Sr. Director, Corporate Marketing at Conga (Greater Denver Area, CO)
Our shared values: The Conga Way
A successful candidate will embody the essence of a Conganeer through demonstration of critical behaviors of The Conga Way:
Embracing an Entrepreneurial Spirit
Championing the Customers
The Conga Way is a core element of the Culture and Talent focus at Conga. This philosophy shapes the personality of our organization, defines how we show up every day, and provides clarity about how we work together.
Conga is a fast-growing leader in the Digital Transformation category with over 11,000 customers, 750,000 users, and 1,300 five-star customer reviews. Conga’s Commercial Operations Transformation Suite creates outstanding ROI for our customers by automating business processes for digital data, documents, reporting, and contracts. As a top 3 global Salesforce Strategic ISV with the #1 paid application on the Salesforce AppExchange, Conga has tremendous momentum. With a global team of over 1,200 employees, an experienced senior management team, strategic investors including Thoma Bravo, Insight Venture Partners and Salesforce Ventures, offices across the US, in London and in Sydney, Australia; Conga is poised to be one of the next great B2B SaaS success stories.
Conga has an exciting opportunity for a Senior Director, Corporate Marketing to join our growing team of talented and collaborative marketing professionals. We’re looking for someone to provide expert counsel in brand, media relations, award programs, speaking programs, influencer engagement, social media, content strategy and driving an innovative B2B social experience. This is an excellent opportunity to leverage your marketing communications expertise and understanding the integral role public relations plays in all facets of business-to-business technology. You will also have the opportunity to lend support to the marketing team across various disciplines: product marketing, demand generation, etc.
Define and communicate internally and externally the companies brand position and value proposition
Set and lead traditional earned media strategy relations, be knowledgeable about the changing face of owned media; liaise with digital counterparts to cross-promote campaigns
Use relationships with business press, trade press and third-party influencers to generate top-tier media coverage for Conga
Provide strategic communications counsel in partnership with the executive team
Work seamlessly with external agency partners (i.e. US, UK and AU PR agencies) and as part of integrated marketing team (i.e. product marketing, demand generation, etc.)
Develop PR/Communications marketing proposals, campaign programming for Conga to promote partnerships, sponsorships, customer success stories and media tours
Engage with broader teams during crisis situations to provide communications counsel
Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
Helping develop, execute & report strategy for community growth, community engagement, advocacy, education and content sharing.
Weaving owned, earned, and paid into your approach for ongoing programming, and also for campaign-related programming.
Develop a cohesive content strategy that drives brand awareness and demand
Develop new thought leadership content that propels Conga’s name and brand
Managing and overseeing social media research and consumer intent modeling; ensuring results are distributed on an ongoing basis to appropriate parties.
Reviewing messages for all social media content globally, ensuring quality control (and attention to potential cultural sensitivities).
Developing a roadmap for the social media program based on data and insights and oversee implementation and measurement as it rolls out. Managing appropriate crisis response via social media.
Serving as consultant to internal departments and helping executives build their social media influence.
Building our global social media strategy: Dream big on how to better empower users to become influencers based on referral marketing and word of mouth principles.
Translating social media data into actionable insights for our digital content strategist (to ensure the most compelling digital content possible).
Experience with, and a passion for B2B technology brands
Be able to display a successful track record of placing business press articles along with proven ability to consistently make sounds judgments and solve problems in a collaborative way.
6 years relevant experience in marketing communications, public relations and/or a related field including research, advertising, management consulting, media or publishing.
Bachelor’s degree in a related field from an accredited University.