Social Media Marketing Coordinator

| Greater Boulder Area
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Social Media Marketing Coordinator

PopSockets 

 

Our Company:

PopSockets LLC, based in Boulder, Colorado, designs, manufactures and sells innovative lifestyle products. Our flagship product, the PopSockets grip—a collapsible grip and stand that provides secure one-handed holding for any mobile device—was invented by philosophy professor David Barnett, with the first grip sold on PopSockets.com in 2014, and 165 millionth sold in 2019. PopSockets products embody the company's mission to create empowering, personal, and fun products.

In 2020, PopSockets was named the Best Company (of our size) to Work for in Colorado by ICC and ColoradoBiz Magazine, after being a runner up in 2019. We were also named on Built In Colorado’s list of Best Midsize Places to work in 2020.  We were Inc. 5000's second fastest growing company in the US for 2018, with a 71,424% percent of sales increase over the previous three years.

For more information on what it’s like to work at PopSockets, click here.  Or check out our awesome careers video here!  

 

The Role:

This role will support and strengthen our brand’s customer facing voice and persona across social media handles. You will be the owner of PopSockets’ social presence on specific handles and feeds and will help to inform, editorialize and develop our content strategies that are aligned with our annual brand and product marketing calendar. You will have the unique opportunity to leave your mark in the customer dialogue, grow our social audience and drive our engagement targets. A close relationship with our paid media and ecommerce team and wholesale partners will enable you to see the execution turning into the revenue stream.

Responsibilities:

  • Help establish and execute our social media strategy to meet business and brand objectives including audience development, community management and revenue generation.
  • Create the content strategies, bring the content to life in the content calendar through clutter breaking tactics, and execute them daily.
  • Guard the brand reputation, secure and manage the brand’s voice and and make sure there is a customer first approach in place through careful management of communities.
  • Make sure that the social strategy and tactics are aligned with the annual product marketing and campaign calendar and that it is aligned with the global communication strategy.
  • Work closely with the paid media team to ensure that organic and paid social tactics feel cohesive and that both opportunities are maximized with engaging creative and content.
  • Be the owner of community management on specific feeds (with additional support) and optimize the workflows, strategies and content through daily pulse on metrics and insights.
  • Feed dashboards, key insights, data driven suggestions and KPI’s for the business success to management weekly basis.
  • Help to identify micro, macro and other potential opportunities to work with influencers and PR.
  • Create and coordinate related presentations for internal and external business sensitive stakeholders. 
  • Work collaboratively with the brand marketing team and creative team when developing go to market strategies for existing and new product launches, brand campaigns and other creative needs for social feeds.
  • Lead the preparation of briefs and work back schedules.

 

Requirements:

  • Minimum 2-3 years of proven track record with consumer brands for managing hands on multiple social media handles inc. including some or all of Facebook, Instagram, Snapchat, Pinterest and TikTok and driving strong community growth respectively.
  • Having a solid understanding of social media landscape, the qualities of engaging content and how to create content strategy, how to cascade that into a content plan and how to execute.
  • Excellent communication and copywriting skills.
  • Knowledge of media platforms, algorithms and how to operate in that environment to deliver the brand communication goals.
  • Strong asset set in driving paid media programs including campaign types, targeting etc.
  • Love of and aptitude for data and insights, continually using to adjust and optimize strategy
  • You know what it takes to sell your ideas to your audience and enjoy seeing them taking off.
  • Good understanding of internet marketing.
  • Team player at heart, who is able to adapt and work on multiple projects at the same time, in a fast-paced, dynamic environment.
  • Close attention to detail and adherence to timelines.
  • Expertise of consumer tech- fashion- and lifestyle brands a plus.

PopSockets is dedicated to the practice of equal opportunity employment. We prohibit unlawful discrimination against applicants and employees on the basis of age, race, sex, sexual orientation, gender identity, religion, national origin, disability, military status, genetic information, color, creed, ancestry, or any other status protected by applicable federal, state or local law. This prohibition includes unlawful harassment based on any of these protected classes. Unlawful harassment includes verbal or physical conduct which has the purpose or effect of interfering with an individual’s work performance, or creating an intimidating, hostile, offensive, unsafe or otherwise non-welcoming work environment. This policy applies to all employees, including managers, supervisors, co-workers; and non-employees such as customers, clients, vendors, consultants, etc.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • RubyLanguages
    • SqlLanguages
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • Power BIAnalytics
    • NAVAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • SolidWorksDesign
    • InDesignDesign
    • FigmaDesign
    • PremiereDesign
    • After EffectsDesign
    • Cinema 4DDesign
    • ProToolDesign
    • BasecampManagement
    • SmartsheetManagement
    • TrelloManagement
    • HubSpotCRM
    • KlayvioEmail

Location

We're just outside Downtown Boulder (no traffic!) in a gorgeous, newly built and designed office with terrific mountain views!

An Insider's view of PopSockets LLC

How does your team reward individual success?

We have an internal bonus system that allows everyone to reward each other with points that you can then convert for real world rewards including everything from gift cards to your favorite stores, Amazon, discounted travel and more.

Katie

Sr. HR Manager

How do you collaborate with other teams in the company?

Our office is designed to foster collaboration. There are comfortable meeting areas around every corner, and an open office plan. Even a walk to grab some coffee often results in multiple, impromptu meetings. All of our conference rooms are equipped with huge screens that allow us to stay close with everyone offsite as well.

Andrea

Lead Recruiter

How does the company support your career growth?

Because we're growing so quickly, you don't have to wait for a role to open above you to advance. We welcome new ideas and perspectives, and people are able to grow, develop and advance at their own rate. Want to expand your role? Tell us how!

Julia

Recruiter

How do you empower your team to be more creative?

We work very hard on recruiting in order to bring in passionate people with good ideas, and then let them run. You won't run into the excuse of "this is the way we've always done things". We want change, and growth and innovation, and trust in our people and their skills to get us there.

Jen

Associate Design Director

What are PopSockets LLC Perks + Benefits

PopSockets LLC Benefits Overview

Employees are valued at PopSockets. We provide a number of perks and benefits to show we care and are always looking for ways to do more for our employees. We provide a dog-friendly office, stocked with snacks and high end coffee and tea options. We have a fully stocked bar with a view of the mountains. We offer competitive benefits and 4 weeks of starting vacation time, in addition to time off each year for volunteer opportunities.

Culture
Volunteer in local community
PopSockets Employees are offered two paid volunteer days. Our Manager of DoGoods works directly with local nonprofits we can support as a company. Volunteer opportunities are coordinated quarterly.
Partners with Nonprofits
PopSockets partners with more than 100 nonprofits—large and small—through Poptivism, our unique give back program. Over the past three years, we have contributed more than $3 million to charity!
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
PopSockets has a flexible spending account
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
We offer Cardio and Yoga classes three days per week!
Retirement & Stock Options Benefits
401(K) Matching
We contribute 3% of of an employee's annual gross pay to their 401K
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
We provide an option to create a dependent care account
Generous Parental Leave
We provide 12 weeks paid paternal leave for employees who have been here 6 months.
Flexible Work Schedule
PopSockets provides employees with a flexible work schedule that includes Flexible start and end times.
Family Medical Leave
Company sponsored family events
PopSockets sponsors family oriented events throughout the year.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong, Foosball.
Stocked Kitchen
We love our snacks at PopSockets. We also offer plenty of tea, coffee and beer on Tap. We also have our own Bevi machine!
Some Meals Provided
Bagles and Donuts every Wednesday and Breakfast burritos the last Friday of the month!
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Softball, Soccer and more!
Fitness Subsidies
We offer thrive pass, $50 per month toward the wellness activity of your choice.
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Promote from within
Customized development tracks
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