SEO Content Analyst
StickerGiant is an essential business that provides high-quality stickers and labels, fast turnaround, and excellent customer service. Our mission is to create a good company to work for which leads to happy, healthy Giants. We are guided by our values; All In, Grow & Learn, Positive Energy. We value and embrace the diversity of identities, experiences, thoughts, needs, and approaches. We communicate frequently and transparently which allows our employees to see, experience, and take ownership of our shared success together.
The SEO Content Analyst has hands-on experience in SEO including creating, publishing, and optimizing content on websites and for email marketing campaigns. You have a data-driven approach with experience using analytics tools while solving problems. This is an opportunity to join a world-class Marketing team, crushing eCommerce strategies for a fast-growth company.
ESSENTIAL DUTIES & RESPONSIBILITIES
Conduct and support recurring reporting to track, monitor & analyze KPIs across eCommerce and digital marketing channels (email, SEO)
Manage day to day SEO and email marketing strategies in support of channel owners
Supports the development of innovative campaigns that utilize organic traffic, paid traffic, and onsite search behavior to draw new users to the StickerGiant website
Monitor and analyze website metrics and landing pages to make regular proactive changes to improve visibility and performance
Execute keyword research, tracking and enhancement to further promote the brand and generate leads
Craft compelling messages across marketing channels including copywriting for new pages (landing pages, marketing emails, and ad campaigns)
Layout and design for publishing new pages on the website
Defining URL structure of new pages, in line with overall site navigation & structure
Responsible for scheduling emails and building out email signup sequences for events
Cross campaign reporting and email list management (email list exports from FM / CRM & upload / management in email service provider)
Email sign up lists and management - including creating specific sign up lists and landing pages for events sponsored by StickerGiant
Promote brand advocacy and support active curation of the brand guidelines
EDUCATION AND FORMAL TRAINING
Bachelor’s degree in Marketing, Digital Marketing, Business, Statistics, Math, Data Analytics or a related discipline
2-3 years of relevant Search Engine Optimization (SEO), Search Engine Marketing (SEM)
Excellent writing and communication skills
Proficient in math and statistics
Experience with Google Analytics, SEO Tools, & Website Content Management Systems, preferred
KNOWLEDGE, SKILLS, AND ABILITY
Able to manipulate data in Spreadsheets
Ability to analyze large amounts of data from a variety of sources, including Google Analytics reporting, analysis and data analytics tools
Experience tracking URLs and advertising campaigns back to conversions
Superb personal time management skills, highly organized, have the ability to multitask, prioritize workload and meet deliverables
A desire to learn and understand business operational frameworks such as Entrepreneurial Operating System (EOS) and Open Book Management
Able to have fun and collaborate with others
Keen attention to detail
Ability to work in a fast-paced team environment, adjust to changing priorities
Technical understanding of search engines
Experience managing websites, developing and publishing content, and basic HTML
Working knowledge of email marketing platforms
A desire to learn and understand business operational frameworks such as Entrepreneurial Operating System (EOS) and Open Book Management
POSITION SCHEDULE DETAILS
Full-time position
Monday - Friday (40 hours/week)
Occasional weekend work, based on various project needs
This position may require on-site work, please inquire for more information
BENEFITS & PERKS
100% company-paid employee premiums for health, vision, STD, LTD, and life insurance.
Company covers a portion of healthcare costs for dependents (spouse, child, and domestic partner). Affordable dental coverage offered.
3 weeks PTO + 9 paid holidays + 6 paid sick days
401(k) matching 100% up to 2% of your contribution + guaranteed 3% regardless of your contribution (total of 5% company contribution)
“Gainshare” bonus program: Each quarter we provide a bonus to all employees IF the company exceeds plan numbers for profit.
Professional Development: We provide opportunities for attending conferences, obtaining and/or renewing certifications, and participating in workshops and will tailor-make your career development plan with you
STICKERGIANT WORKING CONDITIONS - COVID19
StickerGiant is considered an essential business and we are committed to providing a happy, healthy, and safe working environment for our Giants (i.e. employees)
We have addressed risks proactively which includes: prioritizing critical operations, communicating with employees and customers regarding all business changes, adhering to proper/recurring cleaning procedures, enforcing social distancing and the proper use of protective clothing and equipment (provided to all employees by StickerGiant), implementing teleworking where possible, and keep informed status locally
This position will possibly require on-site work, please inquire for more information
We care a great deal about creating an environment where all Giants can bring their whole selves to work and to provide all candidates with an equitable, inclusive and accessible recruitment process in alignment with our values. At StickerGiant, we provide Equal Employment Opportunity (EEO) to all persons regardless of age, race, national origin, citizenship status, political opinion, social group, ethnic origin, marital status, union affiliation, union sympathy, physical or mental disability, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. This policy applies to all conditions of employment including recruitment, hiring, promotion, termination, leaves of absence, compensation, and training. If you prefer accommodation during the recruiting process, or you have feedback about your candidate experience at StickerGiant, please contact the Director of People+Culture.