Social Media Ad Strategist

| Greater Denver Area
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We’re looking for a talented, strategic ad strategist who can drive results on multiple channels but also help our team and our clients understand social advertising performance.

WideFoc.us is seeking a detail-oriented social ad strategist to assist in driving business goals for our clients on social media channels. The position is contract to start with potential to join the team as a full-time employee in 90-120 days, with PTO and health insurance benefits.

Responsibilities:

  • Work with our clients and community managers to determine goals and priorities for social advertising campaigns - fan base, engagement, website clicks, lead generations, etc. (Facebook, Twitter, Instagram, LinkedIn, Pinterest)

  • Determine which platforms and ad strategies will be most successful to meet client objectives

  • Look at content weekly to determine on-page engagement priorities for each client

  • Help community managers with appropriate ad copy and photos that will perform best with ad objectives

  • Conduct frequent A/B testing for each client to determine which ad styles are returning optimal results

  • Read data weekly to determine what needs to be adjusted and what is performing well

  • Analyze data at the end of each month and use findings for client reporting and to inform objectives for the following month

  • Meet regularly with community managers to inform them on ad progress and train them on building and optimizing ads for each client

  • Content responsibilities as needed

Requirements:

  • 2+ years working in Facebook Ad Manager

  • Intermediate or better experience working in advertising accounts for Twitter, LinkedIn, Instagram, and Pinterest

  • Must have experience creating high-performing ads and building campaigns from scratch

  • Intermediate or better experience working with marketing data; able to analyze the data in a way that tells a story and informs future advertising decisions

  • Skilled in reporting and breaking down data for community managers and clients to explain the “why” and the “what happened”

  • Experience managing both daily and lifetime budgets, as well as overall campaign budgets, to fit each objective

  • Advanced understanding of ad objectives and products on social channels, and which will work best with each client

Ideal candidates will:

  • Have experience in using social media tools for business, including developing and managing social media ad for a range of priorities

  • Have previous client and account management experience

  • Be a team player; must be patient and a good communicator and have experience working with all personality types

  • Have the organizational and time management skills to run ad campaigns across multiple channels for 20+ clients each month

Apply to this position if you:

  • Have strong interpersonal, written, and verbal communication skills

  • Enjoy working independently and with a team

  • Are a self-starter and able to manage your own time well

  • Are highly organized and can complete work objectives and goals under limited supervision

  • Carry yourself in a professional demeanor with a positive approach to customer service and teamwork

  • Can change course and respond to needs quickly

Don’t apply if you:

  • Can’t work in our LoHi office on assigned days

  • Need constant oversight, management, and direction

  • Don't love metrics, deep strategy, and audience development

  • Don’t use at least one social media channel consistently

Agency experience is a bonus, but solo practitioners are also encouraged to apply!

Work design and compensation:

Our ad strategist enjoys a high level of flexibility in the design of the position's workflow. Pay will be determined according to the candidate's qualifications and ability to manage a complex role. This is a 90-day, contract-to-hire position. Full-time employees receive a comprehensive health benefits package and earn PTO.

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Location

2616 17th St., Denver, CO 80211

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