Location: Englewood, CO

Company Description

PlayerLync is transforming the way companies manage their learning and operational performance. We work with professional sports teams (such as the Denver Broncos and 18 other NFL teams), restaurant & retail (Chipotle, Jack in the Box, Talbots), and other corporate customers. We’re a high-performance, fast-growing team that is focused on making PlayerLync a rocketship and epic success.

Job Description

The Sr. Marketing Campaign Managerplays an important part of PlayerLync’s GTM strategy across partners and direct sales. The position requires a highly experienced and detailed individual with a creative side.  Creativity should come from a combination or insightful data, experience and the willingness to push boundaries or take risks.

Essential Duties & Responsibilities

• Create, launch and manage marketing campaigns across all PlayerLync channels and all business segments – inbound, outbound, direct, indirect and partner
• Track results against KPIs and create reporting and communicate plans, direction, results and improvements to all PlayerLync teams – particularly Sales, Marketing, Channels, Product, Customer Success
• Implement scalable process and campaigns for both quarterly results and long term annual or bi-annual results
• Create campaigns which support the entire Marketing & Sales funnels and the 3 revenue stages in the revenue lifecycle – New Funnel growth, Sales & Closing, Ongoing Customer Upsell
• Plan, execute and optimize software demand generation campaigns
• Devise campaigns and programs that touch the entire Buyer Journey
• Create referral programs and campaigns to increase Advocacy
• Help Drive event attendance and trade show traffic
• Conceptualize, propose and execute marketing campaigns, from Creative to Copy to Results by defining clear objectives and goal which tie back to defined strategic and tactical initiatives.
• Create multiple A/B testing scenarios to obtain proof points and inflection decisions throughout the campaigns
• Work closely with Channel partners to drive outcomes through marketing campaigns and tactics
• Ensure the right messaging is reaching the right audiences and support copy and campaign decisions with metrics and data

Qualifications

• 7 to 10 years of proven marketing experience in planning, developing, executing, and measuring digital & traditional marketing campaigns for a SaaS or B2B technology company
• Only individuals with strong copy writing skills will be considered. Preference will be given to candidates with design software skills.
• Must have a team oriented competitive drive and a winner’s attitude
• Strong track record of driving rapid lead and revenue growth through highly creative and measured marketing
• Experience and understanding of buyer journey and ABM
• Expert knowledge of buyer motivation and decision making, demand generation mix including email marketing, direct mail, social media, online marketing, channel marketing, webinars
• Analytical skills and data driven tenacity to achieving goals and ROI
• Strong communication skills and a desire to work collaboratively and constructively
• Ability to multi-task/multi-project and prioritize and unafraid to halt/shift activities midflight based on observations and quantifiable results
• Bachelor’s degree in relevant field required. Master’s Degree highly preferred
• Experience with SalesForce.com, HubSpot and other marketing automation and ABM and content management tools
• Potential for small amounts of travel – 2 weeks annually.

PlayerLync is a 2018 Colorado Companies to Watch winner and an established and financially strong early stage company demonstrating consistent YoY growth.  We’re receiving significant B Round funding in Q3 to be used explicitly to drive growth. PlayerLync offers competitive salaries, strong benefits and a fast-paced start-up environment.