Purpose

Work closely with the Senior SEO Managers and SEO Analyst to ensure that DHi sites are highly visible in targeted organic search results and generate a significant share of their quality traffic from organic search.

Responsibilities

• Take ownership of and be accountable for designated organic growth areas such as Google for Jobs, Mobile Search and Editorial content
• Set the SEO strategic direction and lead the analysis and recommendations for organic growth areas
• Work with Product and Engineering teams to successfully implement SEO initiatives
• Monitor and evaluate SEO initiatives to track performance improvements against organic search KPI’s
• Develop and execute an outreach and link building strategy
• Work with Senior SEO Managers and Product and Engineering leads to create culture of SEO excellence throughout DHi.
• Work with the Marketing and Engagement teams to ensure SEO growth initiatives are tightly integrated with DHi marketing activities and successfully communicated to our target audiences
• Work with the SEO Analyst to analyze organic traffic trends and provide actionable suggestions for growth
• Keep up to date with the latest trends in SEO and Digital Marketing to ensure DHi can take advantage of future opportunities.
• Communicate technical SEO aspects in a simple manner to non-technical product, Engineering and Marketing partners.

Requirements

• 5 or more years of proven SEO work experience
• Excellent understanding of web analytics, algorithm changes, SEO best practices for technical architecture, and how links fit in with the SEO ecosystem.
• Expert level experience working with SEO tools like BrightEdge, SearchMetrics or Conductor.
• Expert level experience with Google Analytics or Omniture.
• Solid understanding of performance marketing, conversion and online customer acquisition
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Up-to-date with the latest trends and best practices in SEO
• Bachelor’s degree in a quantitative, test-driven field, Masters preferred