Sr. Marketing Manager - Strategic Programs at Zayo

| Greater Boulder Area
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Company Description

Zayo Group Holdings, Inc. (NYSE: ZAYO) provides communications infrastructure solutions, including fiber and bandwidth connectivity, colocation and cloud infrastructure to the world’s leading businesses. Customers include wireless and wireline carriers, media and content companies, cloud providers, finance and professional services and other large enterprises. Zayo provides customers with flexible solutions and self-service through Tranzact, an innovative online platform for managing and purchasing bandwidth.

Position Description

The product & program marketing team, as a part of the Zayo’s Strategic Alliances group, aims to create solid and compelling marketing programs to increase revenue attributed but not exclusive to with Zayo’s New Logo Accounts, Alliance Referral Partners, Channel Partners, and Cloud Service Providers. The Senior Strategic Programs Marketing Manager leads a team responsible for marketing in order to increase lead volume and sales with accounts within Zayo’s strategic programs.

This individual will lead demand generation efforts in order to utilize targeted sales, marketing, and product resources to create new connections, provide valuable content, and open the door for meetings with prospect accounts. He or she will support Zayo’s Alliance Referral program by providing targeted marketing resources to accelerate alliance partner contract signatures and increase revenue from existing alliance partners. They will lead marketing efforts to build mind-share and drive revenue with Channel Partners by increasing awareness of Zayo’s brand and products with top Master Agents, Sub Agents, and Direct Agents. Finally, this individual will help to develop deeper partnerships with major Cloud Service Providers in order to increase Zayo bookings through referrals from CSPs. 


  • Lead a team of marketers focused on Demand Generation, Program Marketing, and Partner Marketing 

  • Collaborate between multiple marketing, sales, and product functions to align and execute the campaign strategy for new logo accounts 

  • Gather best practices, document resources, and create playbooks for scaling out high-impact marketing initiatives 

  • Coordinate, scope, and identify resources needed to execute marketing programs built to increase awareness, drive demand, and build additional pipeline 

  • Set and manage team goals and measure KPIs ensure programs deliver appropriate ROI

  • Craft and create messaging to resonate with target audience for four strategic programs 

  • Plan and carry out marketing strategies to increase sales, bring in new customers, and retain current customers within four strategic programs

  • Collaborate with various partners on joint go-to-market programming including coordinating collateral development, demos, joint webinars, blogs, social media plans, and events

  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content 

  • Establish tracking and analytics with sales teams to understand how our inbound and outbound marketing impacts customer acquisition 

  • Engage cross functionally with various other marketing teams at Zayo including Digital, Events and Corporate marketing functions to achieve the desired outcomes


  • Marketing project management experience with multiple complex stakeholder groups at multiple levels of marketing and sales 

  • Ability to lead internal and external cross-functional teams

  • 5 -7 years of marketing experience 

  • Exceptional written and verbal skills

  • Experience managing strategic technology partner marketing relationships

  • Experience in digital marketing, marketing campaign and program operations, program management, or marketing operations 

  • Ability to balance team expectations, business needs, and resources to ensure correct prioritization of cross-functional work 


  • ompetitive compensation

  • Excellent benefits including health, dental, vision, 401 (k), disability and life insurance

  • Fitness membership discounts

  • Generous paid time off policy including paid parental leave

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ApexLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • Microsoft SQL ServerDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • SalesforceCRM


Our Boulder campus is located in the 29th Street Mall where employees can benefit from access to restaurants, retail, fitness and more!

What are Zayo Perks + Benefits

Zayo Benefits Overview

Zayo Group is committed to providing our employees with a benefits program that is both comprehensive and competitive. Our benefits program offers health care, dental and vision coverage, as well as financial secruity to our employees and their families.

Volunteer in local community
Partners with Nonprofits
B Strong, Greenhouse Scholars, A Precious Child, AMP the Cause, There With Care, Boulder Parks and Rec, and many more....
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Flexible Spending Accounts (FSAs) enable you to put aside money for important expenses & help reduce your income taxes at the same time. Zayo employees can contribute up to $2,650 annually.
Disability Insurance
If you are out of work for an extended period or time due to a disabling injury or illness, disability insurance covers 60% of annual salary up to $5000 monthly maximum payout.
Dental Benefits
Dental exams can help you & your dentist detect problems in the early stages when treatment is simpler & costs are lower. Regular exams are an important part of maintaining your medical health.
Vision Benefits
The vision plan covers routine eye exams and also pays for all or a portion of the costs of glasses or contact lenses if you need them.
Health Insurance Benefits
Each person's health care needs are different. That's why our medical plan offers multiple options (3) so that you can choose the coverage level best-suited to your personal situation.
Life Insurance
Your family depends on your income for a comfortable lifestyle and for the resources necessary to make their dreams a reality! Zayo offers Basic Term Life and AD&D as well as supplemental insurance.
Wellness Programs
Team workouts
Do you love working out? So do we which is why Zayo offers access to group fitness sessions and company-sponsored events, such as the B Strong Ride.
Retirement & Stock Options Benefits
Zayo Group offers a 401(k) plan through Fidelity. Eligible employees may join the plan as soon as administratively feasible after their date of hire and may contribute up to the IRS limit of $19,000.
401(K) Matching
Zayo matches 50% of employee contributions up to 4% with a cap at 2% match.
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Zayo provide 12 weeks paid maternity leave, 2 weeks paid paternity leave, and 4 weeks paid adoptive/foster leave.
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Zayo employees receive between 0 and 25 days per year of paid time off based on years of service.
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Zayo Group offers the option to elect Commuter Benefits which helps you pay for public transportation and parking costs while commuting to and from work using pretax dollars.
Company Outings
Game Room
Some Meals Provided
Happy Hours
Happy hours are hosted twice monthly and include alcoholic and non-alcoholic options.
Parking is available at Zayo offices.
Recreational Clubs
Love sports? So do we! We offer a variety of options to get involved with your co-workers outside of the office.
Fitness Subsidies
We strongly believe that there is nothing more important than the health and well-being of our employees and families. To promote health and fitness, Zayo has partnered with GymPass.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
The tuition reimbursement program provides an opportunity for Zayo employees to further their education and to apply to be reimbursed for eligible education expenses.
Diversity Program
Lunch and learns
Zayo is committed to providing opportunities for employees to expand and grow their knowledge base through lunch and learn sessions.
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning