Our company 

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours. 

Position Summary 

We are looking for a dynamic, high-performing leader to join Adobe at a pivotal time in our company's journey to help build, define, execute and optimize our new global demand centers of excellence to power the future growth of our the $3B+ Adobe Experience Cloud business. We are seeking a hands-on player as well as an empowering coach, who has a strategic, results-oriented mindset to support end-to-end marketing technology and database strategic planning, operations, systems and support for our global marketing organization in every region around the globe. 

This leader will be maniacally focused day in and day out on not only building the engine, but obsessively working to constantly optimize the value and efficiencies it enables for the business at every stage of our lead-to-revenue process. The Sr Director of Marketing Operations and Technology will report directly to the VP of Global Marketing for Adobe Experience cloud, acting as a key right-hand advisor to that leader. 

As a part of this leader's efforts to build out a new COE, he/she will focus on daily on driving the MarTech strategy, and building a world-class marketing technology operations team. Additionally,

this leader will be responsible for leading and driving to execution the implementation of the end-to-end marketing automation platform of Marketo across multiple lines of Adobe's enterprise business. 

Responsibilities 

• Lead and manage execution of the implementation of a new marketing technology stack across Adobe Experience Cloud, including the optimization and global roll-out of deploying Marketo as the new marketing automation platform at the core of the martech stack. 
• Manage all technology requirements and maintenance needs of key marketing systems across the stack including core solutions and other technology partner integrations (marketing automation, CRM, analytics, chat, etc.) used to generate and capture demand for the business. 
• Manage, grow & optimize health of the marketable database for all audiences and stakeholder team types that are served today or will be served in the future by the Experience Cloud business. 
• Collaborate with internal stakeholders to define, implement and continuously optimize lead scoring and attribution models 
• Provide guidance, best practices and governance to centralized and/or decentralized teams on usage of the marketing technology stack to optimally drive business growth. 
• Create scalable and relevant training and documentation for marketing, sales, and SDRs/business development reps on existing technologies, processes and best practices. 
• Define a holistic marketing database management strategy that supports data unification and access across our internal systems, ensures data quality, and enforces governance and measurement. 
• Evaluate new technologies and capabilities in-market and provide scalable framework to drive technology & process innovation that can improve marketing team contribution and overall business performance on an ongoing basis. 
• Build and lead team of world-class marketing technology and operations experts in a new center of excellence where marketing operations acts as the true heart and soul of growth for one of the largest technology companies in the world. 

Requirements 

• 5+ years Marketing Operations Experience 
• 8+ years leadership experience 
• Expertise deploying Marketo 
• 5+ years leading a Marketing Operations Team 

Competencies 

• Thought Leader: Highly influential. Is well received and respected by executives, internal teams, cross-functional groups, customers and partners. Can effectively and convincingly communicate his/her ideas and objectives to audiences of all levels. 
• Authentic Leader: Builds great teams around a focused mission. Translates overarching business goals into specific objectives for each member of the team. Ability to collaborate, mobilize and engage multiple stakeholder groups at different levels. 
• Relationship Builder: Is collaborative and team-oriented; thinks in terms of “we.” Excellent customer and partner/alliances management, and client engagement skills. 
• Solutions-oriented: Inspired by execution; has a bias for action in a hands-on capacity. Conveys a sense of urgency and drives issues to closure. 

​​Adobe’s Digital Experience Business Unit 

Adobe’s Digital Experience Business Unit provides solutions that empower businesses to make, manage, measure and monetize online, offline and multichannel business initiatives. 

Through the Adobe Experience Cloud which includes our Advertising, Analytics and Marketing Clouds, companies have everything they need to deliver a well-designed, personal and consistent experience to their customers at the right time, regardless of the channel. The Adobe Marketing Cloud offers integrated solutions that help brands connect with customers on a personal level; the Adobe Analytics Cloud is a customer intelligence engine that helps brands move from insights to action; and, the Adobe Advertising Cloud offers the industry’s first end-to-end platform that manages advertising for TV and all digital formats. 

Take a peek into Adobe life in this video. 

When you join Adobe, you can look forward to collaborating with the most genuine people in the industry, working on projects with real purpose, and having immense pride in the products we create and the customers we support. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. 

Adobe is an equal opportunity employer. We hire talented individuals, regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, veteran status, cultural background or religious beliefs. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All. Learn more about our vision here. 

Come create experiences that matter at a company that is recognized around the world and hear what our employees are saying about their career experiences on the Adobe Life blog. 

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.