Social Media and App Marketing Manager

| Greater Boulder Area
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Social Media & App Marketing Manager

PopSockets 

 

Our Company:

Headquartered in Boulder, Colorado, PopSockets has been making Little Life Changers since 2014. Starting with its now famous PopGrip - a customizable, collapsible phone grip that enables you to text with one hand and prop your devices - PopSockets has designed and developed broad lines of empowering, expressive, and fun products, from PopWallet and PopMount, to PopPower, PopLips and much more that is on the way. Our products make the lives of our customers a little better every day, and by purchasing our products, our customers make others' lives a little better through our social impact programs, like Poptivism. Poptivism enables anyone to raise money for any charity by designing their own PopGrip and tagging a charity of their choice. We're looking for selfless, customer-obsessed, responsible, innovative, passionate, transparent, impactful, and courageous individuals to join us as we make an ever-growing positive impact, one Little Life Changer at a time.

 

The Role:

This role will lead, support and strengthen our brand’s customer facing voice and persona across social media handles and the PopSockets app, with a focus on audience development and product marketing. You will be the owner of PopSockets’ social presence across handles and feeds and the app, and will inform, editorialize and develop our content strategies that are aligned with our annual brand and product marketing calendar. Working with marketing leadership, you will lead marketing for the launch and growth of the app. You will have the unique opportunity to leave your mark in the customer dialogue, grow our social audience and drive our engagement targets. A close relationship with our paid media and ecommerce team and wholesale partners will enable you to see the execution turning into the revenue stream.

Responsibilities:

  • Be the social platform and audience specialist, leading the team in all new tools and analytics capabilities across Instagram, Twitter, Facebook, YouTube, TikTok, Pinterest and other platforms.
  • Develop, lead creation and manage editorial calendar, creative and cadence to drive growth of followers, engagement and sales across key social channels.
  • Lead a team of channel specialists and community managers, ensuring that all publishing, creative, content, copy and community responses ladder up to brand / product strategy and standards.
  • Build and execute upon a social media strategy, leading platform prioritization, copy and messaging development / publishing, community management and re-posting initiatives across owned and partner social channels.
  • Lead the launch strategy, marketing and programming of the PopSockets app and integrate that strategy with social media feeds
  • Collaborate daily with brand marketing, CSR, influencer, PR and paid media and creative teams including:
    • Identifying stories/initiatives to highlight
    • Scheduling content strategically throughout the month
    • Working closely with creative team and external agency to develop social assets
    • Routing content for approval from internal partners
  • Be responsible for community management strategy, scheduling and execution.
  • Align content plans with paid distribution strategy.
  • Lead on-the-ground social media efforts at PopSockets and other industry events
  • Maintain relationships with social media platform partners and stay up-to-date on new tools and products.
  • Understand, monitor and predict trends and use them to inform social content and strategy
  • Deliver detailed reporting and measurement on a daily (during campaign flights), weekly, and monthly basis.
  • Translate social sentiment and engagement into strategic insights that help inform marketing and paid media decisions.

 

Requirements:

  • 5+ years prior experience creating social media strategy and content, preferably across multiple platforms.
  • Passion for social media space and fueled desire to innovate and achieve audience development goals.
  • Educated eye for creative that performs well on social media and ability to brief ideas and work collaboratively with in-house creative team and partners.
  • Ability to set long term strategy.
  • Knowledge of how consumers use existing and merging platforms.
  • Thrive in a fast paced, high volume environment.
  • In depth knowledge of Facebook, SnapChat, Pinterest, Twitter, Instagram, TikTok and other platforms
  • Experience executing and managing best in class social media practices.
  • Ability to lead a team of channel and community managers.

 

PopSockets is dedicated to the practice of equal opportunity employment. We prohibit unlawful discrimination against applicants and employees on the basis of age, race, sex, sexual orientation, gender identity, religion, national origin, disability, military status, genetic information, color, creed, ancestry, or any other status protected by applicable federal, state or local law. This prohibition includes unlawful harassment based on any of these protected classes. Unlawful harassment includes verbal or physical conduct which has the purpose or effect of interfering with an individual’s work performance, or creating an intimidating, hostile, offensive, unsafe or otherwise non-welcoming work environment. This policy applies to all employees, including managers, supervisors, co-workers; and non-employees such as customers, clients, vendors, consultants, etc.



Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • RubyLanguages
    • SqlLanguages
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • Power BIAnalytics
    • NAVAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • SolidWorksDesign
    • InDesignDesign
    • FigmaDesign
    • PremiereDesign
    • After EffectsDesign
    • Cinema 4DDesign
    • ProToolDesign
    • BasecampManagement
    • SmartsheetManagement
    • TrelloManagement
    • HubSpotCRM
    • KlayvioEmail

Location

We're just outside Downtown Boulder (no traffic!) in a gorgeous, newly built and designed office with terrific mountain views!

An Insider's view of PopSockets LLC

How does your team reward individual success?

We have an internal bonus system that allows everyone to reward each other with points that you can then convert for real world rewards including everything from gift cards to your favorite stores, Amazon, discounted travel and more.

Katie

Sr. HR Manager

How do you collaborate with other teams in the company?

Our office is designed to foster collaboration. There are comfortable meeting areas around every corner, and an open office plan. Even a walk to grab some coffee often results in multiple, impromptu meetings. All of our conference rooms are equipped with huge screens that allow us to stay close with everyone offsite as well.

Andrea

Lead Recruiter

How does the company support your career growth?

Because we're growing so quickly, you don't have to wait for a role to open above you to advance. We welcome new ideas and perspectives, and people are able to grow, develop and advance at their own rate. Want to expand your role? Tell us how!

Julia

Recruiter

How do you empower your team to be more creative?

We work very hard on recruiting in order to bring in passionate people with good ideas, and then let them run. You won't run into the excuse of "this is the way we've always done things". We want change, and growth and innovation, and trust in our people and their skills to get us there.

Jen

Associate Design Director

What are PopSockets LLC Perks + Benefits

PopSockets LLC Benefits Overview

Employees are valued at PopSockets. We provide a number of perks and benefits to show we care and are always looking for ways to do more for our employees. We provide a dog-friendly office, stocked with snacks and high end coffee and tea options. We have a fully stocked bar with a view of the mountains. We offer competitive benefits and 4 weeks of starting vacation time, in addition to time off each year for volunteer opportunities.

Culture
Volunteer in local community
PopSockets Employees are offered two paid volunteer days. Our Manager of DoGoods works directly with local nonprofits we can support as a company. Volunteer opportunities are coordinated quarterly.
Partners with Nonprofits
PopSockets partners with more than 100 nonprofits—large and small—through Poptivism, our unique give back program. Over the past three years, we have contributed more than $3 million to charity!
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
PopSockets has a flexible spending account
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
We offer Cardio and Yoga classes three days per week!
Retirement & Stock Options Benefits
401(K) Matching
We contribute 3% of of an employee's annual gross pay to their 401K
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
We provide an option to create a dependent care account
Generous Parental Leave
We provide 12 weeks paid paternal leave for employees who have been here 6 months.
Flexible Work Schedule
PopSockets provides employees with a flexible work schedule that includes Flexible start and end times.
Family Medical Leave
Company sponsored family events
PopSockets sponsors family oriented events throughout the year.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong, Foosball.
Stocked Kitchen
We love our snacks at PopSockets. We also offer plenty of tea, coffee and beer on Tap. We also have our own Bevi machine!
Some Meals Provided
Bagles and Donuts every Wednesday and Breakfast burritos the last Friday of the month!
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Softball, Soccer and more!
Fitness Subsidies
We offer thrive pass, $50 per month toward the wellness activity of your choice.
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Promote from within
Customized development tracks
More Jobs at PopSockets LLC7 open jobs
All Jobs
Data + Analytics
Design + UX
Marketing
Operations
Product
Data + Analytics
new
Boulder
Design + UX
new
Boulder
Operations
new
Boulder
Product
new
Boulder
Operations
new
Boulder
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView PopSockets LLC's full profileSee more PopSockets LLC jobs