Sr. Manager, Digital Marketing
Downtown Denver-based leading luxury hospitality company seeks an experienced, proactive, digital-oriented marketer who is highly organized, articulate and passionate in supporting demand generation programs targeted to affluent travelers. Our Senior Manager, Digital Marketing works closely with a team of marketing technologists, writers, designers, and media planners to support business objectives through a mix of digital advertising tactics including social media advertising (Facebook), Google Ads, programmatic advertising, website content, SEO, and email marketing. This multifaceted position requires experience in digital marketing, preferably within travel and hospitality, along with strong technical acumen, and experience with the latest and emerging digital marketing technologies (conversion optimization, website analytics, marketing automation, and digital advertising tracking) with a focus on rapid growth and overall company value.
Responsibilities:
- Execute the digital marketing strategy and multi-channel digital tactics for new and emerging brand initiatives targeted at affluent travelers
- Manage social media advertising with a focus on Facebook and Instagram, and new social networks, implementing leading edge travel-specific tactics to reach our target prospects
- Support demand generation initiatives with a focus on digital marketing tactics: social media advertising (Facebook), Google Ads, programmatic advertising, website content, SEO, and email marketing
- Support the execution of Google Ads campaigns
- Manage a suite of websites, including content and SEO, for new and emerging brand initiatives
- Execute email marketing campaigns to the prospect and customer database
- Develop and implement display, native, and video retargeting campaigns based on the latest and emerging trends
- Identify, test and optimize ad formats and key messages
Required Skills: To perform the job successfully, an individual should demonstrate the following competencies:
- Results-driven, experienced (preferably within travel and hospitality), digital marketer with exceptional detail and knowledge, including the latest and emerging trends, around digital marketing, specifically social media advertising (Facebook), Google Ads, programmatic advertising, website content, SEO, and email marketing
- Ideal candidate also has strong experience with web analytics: developing reports, sharing dashboards, and communicating the story around the overall performance
- Experience with Optimizely, Unbounce, Google Analytics, Salesforce Marketing Cloud, and Pardot is a plus
- Ability to present information clearly and concisely and respond to questions from internal and external stakeholders, including the senior executive team
- A self-starter able to independently execute tasks with minimal direction
- Strong leadership, communication and interpersonal skills
- Demonstrated energy, drive, determination and persistence
- Ability to adapt to changes in the organization and carry out multiple assignments concurrently
- Ability to operate under pressure and meet deadlines
Qualifications:
- Bachelor’s Degree in Marketing, Communications, Journalism, or related Liberal Arts Degree
- Minimum of 5 years relevant professional experience (preferably within travel and hospitality) managing digital marketing across multiple properties under tight deadlines
- Ability to meet tight deadlines, understand complex topics, design creative solutions, and adapt to shifting priorities
Perks:
- Competitive compensation
- Full benefits package including 401(k), medical, dental, and vision.
- Inspirato Employee Familiarization Travel Program
- Casual work environment in rapidly growing, fast-paced, entrepreneurial company
- Credit for gym membership
- Energetic Lower Downtown Denver location located blocks from Coors Field
- Fresh fruit delivery service, coffee and tea, fully stocked snack bar, beverage fridge
- Regular fun employee events and professional development opportunities
- Opportunity to work with passionate, driven, committed, high performing individuals who are revolutionizing the luxury travel industry!
Who We Are
Launched in 2011, Inspirato is a leading luxury hospitality company that provides its members access to hundreds of hand-selected vacation options, delivered through an innovative club model to ensure the service and certainty that affluent customers demand. The Inspirato Collection includes private vacation homes available exclusively to members and guests, villas and homes at world-class resorts, hotel rooms and suites at members-only value, and remarkable adventures in faraway lands and at world-renowned events. In 2019, Inspirato launched the world’s first luxury travel subscription: Inspirato Pass. Passholders enjoy endless travel without paying nightly rates, taxes, or fees. This revolutionary way to travel allows passholders to see more of the world while making lifelong memories.