Senior Product Marketing Manager, TV

| Greater Denver Area
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About the Team We're looking for experienced Product Marketing Managers (PMM) to own and drive go-to-market for VIZIO Televisions and Platform services. The PMM is also responsible for influencing early-stage product development, and responsible for customer-centric business decision-making across functions working closely with Product (PM, Engineering, Design) as well as Operations (MarCom, Sales, Business Development, Legal, and Finance). What You Will Do

  • Develop product positioning, branding, messaging, and consumer segmentation for new products through analysis and understanding of competitive landscape, consumer demand and technology roadmaps.
  • Define comprehensive Go-To-Market strategy for VIZIO's TV product category and Platform services including new product introduction and in-market growth Partner with the Product organization to influence product, business and marketing strategy through the perspective of audience development, positioning and value proposition frameworks.
  • Develop, maintain and communicate consistent messaging guides, positioning statements, presentations and identity guidelines for the product portfolio.
  • Support all aspects of product launches, including press and corporate events.

About You

  • 7+ years experience in B2C product marketing, specifically for hardware products.
  • Experience launching consumer products distributed through retail channels.
  • Experience working closely with cross-functional teams to define product strategy and roadmap, craft positioning, and determine promotional activities.
  • High attention to detail and proven ability to manage several, competing priorities simultaneously.
  • Best-in-class communication and inter-personal skills to champion initiatives internally and externally.
  • Excellent understanding of product positioning, consumer purchasing behavior and user experience principles, especially in consumer technology categories with retail, mass merchant or club channel experience a plus.
  • Experience having managed at least one entire product development cycle from concept to introduction.
  • Strong creative acumen.
  • Bachelor's Degree in a related field.

About VIZIO We are Beautifully Simple. Headquartered in Irvine, California, VIZIO is a leading HDTV brand in America and the #1 Sound Bar Brand in America. VIZIO's mission is to deliver high performance, smarter products with the latest innovations at a significant savings that we can pass along to our consumers. Our loyal following and industry-wide praise continues to grow as we redefine what it means to be smart. VIZIO, Inc. is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We do not accept unsolicited agency resumes. We will not pay fees to any third-party agency, outside recruiter or firm without a mutually agreed-upon contract and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes will be considered our property and will be processed accordingly. For Colorado-based employment: The minimum salary for this position is $150,000/year. The compensation package includes annual bonus in addition to a range of medical, dental, vision, financial and other benefits.

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Location

VIZIO has opened a stunning new office in Cherry Creek, Colorado located in the middle of great shops, restaurants and more!

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