Our Social Media Specialist will be the owner, operator and expert for our online brand presence across all of our social channels.

Do you want to make a big impact on both a new company and a new industry? Are you a curious and empathic communicator who knows all the major social channels inside and out? If you are a digital native who is both creative with ideas and meticulous with details, you might be just the social savvy hero we are looking for!

Zera Hemp Labs provides a platform to connect hemp farmers and CBD product manufacturers with testing services for the potency and safety of their products. We’re committed to being the reliable, easy, and fast provider, and to giving our clients stunningly great customer service. Zera is a well-funded startup and we’re growing fast! We’re a small team of smart, positive, and enthusiastic people who embrace the challenge of creating something new and making the world a better place. 

Mission of this Position:

Your mission as the Social Media Specialist will be to create, monitor, and optimize social content. You will engage in the ongoing hemp-specific social discussion. Your overarching goal is long-reaching brand awareness and helping to establish Zera as an industry subject matter expert.

Outcomes You’ll be Responsible for:

• Help convert our brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions
• Help move conversations from online (social media) to offline (email, phone)
• Write long- and short-form social media messages that are fresh and engaging to attract new users and engage current users
• Use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly
• Develop and maintain a deep understanding of our market and clients
• Identify key players in the hemp and CBD industry and strategically engage 
• Monitor industry news and current events to identify opportunities for enhancing the company’s brand awareness via having a voice in the current online conversation 
• Provide key information and suggestions to Marketing and Product teams for ongoing business enhancement

What Can You Expect From Us?

• Opportunity to make a big impact and participate in the growth of our company.
• Commitment to your professional development and growth.
• Flexibility and (mostly) remote work in a fast paced environment.
• Opportunity to be part of a fantastic, caring team that is committed to honesty, accountability, courage, enthusiasm, and happiness.
• Competitive pay, benefits, and vacation.

Job Requirements:

Ideally, you will have a blend of the following job-specific skills and experience. Experience in all the areas below is not required, but these or related areas of experience are desirable:

• Experience in day-to-day execution of a social media strategy
• Ability to create, track and optimize content 
• Ability to create basic social media designs / visual communications
• Platform Experience might include: Adobe Creative Cloud, Canva, G Suite, LinkedIn/Twitter/Facebook/Instagram, Google Analytics, Hubspot, etc. 
• 3 years in marketing or a related field 
• Bachelor’s degree in marketing or a related field (or equivalent in work experience)
• Excellent written and verbal communication skills
• Methodical and organized approach; Attention to detail
• Creativity, flexibility, and adaptability
• Must be a self-starter, be OK with asking questions and bringing ideas to the table 
• Highly organized team player
• Flexible and adaptive in the face of changing priorities, deadlines, and focus in a dynamic work environment
• Passion for hemp and the community is highly preferred

Additionally, you must have authorization to work in the US.

This is mainly a remote role, though we do have periodic in-person meetings in the Greater Denver area. 

Zera Hemp Labs, LLC is an equal opportunity employer and we value diversity at our company. We do not discriminate against otherwise qualified applicants on the basis of actual or perceived race, color, creed, religion, ancestry, citizenship status, age, sex, marital status, sexual orientation, national origin, disability or handicap, veteran status, or any other characteristic protected by applicable federal, state or local laws.