Sr. Content Strategist at DAT Solutions

| Greater Denver Area
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Please send resumes to [email protected] or apply directly at https://www.dat.com/company/careers
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Job Description:

Sr. Content Strategist

We are seeking someone who can bring innovative ways to generate excitement about our analytics products, and communicate the value proposition to customers and prospects. The successful candidate will be skilled in all aspects of B2B content creation and communications across all media types with a specialty in data and information graphics.

Content is the fuel that drives demand generation and interest to DAT’s products and services. It engages customers and prospects in powerful ways that forges an understanding of the value and benefits of these products and the business insights they provide. Done well, great content marketing delivers a volume of highly qualified leads into the sales cycle (acquisition), engages existing customers in an insightful and sticky way that drives loyalty and retention, and facilitates thought leadership for the brand that provides continuous awareness and interest for DAT.

Partnering with the Creative Team along with the Demand Generation Manager and Product Marketing Manager, this position is responsible for creating all the content for all DAT iQ products. This requires expertise in messaging / writing, graphic design, video and animation all brought together through compelling storytelling. 

The Sr Content Strategist must be a revenue-centric marketer who develops a deep understanding of data & analytics and the shipper / supply chain market.  They will draw upon the contributions from the entire content team but will be the lead for the DAT iQ business.

Responsibilities

  • Ability to create infographics, animation, video and other high engagement forms of content is a big plus
  • Segment the data and analytics, and develop deep insights on the key targets
  • Create content strategy, plan, and calendar
  • Develop and maintain content in a content library
  • Measure the effectiveness of the content relative to marketing and business goals
  • Create relationships with content teams inside and outside of DAT to tap into their specific expertise. This includes writers, graphic designers, videographers etc.
  • Support the strategy for tradeshows and events, working with the Product Marketing Manager, Demand Generation Manager, and Tradeshow Manager. Develop themes and creative assets
  • Must be skilled in content creation supported by SEO/SEM optimization and PPC strategy
  • Adept at creating the right content for the right purpose
  • Work closely with the Product Marketing Manager and content team as well as other departments to build cross-functional cohesion

Qualifications

  • 10+ years experience in content creation, visual and interaction design with a skillset forged in data and information graphics
  • Strong portfolio showcasing work experience on web, information graphics, illustration, animation and video
  • Demonstrated ability to synthesize design solutions from ambiguous concepts 
  • Comfortable and enthusiastic about working in a complex product space
  • Solid knowledge of design principles, design methodologies and solid visual foundation, design thinking
  • Expert knowledge and experience in current design tools (i.e. Adobe CC, etc.)
  • Excellent verbal and written communication skills and the ability to present your work
  • Bachelor’s degree in Digital Media Design, Animation, Fine Arts, Marketing or related field is desired
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Please send resumes to [email protected] or apply directly at https://www.dat.com/company/careers
Apply now
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • DjangoFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • Angular.ioFrameworks

Location

Englewood , CO 80113

An Insider's view of DAT Solutions

What's something quirky about your company?

Think one giant melting pot of friends working towards common goals. Over the years they've really become more like family. You'll always find people doing something to bring a smile to someone's face - whether a personal hand written note, "Flannel Fridays" or team themes like Reefer Magnus from Transformers. You never know quite what to expect!

Lindsay

Business Analyst

What does your typical day look like?

At DAT we have opportunities to work with smart people who care about the quality of their work. I have a direct impact on company culture and engineering practices. Our leaders do a good job engaging & trusting employees with real-world challenges while providing opportunities for professional development & career growth.

Michael

Product Development Engineer

How does the company support your career growth?

We have an open door policy, good communication up the chain, and managers who genuinely care about seeing their employees' careers flourish. We have Professional Development Plans and do regular 1 on 1's with managers to discuss anything. I comfortably talk with my manager about career plans and steps we can take to get me there.

Caleb

Principal Software Engineer

How do you empower your team to be more creative?

I empower my teams by creating a safe space where individuals at all levels can challenge and learn from each other. I believe that only when people are open and honest in their communication that the best solutions can be created

Brian

Engineering Manager

What projects are you most excited about?

It's exciting that we're moving into the Denver area because it shows our commitment to growth, innovation, and finding the right people to do the work that we see as the next steps to grow our brand. The Denver office, and associated work, is "next level". It will push the technology boundaries in comparison to our traditional DAT products.

Jeannie

Analytics Program Manager

What are DAT Solutions Perks + Benefits

DAT Solutions Benefits Overview

We empower every employee by engaging & trusting each other with real-world challenges. We provide avenues for professional development and career growth while offering the opportunity to work with smart people who care about their quality of work. We offer competitive salary, leadership training, monthly commuter stipend, and comprehensive medical, dental, and vision coverage to full-time employees. We believe in a relaxed atmosphere and a healthy work-life balance adjusting to employee needs. We also like to enjoy our workplace with free food truck Thursdays, happy hours, and occasional social events!

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Roth 401k
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Acme Co. hosts company outings Semi-annually.
Game Room
Our game room includes Ping Pong, Video Games.
Some Meals Provided
Parking
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications
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Please send resumes to [email protected] or apply directly at https://www.dat.com/company/careers
Apply now
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