DISH, an EchoStar Company
From TV to 5G, we’re reimagining the future of connectivity. Ready to join the connectivity revolution?
Englewood, CO

Sr. Digital Marketing Manager - Strategy & Planning

Sorry, this job was removed at 11:01 p.m. (MST) on Thursday, October 12, 2023
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Employer Provided Salary: $87,500-$133,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

Department Summary
DISH is a Fortune 200 company that continues to redefine the communications industry.
Our legacy is innovation and a willingness to challenge the status quo, including
reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch
of the DISH satellite TV service, taking on some of the largest U.S. corporations in the
process, and grew to be the fourth-largest pay-TV provider. We are doing it again with
the first live, internet-delivered TV service - Sling TV - that bucks traditional pay-TV
norms and gives consumers a truly new way to access and watch television.
Now we have our sights set on upending the wireless industry and unseating the
entrenched incumbent carriers.
We are driven by curiosity, pride, adventure, and a desire to win - it's in our DNA. We're
looking for people with boundless energy, intelligence, and an overwhelming need to
achieve to join our team as we embark on the next chapter of our story.
Opportunity is here. We are DISH.
Job Duties and Responsibilities
Our Digital Marketing organization pushes itself every day to be a world-class, innovative, data-driven team that develops, maintains and maximizes our relationships with key internal constituents and digital vendor partners to drive business growth. To be successful, you will need strong analytical skills, a passion for digital marketing, and a drive to deliver creative and innovative solutions that allow us to win in the marketplace.
What You WIll Be Doing:
The Digital Marketing Planning Manager is responsible for developing, coordinating, communicating, and optimizing digital strategies, campaigns, and offers; media budgets, pacing and reporting, cross-tactic test-and-learn programs, digital targeting, and attribution enhancements in accordance with business objectives. This role works closely with digital media, website, and analytics teams to maintain quality control of in-market campaigns; continuously evaluates and improves performance against goals and benchmarks; and works closely with partners, internal Sling stakeholders and senior leadership to strategize, organize, and support while communicating plans, learnings, and results. We are looking for a strategic thinker with great initiative, ownership, relationship-building, leadership, and communication skills who can be a trusted partner to our internal clients.

  • Manage other Account team members while supporting digital strategy, brand, testing, offers, campaigns, creative, and media teams to deliver successful media campaigns
  • Develop digital marketing strategies and tactical approach in accordance with business goals and digital/online marketing best practices while overseeing overall digital budget, allocation, spend, pacing, optimizations and reporting
  • Create and manage rigorous cross-tactic test-and-learn program as well as planning, budgets, documentation, optimization, and reporting for digital and enterprise campaign and offer strategies
  • Assist with allocation of digital funds through business case process, media briefs, pacing, tagging, martech, AdOps, and data collection/analysis
  • Partner closely with media tactics, website, creative, finance, IT, MarTech, and analytics teams on all digital strategies and initiatives while continuously improving digital targeting and attribution
  • Foster an environment of shared learning and act as a trusted digital expert for executive-level performance and initiative readouts and updates, as well as within the Digital Center of Excellence
  • Be a thought leader for the digital marketing team, regularly sharing platform and industry POVs to support digital recommendations; regularly presenting to executive leadership
  • Assist in identification, vetting, and implementation of new platform partners


Skills, Experience and Requirements

  • Bachelor's degree from a recognized 4-year college or university; Minimum 4-5 years of overall account management and planning experience, with at least 3 years experience in digital tactic ownership, marketing planning, strategy, and oversight
  • Demonstrated success in planning rapid optimization and test-and-learn agendas and experience with budgeting and financial analysis including return on marketing investment (ROMI) and return on ad spend (ROAS) tracking
  • Expert on digital marketing platforms e.g. Facebook, Twitter, Google and programmatic ad networks; experience with emerging digital marketing platforms e.g. Snapchat, Pinterest, TikTok, digital audio and connected TV a plus
  • Comfort with Excel and Google Spreadsheets including pivot tables, vlookups and other analytical functions; knowledge of ad serving platforms e.g. Flashtalking
  • Strong quantitative orientation with expertise in data analysis and insights; strong detail orientation and track record of delivering profitable digital marketing results and other KPIs
  • Excellent communication and cross-functional relationship management skills including working closely with analytics, creative, brand, IT, vendor, and executive teams
  • Passion for the constantly-changing digital landscape with a finger on the pulse of emerging digital platforms and trends


Minimum required skills / experience:

  • Minimum 4-5 years of overall account management and planning experience, with at least 3 years experience in digital tactic ownership, marketing planning, strategy and oversight
  • Experience working across multiple platforms: Google, Facebook, programmatic display & video


#LI-CS6
Salary Range
Compensation: $87,500.00/Year - $125,000.00/Year
Compensation and Benefits
We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.

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What are DISH, an EchoStar Company Perks + Benefits

DISH, an EchoStar Company Benefits Overview

DISH offers competitive, comprehensive benefits for our team members. From our generous PTO policy and healthcare offerings to profit-sharing, 401(K) matching and employee stock purchase options, we're committed to fulfilling our greatest benefit of all: opportunity. With perks like tuition reimbursement programs, hiring practices that promote diversity, employee referral program bonuses, plus great discounts for our products and services, DISH is dedicated to providing an inclusive, balanced work experience for all.

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
We actively seek out talent from underrepresented groups, maintain pay transparency on all job descriptions and foster an inclusive environment where innovation thrives.
Diversity recruitment program
In 2023, 31% of our technology hires were women, well surpassing the national average. This figure is just one example of our broader commitment across the organization.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Financial & Retirement
401(K)
401(K) matching
Employee stock purchase plan
Child Care & Parental Leave Benefits
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Office Perks
Company-sponsored happy hours
Onsite office parking
Relocation assistance
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Customized development tracks

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