Senior Product Marketing Manager at Four Winds Interactive

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Overview
Are you an ambitious product marketing professional searching for an opportunity to bring your skills and capabilities to a fast growing global enterprise software company? More than 6,000 companies worldwide rely on FWI-Poppulo's solutions to better communicate with their employees and significantly enhance employee engagement. With more than 35 million employees on our platform, we are changing how enterprises inform, align and inspire their employees. FWI-Poppulo is a fast-paced company with an entrepreneurial and dynamic culture focused on helping organizations grow by releasing the power of their people. We offer an energizing environment with driven, fun and flexible individuals, who thrive on challenge and responsibility.
The Opportunity:
We are looking for a Senior Product Marketing Manager to lead product marketing of our best-in-class visual communications products and services within a growing solution portfolio. In this role, you will have the opportunity to contribute at a strategic level, helping to define and develop a comprehensive solutions marketing strategy that will make a material impact on the growth of our business. You will work cross-functionally, collaborating closely with product management, sales, customer success, marketing, and partnerships to package and position our platform and solutions for the market. You will develop deep knowledge and understanding of our customers, harnessing your skills and creativity to conceptualize, develop, deploy and maintain an array of powerful sales materials and processes that will optimize sales results. You will report to the Head of Product Marketing, working independently with many functions across the organization.
Responsibilities
  • Develop and maintain buyer personas for your products to influence both product positioning and solution development
  • Leverage your deep understanding of our buyers' needs and the competitive landscape to build a compelling narrative for our products and services
  • Support the buyer's journey by creating a wide range of product content that is laser focused on value-based positioning and messaging, including solution and product-focused collateral and video content, customer-facing roadmaps, and other sales tools
  • Develop and execute go to market (GTM) product launch plans focused on driving company results
  • Define target market for product launches: segmentation, buyer personas, and key elements of differentiation including value messaging
  • Drive market intelligence through in-depth industry and competitive analysis and win/loss interviews, and empower sales with competitor battlecards and training

Qualifications
  • Bachelor's degree (advanced degree in business a plus)
  • 3-5 years experience in B2B technology product marketing
  • A track record of getting things done - no matter what changes come your way
  • Ability to manage full-scale market launch initiatives, holding yourself and others accountable for meeting critical deadlines and delivering quality deliverables
  • A strong storyteller with a point of view and the ability to bring it to life through excellent written communication and presentation skills
  • Results oriented, self-starter mentality - a proactive person who makes things happen in a performance-driven and geographically distributed environment
  • Ability to manage multiple tasks simultaneously and adjust priorities as needed to meet deadlines in a fast-paced working environment, demonstrating a high level of independent judgment
  • Experience marketing to solution focus areas such as HR, IT, and corporate communications a plus

All applicants must be authorized to work in the United States.
About Four Winds Interactive
About FWI & Poppulo
In March 2021, Four Winds Interactive (FWI), a leader in enterprise digital signage and workplace experience software, and Poppulo, a leader in email and mobile employee communication software, joined together to become the leading global employee communications provider for today's world of work. Backed by Vista Equity Partners, our pioneering software and expert advisory services are transforming internal communications, creating more connected, aligned and successful organizations all over the world.
People are at the heart of everything we do, and we believe that an engaged workforce aligned behind a common purpose can transform the performance of any organization. That belief gives us our core purpose and mission: to create groundbreaking products and services that make organizations great by releasing the power of their people and putting employee communications at the heart of organizations, where it belongs. We like to call it success from within, and here's to yours!
We're proud to be one of Built In Colorado's top digital tech companies . At FWI, our culture is important to us. We are a diverse team of talented, passionate people who want to make a difference, but don't take ourselves too seriously. If our core values speak to you, we want to meet you:
  • Bring your best self
  • See it
  • Own it
  • Crush it
  • Be Gracious

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • ObjectiveCLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • XamarinFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • SegmentAnalytics
    • AlteryxAnalytics
    • PendoAnalytics
    • PowerBIAnalytics
    • Affinity DesignerDesign
    • IllustratorDesign
    • InVisionDesign
    • MiroDesign
    • PhotoshopDesign
    • SketchDesign
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • SmartsheetManagement
    • ProdPadManagement
    • WordpressCMS
    • SalesforceCRM
    • PardotEmail
    • PardotLead Gen

Location

Our office is in the trendy Golden Triangle area, steps away from museums, galleries, restaurants, cafes, bars, and public transportation.

An Insider's view of Four Winds Interactive

What's something quirky about your company?

It took me a while to adjust to the fitness culture at FWI. I would show up to a meeting and the person sitting across from me might have just come back from yoga or CrossFit dressed in their workout gear. Once I got used to seeing executives in sandals and sweats every once in a while, I’ve come to love how invested FWI is with employee wellness.

Steve

Senior Director, Technical Operations

What projects are you most excited about?

I'm excited about FWI’s exemplary commitment to its people. It’s evident there are many diversity and inclusion efforts, not only led by our Diversity, Equity, and Inclusion Council but also from motivated individual contributors. This creates an environment where we can stay true to our core values and bring our best selves every day!

Maithy

Talent Acquisition Partner

How has your career grown since starting at the company?

I started at FWI in Tech Support. After a year of learning as much as I could about FWI’s Content Manager applications, I applied for the Technical Engineer position with FWI’s Tiger Team. I will continue to grow my career as FWI continues building the latest and greatest tech and software in the digital signage industry.

Will

Technical Engineer

How do you empower your team to be more creative?

Goals. It starts with knowing what the customers want and creating a set of measurable and achievable goals. How we achieve those goals is where the creativity of the team comes to fruition, and I see that every day in FWI.

Taufiq

Chief Technology Officer

How does the company support your career growth?

As a manager on the People Operations team, I find there are an abundance of opportunities to get involved with supporting personal and professional growth. As a first-time manager, I get to participate in an interactive Manager Bootcamp. FWI also hosts a monthly manager round table, which gives everyone the opportunity to communicate and connect.

Catherine

Director of Talent Acquisition

What are Four Winds Interactive Perks + Benefits

Four Winds Interactive Benefits Overview

You will be challenged in our dynamic environment, supported in your endeavors, recognized for your contributions, and have fun along the way!
We’re building the future of the workplace, enabling frictionless employee experiences, more integrated office spaces, and empowering businesses to better connect with their employees. And we want you to join us.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Our zeal for inclusion fuels our best work. Listen - We commit to hear our colleagues, listen to different points of view and challenge our biases in these moments.
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
We are committed to the idea that DE&I work is a journey. A journey that will prove to have no end, no destination, but a continued focus on becoming better, learning more and implementing more change
Hiring Practices that Promote Diversity
We know there’s no such thing as a “perfect" candidate - we’re all a work in progress. We encourage you to apply for a position with FWI even if you don’t meet 100% of the requirements.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our Welton location has Ping Pong, Pool Table, Foosball, Darts and Basketball.
Stocked Kitchen
Our Broadway location has fully stocked kitchens including rotating flavors of sparkling water on tap.
Some Meals Provided
Happy Hours
Parking
Pet Friendly
FWI's pet policy is dog friendly daily at our Welton office location.
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
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