Division / Department: Marketing
Reports to (position): Digital Marketing Manager
Level / Grade: Individual Contributor
Location: Denver
Employment Type: Full Time, Exempt
Work Conditions: Office Environment
Travel: None
Telecommute: Yes
Minimum Educational Req: Four-year college degree, or equivalent experience 
Years of Experience: 3+ years of SEO experience 

Position Summary:
The SEO Content Coordinator will be responsible for helping drive on-page and off-page initiatives to help position The CE Shop’s website higher in search engine results pages. This includes doing keyword research, monitoring rankings, creating outlines, and  building links.

Essential Functions / Job Responsibilities:

• Drive the company’s day to day SEO content initiatives
• Lead SEO content strategies as well as contribute to the company’s overall SEO strategy and initiatives
• Measure, evaluate, and report on the effectiveness of SEO content initiatives
• Create content outlines based on keyword research and competitive analysis
• Lead link building efforts to increase the site’s domain authority
• Conduct content audits and gap analyses and make recommendations for optimizations
• Become a subject matter and audience specialist that helps position our content and help evolve its format based on user’s needs 
• Other duties as assigned

Skills Required:

• The internal drive to learn in an ever-changing SEO environment, willingness to learn and adapt along with current best practices is paramount.
• Driven by performance, understands how to create meaningful content that converts users
• Ability to pivot between multiple projects
• Comfortable with testing, always looking to turn good into great
• Proven organizational and project management skills
• Detail-oriented and organized with a passion for leveraging data to create purposeful content
• Excellent communication skills, both written and verbal
• Mastery of Excel
• Experience with the Google platform (Gmail, Docs, Sheets, Slides, Hangouts, Google Analytics)

• Experience with project management tools (Trello, Asana, Jira, Basecamp, Flow, ClickUp)
• Sense of Humor, we like to have fun at The CE Shop - always take the work seriously but never ourselves

Minimum Requirements:

• 3+ years in an SEO content focused position preferably with an eCommerce platform
• Hands on experience in link-building
• Experience researching keywords to target through SERP & Gap Analysis
• Experience with Google Analytics or other web analytics platform 
• Experience with Screaming Frog, Ahrefs, Moz, Brightedge, Sitebulb, SEM Rush or other SEO platforms
• Experience with Google Tag Manager
• Experience with interpreting large amounts of data for actionable insights
• Experience with conversion rate optimization (CRO) for landing pages
• Self-motivated and able to consistently execute ideas from initial concept to end product
• Strong understanding of technical SEO, feels comfortable with meta, H1, H2, etc. 
• Knowledge of, or experience with, any of the following including HTML, Javascript, or JSON desired
• Experience with Drupal desired

Supervisory Responsibility:
This position does not supervise the work of others.

Physical Requirements:
The physical demands of this position are representative of those that must be met by an employee to successfully perform essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Internal and external interaction:
This position interacts with peers both in and out of the department and their immediate manager on a regular basis. They may interact with customers and vendors directly in escalation or support situations in a large geographical area. They may interact with managers in other departments.