their whole self to work.

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