SEO Marketing Manager
The Search Marketing Manager will be responsible for planning, organizing, executing and measuring paid search and search engine optimization (SEO) programs for worldwide consumer and business segments. This position will be instrumental in growing and optimizing existing paid search and SEO programs, as well as conceiving, building and launching new initiatives.
Specific Objectives and Responsibilities:
- Provide strategic direction for paid search and SEO programs and partner with stakeholders to align efforts and deliver data-driven recommendations
- Manage SEO content efforts with Creative Services team
- Diagnose SEO issues and work with internal teams to remedy any issues
- Manage paid search strategy and optimization across all segments to hit performance targets
- Perform day-to-day paid search campaign management including analyzing results and implementing optimizations
- Experiment with all aspects of search efforts including landing pages, keywords, content, and other attributes as applicable
- Perform ad-hoc keyword research and competitive analysis
- Keep abreast of the latest search developments and recommend new ideas as applicable
- Manage relationships with paid search and SEO vendors and account managers
- Manage reporting for stakeholders on key learnings and performance updates on an ongoing and ad-hoc basis
Qualifications
Skills & Experience:
- 3+ years of paid search and SEO experience, preferably in the tech industry
- Experience with technical SEO
- Strong expertise in website analytics and the Google Analytics platform
- Extremely resourceful and highly creative; able to brainstorm and implement new ideas
- High level of organization and personal initiative; able to work autonomously
- Outstanding interpersonal and written communications skills
- Working knowledge of HTML and web development is a plus
- Strong familiarity with various search tools such as Google Ads, Microsoft Advertising, Moz, Conductor, Google Search Console, Screaming Frog or similar tools/platforms
Company Overview:
Together Carbonite—a leader in data protection—and Webroot—a leader in data security—form the SMB and Consumer Division of OpenText. The mission of our joint offering is to make cyber resilience simple, reliable and accessible in the connected world. We enable comprehensive data protection for companies, consumers, and our vast network of partners around the globe.
Our business requires top talent. We foster a thriving, dynamic environment rich with inventive minds and entrepreneurial spirit. From engineering to sales and marketing, operations and customer support, our employees are empowered and encouraged to build their careers at OpenText.
We pride ourselves on hiring standout candidates who shine in a workplace that encourages collaboration and teamwork. We are growing fast, and looking for talented candidates around the globe. Are you ready to grow with us? #LI-POST
Carbonite, Inc. is an equal employment opportunity and affirmative action employer does not discriminate based upon race, color, religion, sex, national origin, age, genetic information, gender identity or expression, sexual orientation, protected veteran status, status as a qualified individual with a disability, or any other characteristic protected by law. Upon request, accommodations will be made available during the recruitment process for applicants with a disability. If you require accommodations, we will work with you to provide or arrange for the provision of suitable accommodation wherever possible. All qualified applicants are encouraged to apply.