Social Media & Influencer Sr. Manage/Director

About Us

Functional Remedies is a dynamic and rapidly growing organization with headquarters in the Boulder, CO area, and the producers of the only true, full-spectrum hemp oil. We are a vertically integrated company that is setting the industry standards for efficiency, production, research and development, and distribution in the United States and around the world.

We’re a growing team of passionate, creative, hardworking individuals who love what we do. Our mission is “Bringing Lives into Balance” – and every day we witness the power our products have to manifest that mission for people young and old. We work tirelessly and collaboratively to make a positive and lasting impact on peoples’ lives.

Position Overview

We are seeking a Social Media & Influencer Sr. Manager/Director (SMIM) to maintain and grow our company’s social, influencer and content networks/platforms. As the SMIM, you will proactively manage and update social and influencer platforms and curate content to gain new followers, drive engagement, awareness, consideration and purchase for the brand and products. You will also design and develop social and influencer strategies and tactics that drive revenue growth. While working with web analytic tools to track campaign progress and researching industry trends, you will maintain an active social presence and reply to customer inquiries. A successful SMIM will collaborate with marketing, PR, CRM, agencies and legal teams to align company messages, promotions, and goals.

Social Director Manager Duties and Responsibilities

• Design, develop, lead and optimize overall social and influencer strategy, operations and team

• Develop and implement social media, blog, content and brand strategies, campaigns, and plans to build brand/company awareness

• Oversee day-to-day management of campaigns and ensure brand consistency

• Create, maintain, and grow new and existing social networks, including Twitter, LinkedIn, Pinterest, YouTube, Instagram, Facebook, and others

• Manage company blog and editorial calendar that aligns with social calendar and updates

• Monitor all social media platforms using web analytic tools

• Incorporate optimization strategies, analyze data, and research best ways to increase traffic

• Review success of paid and organic campaigns and develop ways to improve

• Plan all organic and paid social media advertising strategies and budgets

• Secure new social, influencer and content partnerships

• Drive engagement with social media followers and influencers

• Resolve customer issues through social media

• Create engaging written and visual content for site, blog(s) and social platforms

• Research new media platforms, trends, and industry opportunities

• Provide feedback from social media trends and research; relay it to business strategists

• Write effective, concise copy for multiple platforms, websites, and social networks

Requirements and Qualifications

• Excellent verbal and written communication skills

• Bachelor’s degree in marketing, PR, writing, literature or related field

• 6+ years of social media, influencer and content management experience

• 3+ years of team management and leadership experience

• 3+ years of content (copy + images) creation, curation and management

• 2+ years in health and wellness space

• 3+ years of experience with Google Analytics, TapInfluence, Mavrck, Zendesk, Hootsuite, Sprout Social, and/or HubSpot

• 2+ years of experience with WordPress

• Strong Knowledge of Photoshop, Illustrator, and Google Analytics

• Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)

• Knowledge of Search Engine Optimization (SEO) best practices

• Knowledge of SEM, Display marketing and programmatic media

• Knowledge of WooCommerce a plus

• Experience with technologies and best practices for web design, web production, and creative design across multiple platforms

• Experience identifying and creating campaigns for target audiences

• Excellent analytical and time-management skills

• Strong project management skills with ability to supervise multiple projects

Compensation Package:

• Extremly competitive salary based on experience

• Full benefits including health, vision, dental and 401K 

• Employee product discounts