Sr Director, Marketing

| Greater Boulder Area
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Job Summary

Senior Director – Brand & Messaging

Looking to join the leader in hybrid cloud data services?  To empower customers to change the world with data?  NetApp, a Fortune 400 company, seeks a proven leader to help us increase impact and amplification of our brand by leading our brand, messaging, editorial, customer story and sponsorship functions.

Job Requirements

  • Directly reporting to the VP of Brand, Content & Influencer Marketing, you will develop and execute NetApp’s brand strategy through your direct management of our brand, messaging, editorial, customer story and sponsorship programs globally.
  • Drive messaging strategy and operations for the company, specifically our company narrative and three Business Unit marketing squads.
  • Produce the corporate narrative and drive messaging process, guidelines and brand positioning framework.
  • Partner with creative lead to develop brand guidelines for the visual and verbal brand identity in accordance with the brand positioning.
  • Oversee global brand campaign (creative strategy, messaging, content strategy & plan, brand stories, media, field engagement) with clear goals and measurements of success.
  • Train geo partners and agencies to evangelize brand strategies and guidelines.
  • Direct annual brand measurement process to measure brand familiarity, category performance, message pull-through and identify future trends.
  • Drive brand architecture and portfolio naming strategy and process in partnership with Business Unit leads.
  • Direct customer story program to produce all Business Unit reference requirements in an efficient, cost-effective manner.
  • Drive thought leadership platforms, programs and editorial plan in alignment with Corporate & Executive Communications team; partner with social team, executive briefing program and content teams for maximum content leverage.
  • Direct sponsorship program management, including sponsor relationship, field engagement and activation.
  • Determine success measurement of programs under management, including both internal and external measures. This includes building operational processes that can scale to corporate-wide transformation efforts.
  • Manage a team of 15+ employees, creative agencies and key contract resources.

We are looking for a seasoned candidate who has successfully led Corporate Marketing brand and messaging teams at B2B technology companies.

  • 15+ years of marketing experience with demonstrated success in B2B Brand management and messaging for a high-tech portfolio (cloud and software preferred)
  • Executive-level communication skills with emphasis on influence, negotiation and persuasion skills
  • Proven leadership abilities managing a distributed team
  • Strong ability to collaborate with others for success in a fast-paced and dynamic environment with aggressive growth goals
  • Capable of creating strategies for success and managing the execution of those strategies through tactical plans, especially those which cross- functional and geo boundaries.

Education

BS/BA degree or equivalent related experience 15+ years -- plus add additional experience requirements needed if you were to fill an open requisition, i.e., knowledge, skills, and abilities.

Equal Opportunity Employer Minorities/Women/Vets/Disabled.

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Location

We have a beautiful Boulder office, with amazing Flatiron views, on the vibrant downtown Pearl Street.

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