Description
We are seeking a passionate Social Media Marketing Specialist who will be responsible for leading our overall organic and paid social strategy to increase brand awareness, thought leadership reputation, and demand generation in a busy and growing advertising technology consultancy.

The successful candidate will have a proven track record of using social media as a strategic communications channel to grow and engage target B2B audiences while applying data insights to deliver results. This role requires instinct and skill to tailor authentic value messaging and Challenger-style thought leadership to engage demand marketers, e-commerce professionals and the media that serves them to introduce DELVE’s unique approach to helping them grow revenue.

Responsibilities

• Develop, implement and manage our social media strategy
• Maintain and optimize company profile and pages within each social media platform
• Generate, edit, publish and share daily content (text, images, videos, etc.) that builds engagement and results in action to support thought leadership and demand generation
• Maintain editorial calendars and syndication schedules for all social media content
• Collaborate with the Digital Marketing Lead to develop and implement DELVE’s paid social media campaigns to drive website traffic and sales leads
• Use your social listening experience to help our Marcom team develop content that resonates with our various audiences and moves them to action
• Amplify real-time news, announcements and launches and via social channels to customers, media, industry experts, partners and influencers
• Respond to questions and participate in appropriate industry online discussions and forums
• Contribute to strategic brainstorming, curation, and content creation
• Continuously improve social media performance by capturing and analyzing the appropriate social data/metrics and apply the insights
• Assist internal sales team with social media best practices
• Collaborate with other departments to enhance brand reputation
• Communicate with industry professionals and influencers via social media to create a strong network and support earned media and thought leadership goals.
• Stay up to date with the latest social media best practices and technologies

Requirements & Skills

• 3+ years of experience using social media to build brand awareness and thought leadership credibility inside a startup or SMB (consulting, digital or Tech sectors preferred)

• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tumblr and other social media platforms and best practices
• Experience using social media monitoring, engagement and analytics platforms
• Excellent writing, editing (photo/video/text), tagging and communication skills
• Understanding of SEO and web traffic metrics
• Experience applying audience and buyer persona research to social media communications
• Self-starter and multi-tasker able to meet deadlines
• Critical thinker and problem-solving skills
• Team player and strong interpersonal skills
• Good time-management skills
• Experience with video production is a plus