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Sr. Manager Marketing Technology

| Greater Denver Area
Healthgrades is currently seeking a Senior CRM Marketing Manager for our CRM/email consumer marketing team. The ideal candidate has 3+ years of B2C marketing with a focus in marketing automation with the ability to take advantage of segmentation and relevant content delivery. As part of the CRM team, this position is primarily responsible for project management/execution of large scale consumer communication --- including design, delivery and reporting results for promotional and transactional campaigns. 
 
Healthgrades stresses the importance of patients and providers creating meaningful connections. This role would help to lead this effort and target consumers where ever they are in the selection/evaluation stage. 
 
Healthgrades requires a leader that needs to have a proven experience fostering stakeholder relationships which is foundational in delivering the right experience and the right results to support our cross-business objectives.
 
What you will do:
 This candidate plays a crucial role in building and executing email marketing strategies to optimize customer experience and increase execution effectiveness with the end goal of site traffic (driving the customer journey to interact with features and content). Job responsibilities include:
  • Work with the consumer marketing team to compliment/plan content calendar articles for bi-monthly newsletters, self-help nurture programs and product announcements
  • Work with web product team to plan/expand transactional messages for maximum consumer interaction
  • Build relationships with key internal stakeholders including consumer marketing, physician marketing, hospital marketing, web product team leads and legal
  • Report on KPIs and identifies opportunities for change/adjustment. Measure email marketing performance, delivery and strategy with recommendations for optimization
  • Understanding of bi-directional data structures and relational databases
  • Responsible for day to day agency and email management/execution
  • Work with marketing technology solutions to troubleshoot issues. Serve as an escalation point to resolve technical or data challenges
  • Participates in consumer marketing senior leadership meetings

What you will bring:
 The perfect candidate would possess a working knowledge of the marketing automation systems and processes used to market to customers. The skills and background needed are as follows:

  • Lead/Direct agency team members
  • Ability to prioritize and manage multiple requests/projects simultaneously
  • Attention to detail, analytical thinking and problem solving
  • Lead complex cross functional projects with IT and Senior stakeholders
  • Experience working with UI/UX teams
  • Lead generation, acquisition and list building
  • Copywriting and editing
  • 3+ years of Marketing experience
  • Strong written and verbal communication skills
  • Working knowledge and/or direct experience in Oracle Eloqua
  • Experience with Adobe Analytics and Google Analytics
  • Experience with Adobe Creative Suite (or equivalent) and HTML

Why Healthgrades?
At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and energetic work environment while setting the stage for your continued success.

  • Meaningful Work – helping millions of Americans connect with their healthcare providers
  • Changing the Game - evolving, fast paced culture with career advancement opportunities
  • Community Builders- partnering with local charity organizations and wellness initiatives
  • Robust Perks – generous PTO, 401k contributions, tuition assistance, entertainment discounts & more!
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • SalesforceCRM

Location

Downtown Location- your favorite coffee shop, restaurants, breweries, and nightlife are all steps from the office.

An Insider's view of Healthgrades

What’s the vibe like in the office?

The vibe is pretty chill; everybody dresses very casual, the newly designed office offers a lot of space for collaboration, great kitchens with free snacks and beer/cider/kombucha on tap. We also have 4-6 weeks of time off and flexible work schedules.

Regina

Program Management Director

What's the biggest problem your team is solving?

Evolving consumer expectations are pushing doctors and practice owners to adopt convenient, on-demand delivery of services. Getting doctors to appreciate these changes and mature their business can be a struggle. We’re taking a data-driven, analytical approach to prove that meeting patients' expectations can be a big win for growing their practice.

Steven

VP, Product Management

What makes someone successful on your team?

Good communication. Whether you are falling behind or cruising forward, being able to convey where you are and where you may need additional support really helps with productivity and learning.

Dan

Software Engineer

How do you collaborate with other teams in the company?

Even while working cross-functionally with several different teams, the multiple forms of technology in place make collaboration efficient – Zoom, Slack, Google Drive, etc. Our physical space is set-up nicely for face-to-face coordination with open office space, a big kitchen, and many meeting rooms. We also have plenty of quiet spaces.

Jamie

Senior Product Marketing Manager

What are Healthgrades Perks + Benefits

Healthgrades Benefits Overview

Our inclusive package offers flexible options customizable for everyone – no matter what your family looks like.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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