Senior Social Media Specialist

Job Description

Marketo is seeking a Senior Social Media Specialist who is responsible for providing a top-notch, creative social media strategy to enhance our brand voice online and build active online communities for an industry-leading marketing team. This position will work with multi-functional teams on high-priority campaigns and projects. The successful candidate must have in-depth experience in social media marketing and a passion for creating content and engaging people in new and creative ways, as well as a data and result-driven approach to social media marketing. He or she is independent yet effective at collaborating with others and is flexible to take on new and varied tasks.

Job Responsibilities

• Create top-notch, out-of-the-box social media strategy, to enhance our brand voice online and build active online communities
• Work closely with digital marketing and content teams to drive social strategy
• Manage all Marketo social media platforms including Twitter, LinkedIn, Instagram, YouTube, and Facebook
• Foster partnerships with external influencers and bloggers, actively participate in online forums to drive engagement on behalf of the company, and monitor online sentiment and drive true customer engagement
• Analyze the long-term needs of the company's social media strategy and provide quarterly reports to the management and executive teams
• Plan and execute on weekly livestreams and Tweetchats with partners, customers, and influencers
• Compile metrics on campaigns, posts, and ongoing thought leadership to shape strategy
• Train new and current employees on best practices for social media engagement

Job Skills Required

• Bachelor's Degree in Marketing, Communications, or related field or equivalent experience
• Four years of experience in social media management
• Excellent communication skills with an ability to turn ideas and concepts into visually relevant and effective material
• Able to explain complex social media data in an understandable way
• Organized, detail-oriented, and can manage time effectively with top-notch prioritization skills
• Experience with CSR campaigns as well as employee engagement
• Trained in Hootsuite, Influitive, Google Analytics, Brandwatch, Buffer, Sprout, and Simply Measured with a working knowledge of Photoshop
• Familiar with Technology and Social Media Influencers and knowledge of how to effectively engage with them

Marketo is an equal opportunity employer.