Twilio SendGrid is one of the fastest growing email infrastructure companies in the world. Twilio SendGrid has an opportunity for an SEO Manager who is extremely detail oriented and has a passion for creating demand through innovative marketing programs.
At Twilio SendGrid we’re focused on developing and expanding our world-class, cloud-based transactional email platform. We’ve revolutionized the transactional email space by powering the infrastructure for thousands of companies that rely on us to send billions of emails each month. Twilio SendGrid is a fast moving, lean company where every team member has a huge stake in the company’s success. If you are equally adept analytically as with marketing strategy and execution, then Twilio SendGrid may be the perfect environment for you.
What You’ll Do
- Live by and champion our cultural values: Twilio Magic
- Own the SEO efforts for the SendGrid.com domain.
- Manage the agency relationship for technical and content-related SEO needs.
- Create a comprehensive SEO strategy with a focus on driving traffic and revenue growth.
- Project manage all SEO efforts, including: new content asset creation, current content optimizations, site architecture recommendations, and internal and cross-site linking strategy.
- Evangelize SEO within the company, providing education and training to peers that impact SEO rankings. This includes content creation, site performance, design, and technology requirements.
- Strategize around the SEO benefits and risks for the joint website strategy
- Monitor current keyword rankings to improve rankings or maintain top position, and identify new keywords we do not rank on to drive growth.
- Drive website optimizations to constantly improve rankings with the goal of traffic and revenue growth.
- Audit website and provide technical recommendations to website team to improve indexing.
- Proactively monitor all website pages for drops in traffic or rankings and prioritize optimizations to those pages.
- Work alongside Analytics, Content, Website and SEM teams to identify top revenue-driving keywords and make optimizations to improve rankings.
- Test meta-title and meta-description messaging, based on SEM insights, to increase conversion rates on current keyword rankings.
- Test on-page CTAs for SEO ranking pages to improve conversion rates to signup starts.
- Identify and execute on new SEO experiments, with a large focus on driving growth.
- Report on SEO results and learnings with the extended team and broader organization.
- Troubleshoot and validate report data from various tracking sources.
- Monitor competitive actions and research marketplace changes to provide updates and recommendations to the team.
About You
- 5+ years of experience in hands-on SEO management
- Experience working cross-functionally with content and website teams
- SEO writing skills to provide guidance and recommendations to content writers
- Functional knowledge of Wordpress for hands-on optimizations
- Detail oriented with a mindset to analyze large data sets
- Proven track record in driving customer acquisition through SEO
- Proficient in Excel (pivot tables), PowerPoint, Word, and Google Docs
- Team player with a great attitude and a positive outlook on life (it’s not all about work)
- Ability to manage and prioritize multiple projects in a fast-paced environment
- Analytical acumen and proven experience measuring effectiveness of marketing programs to drive leads and sales
- Bachelor’s degree preferred