About Cast Influence

Cast Influence (https://castinfluence.com/) is more than a marketing and PR agency. We offer clients a way to broad(cast) their company, share their story and influence key audiences, both locally and worldwide. We offer traditional and non-traditional marketing, PR, website design and development, SEO, growth initiatives, digital advertising, and community building with a focus on solving real problems with real impact. Founded in 2017 by Justin Kraft and Leah Taylor, who combined have over 40 years of experience across media, marketing, sales and brand positioning, having served in-house and on the agency side for several decades.

You

As the Social Media Manager at Cast Influence, you will serve as the company’s public-facing humble expert, playful visionary, brand advocate, and community catalyst across our portfolio of clients. You’ll engage with and develop their growing social media presence. You are able to translate from company narrative to strategic, tactical execution, you will not only help tell our story, you’ll develop it. 

Both content manager and strategist, you’re a person who knows the ins and outs, whys and hows of storytelling on social media. You will work strategically and cross-functionally, ready to direct and coordinate activities for critical stakeholders across Cast Influence, as well as with the clients. 

You know what to do and why you’re doing it, needing minimal direction while welcoming feedback. You are focused on getting the job done with excellence.

In this role, you will:

• Develop a cross-channel strategy for social media that translate top-level company narrative into day-to-day social content executed across Twitter, LinkedIn, Facebook, reddit, Instagram, and potentially others
• Create engaging, high-quality, and on-brand social content activated at the right time and on the right channel
• Be playful and relatable — this is not a job for an introvert — letting your personality shine through words, visuals, and video
• Understanding of process and getting approvals from stakeholders and third parties
• Have a strong bias to action and own the art of solving problems 
• Focus! Your efforts clearly map back to team and company objectives 
• Efficiently know how to reply, engage, and direct social traffic, as necessary
• Manage a social media content calendar to coordinate activities 
• Monitor social channels for important signals of community interests and concerns, alerting others within Cast Influence or the clients, as needed (e.g. through social listening and reputation management)
• Establish a cadence of reporting and measurement that informs decisions/strategy
• Ensure brand consistency in copy through tone, voice, and terminology

YOUR PROFILE

This is not an entry-level position. The top candidate will have the following skills and experience:

• 3+ years of experience in social media management and strategy. Consumer product and SaaS experience is a plus. 
• You are not only comfortable in front of the camera, it’s where you belong! You are ready to be a face of Cast Influence and are comfortable creating ad hoc visual content
• Exceptionally collaborative and communicative, confidently engaging with not only your team and stakeholders across the company, but with customers and thought leaders online
• Demonstrated ability to see both “map and territory,” shifting seamlessly between strategic thinking and tactical execution
• Expert at cross-functional project management
• Excellent writing and visual content creation skills
• Ability to work independently from a remote location 

Ideally you will have:

• Experience with marketing analytics
• Experience with graphic design
• Experience in consumer products and SaaS marketing 
• Experience in design thinking, Agile, and other methodologies
• Built a following for a notable brand

What we offer

• Ability to work remotely (whenever and wherever!) 
• Flexible working hours
• Take-what-you need leave policies with minimum 14 days of PTO
• A phenomenal learning environment for your development

Values

We bring people to our team that care about casting a positive influence in all of what they do. 

• Bring Success to Others
• Aspire to Improve
• Smile and love what you do
• Make an Impact
• Play to Win and Have Fun