Sr Director, Marketing

| Greater Boulder Area

Job Summary

Senior Director – Brand & Messaging

Looking to join the leader in hybrid cloud data services?  To empower customers to change the world with data?  NetApp, a Fortune 400 company, seeks a proven leader to help us increase impact and amplification of our brand by leading our brand, messaging, editorial, customer story and sponsorship functions.

Job Requirements

  • Directly reporting to the VP of Brand, Content & Influencer Marketing, you will develop and execute NetApp’s brand strategy through your direct management of our brand, messaging, editorial, customer story and sponsorship programs globally.
  • Drive messaging strategy and operations for the company, specifically our company narrative and three Business Unit marketing squads.
  • Produce the corporate narrative and drive messaging process, guidelines and brand positioning framework.
  • Partner with creative lead to develop brand guidelines for the visual and verbal brand identity in accordance with the brand positioning.
  • Oversee global brand campaign (creative strategy, messaging, content strategy & plan, brand stories, media, field engagement) with clear goals and measurements of success.
  • Train geo partners and agencies to evangelize brand strategies and guidelines.
  • Direct annual brand measurement process to measure brand familiarity, category performance, message pull-through and identify future trends.
  • Drive brand architecture and portfolio naming strategy and process in partnership with Business Unit leads.
  • Direct customer story program to produce all Business Unit reference requirements in an efficient, cost-effective manner.
  • Drive thought leadership platforms, programs and editorial plan in alignment with Corporate & Executive Communications team; partner with social team, executive briefing program and content teams for maximum content leverage.
  • Direct sponsorship program management, including sponsor relationship, field engagement and activation.
  • Determine success measurement of programs under management, including both internal and external measures. This includes building operational processes that can scale to corporate-wide transformation efforts.
  • Manage a team of 15+ employees, creative agencies and key contract resources.

We are looking for a seasoned candidate who has successfully led Corporate Marketing brand and messaging teams at B2B technology companies.

  • 15+ years of marketing experience with demonstrated success in B2B Brand management and messaging for a high-tech portfolio (cloud and software preferred)
  • Executive-level communication skills with emphasis on influence, negotiation and persuasion skills
  • Proven leadership abilities managing a distributed team
  • Strong ability to collaborate with others for success in a fast-paced and dynamic environment with aggressive growth goals
  • Capable of creating strategies for success and managing the execution of those strategies through tactical plans, especially those which cross- functional and geo boundaries.

Education

BS/BA degree or equivalent related experience 15+ years -- plus add additional experience requirements needed if you were to fill an open requisition, i.e., knowledge, skills, and abilities.

Equal Opportunity Employer Minorities/Women/Vets/Disabled.

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Technology we use

  • Engineering
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages

Location

We have a beautiful Boulder office, with amazing Flatiron views, on the vibrant downtown Pearl Street.

An Insider's view of NetApp

What’s the vibe like in the office?

Our office vibe is one of excitement. On one hand, there is always work to be done and a new project or product to be working on which helps keep the office thriving. On the other hand, we have a lot of fun! Whether it is over a surprise mini golf course in the office for April Fool’s Day, or a happy hour in the breakroom. We work hard & play hard.

Kayte

Workplace Resources Manager

How do you collaborate with other teams in the company?

I've always been a fan of walking around and socializing. I've worked with many of the people here at previous companies, so knowing so many people makes it easy to grab a lunch, find out what other teams are up to. We also put on a hackathon and encourage working with people from other groups. I talk to everyone!

Dave

Senior Performance Engineer

How does the company support your career growth?

NetApp is very proactive in providing the opportunity to investigate, apply for & interview for, other openings within the company. Furthermore, the opportunity to work on various technologies comes often enough I feel like my skills are always up to date with current technology trends.

Kenton

Tech Lead – Solutions Quality Interoperability Testing

What unique initiatives do you have that encourage innovation?

Def hackathons! Lot of good initiatives have come out of these. We are also starting a couple of initiatives. One is centered around connecting our engineers with our customers so that they can help bring the perspective as we are solving complex problems. We are also looking at connecting passion to the opportunity.

Tina

Sr. Engineering Manager, Cloud Infrastructure

How do you empower your team to be more creative?

I try to focus on leading by objectives. Then give them freedom to do the work as they see fit. If I can respond to a request for advice, I’m there. If I can make a suggestion for a problem they surface, I’m glad to do that, but how they do their job rests with them.

Kevin

Engineering Manager

What are NetApp Perks + Benefits

NetApp Benefits Overview

We work hard but also recognize the importance of work-life balance for our employees because what’s important to them is important to us! Recently we implemented Family First, which encourages employees to take paid time off to bond with a new child (through birth or adoption) or to care for a family member with a serious health condition.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
NetApp offers competitive, comprehensive medical plans that enable you to get healthy and stay healthy.
Life Insurance
Basic Life and Accidental Death and Dismemberment (AD&D) insurance is provided by NetApp through MetLife at no cost to you. Both programs cover two times your pay, with a maximum of $1.5 million.
Pet Insurance
VPI Pet Insurance helps you save money on your pet’s health care. This is a voluntary benefit, which means you pay the full cost of coverage, but can take advantage of group discounts etc.
Wellness Programs
Your wellbeing journey begins with MyCompass. Powered by Jiff, is your digital sidekick, allowing you to choose your own adventure in achieving total physical, emotional and financial wellness.
Retirement & Stock Options Benefits
401(K)
Opportunity to contribute through convenient paycheck contributions— including pretax contributions or Roth after-tax contributions.
401(K) Matching
Company match of 100% on the first 2% of pay you contribute, then 50% on the next 4% of pay you contribute (up to a maximum of $6,000 per calendar year). Immediate vesting on NetApp’s matching.
Employee Stock Purchase Plan
Become a part owner of NetApp by buying NetApp stock through convenient payroll deductions.
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Family First NetApp is here for you when you need to care for the important people in your life. Our Family First program allows you to spend time with your family when it matters the most.
Vacation & Time Off Benefits
Paid Volunteer Time
Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to donate their time with their favorite organizations.
Paid Holidays
NetApp offers all employees paid time off to observe all major holidays.
Paid Sick Days
Accumulate up to 10 days of sick time each year to recover from illness or injury or to attend to the illness of a sick child, parent or spouse.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program

Additional Perks + Benefits

We offer our employees a balance in a casual, yet fast-paced work environment. Standing desks, multiple monitors, customized workstations. Work-Life Programs - Time Off, Volunteer Time Off, Employee Assistance Program, Educational Assistance, Prepaid Legal Plan.

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