Senior Product Marketing Manager at Granicus

| Greater Denver Area
!Sorry, this job was removed at 12:11 p.m. (MST) on Thursday, January 30, 2020

The Product Marketing Team is responsible for developing and executing analysis, strategies, and programs to improve product positioning, product launches, and demand generation that builds long-term growth and competitive advantage. As a Senior Product Marketing Manager, you'll report to the Senior Product Marketing Director and help define and promote the value our solutions bring to customers to assist in retention and new sales. This role requires a combination of technical/software knowledge to obtain a deep understanding of our products, combined with the marketing skills to effectively communicate product capabilities and benefits. This position will interface with product management, professional services, customer success, and sales as required to ensure projects include all required input. 

What You Get To Do:

  • Work closely with customers, sales and product teams to create product line sales strategy and deliverables to ensure success in a new emerging market
  • Maintain understanding of product line strengths and weaknesses to help develop product positioning and messaging that differentiates our products in the market
  • Analyze data and conduct interviews to better understand how customers use our solutions 
  • Perform competitive research to profile our key competitors 
  • Conduct interviews to assist in defining buyer personas
  • Manage product content including one sheets, website content, videos, blogs, webinars etc. 
  • Plan the launch of new products and releases and manage cross-functional implementation
  • Work and communicate cross functionally to drive strategic demand generation efforts, like account-based marketing or cross-sell campaigns 
  • Manage multiple projects to successfully complete by a designated deadline 
  • Learn about the fast-paced software industry 

What We Need In You:

  • 5-7 years of Product Marketing experience
  • An ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of a team are equally important 
  • Self-starter with the curiosity to expand the scope of assigned projects and tasks as needed 
  • Passion and/or experience in working with public sector entities
  • Experience in researching and analyzing market landscape and competitive intelligence
  • Project management skills and an understanding of how to manage the priorities of multiple stakeholders in a complex environment
  • Demonstrated above average written communication and presentation skills
  • Comfortable and professional when interacting with clients, onsite staffing, and representing Granicus to the general public
  • Experience working with international and virtual teams

Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law.



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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks


1999 Broadway is located in-between Denver’s Downtown and Uptown neighborhoods. Granicus occupies the 36 and 37 floors of the building.

What are Granicus Perks + Benefits

Granicus Benefits Overview

Flexible Time off
Fully stocked kitchen
Commuter benefits
Parking allowance
401 K Match

Volunteer in local community
Granicus has a dedicated impact team called Givicus that organizes different volunteer opportunities for our teams. We recently completed a book drive, food drive and a day at Habitat for Humanity.
Intracompany committees
Granicus has various impact teams for fun activities, volunteering and uniting the 3 main offices!
Pair programming
Open office floor plan
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Sick Days
Employees receive _40__ hours per year of paid sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Game Room
Our game room includes Foosball, Shuffle Board.
Stocked Kitchen
Some Meals Provided
Fitness Subsidies
Up to $250 per year fitness allowance.
Professional Development Benefits
Tuition Reimbursement
Promote from within
Online course subscriptions available

Additional Perks + Benefits

Access to LinkedIn Learning, Tree house and safari books.

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