Senior Product Marketing Manager (Remote)

| Greater Denver Area
Why You Matter
As a Senior Product Marketing Manager at Red Canary you will conduct market research and develop strategic marketing content (targeted messaging, use cases, sales enablement programs) to enable our successful go-to-market execution. In doing so, you will work within marketing and cross-functionally with sales, product management, and executive leadership.
Why Red Canary
At Red Canary we are on a mission to improve information security—not just for our customers, but for the entire security community. We do this every day by empowering security teams to quickly identify and shut down attacks that have bypassed traditional security technology. Through our unique combination of MDR software and 24x7 expert threat investigation services, Red Canary is an extension of our customer’s security team, we are their security ally.
We are growing rapidly and looking for an experienced Senior Product Marketing Manager to help us continue to lead the MDR market, tell our story to our customers and partners, build the Red Canary mission-driven brand, and generate demand for our products.
Please note: We prefer for this position to be based out of our headquarters here in Denver, CO but for the right experience we are open to remote work.

What You’ll Do:

  • Research and analyze market trends, collect and distill feedback from analysts, customers, partner, stakeholders and other teams to shape our positioning and product messaging. 
  • Work with senior management and product management to create product plans and roadmaps.
  • Work with Sales to create enablement programs and develop the associated sales tools including sales presentations and datasheets, competitive analysis, battle cards, whitepapers and opinion papers, TCO/ROI tools, and customer case studies. 
  • Work with sales, marketing, and enablement to develop a deep understanding of customers including the buyer’s journey and personas, and serve as a voice of the customer internally to inform go-to-market and product investments.
  • Work with product management as the lead program manager for product launches including developing launch briefs and core product messaging, coordinating internal sales and partner training and education, and support corporate and field marketing in the development of marketing programs that drive demand.
  • Work with product management and executive leadership to define and execute the analyst program (identify all analysts Red Canary should be engaged with, develop briefing materials, conduct briefings with analysts, identify analyst information that is useful for product management, marketing, sales and leadership).
  • Contribute to the go-to-market strategy and work within the marketing team to enable GTM Plays and marketing programs.
  • Develop content for customer-facing materials to enable marketing programs such as data sheets, customer emails, training, videos, webinars, knowledge articles, blog posts, and case studies to clearly communicate success stories and best practices.
  • Drive marketing with strategic partners to further the partnership, enable seller collaboration and maximize bookings.
  • Devise a sustainable internal product training program, content plan, inclusion in release cycle, execution, and delivery.

Who You Are

  • 3+ years in B2B information security; managed detection and response, endpoint detection and response, and/or security operations 
  • 7+ years of experience as a B2B product marketing professional.
  • Skilled at balancing technical terminology with business acumen. 
  • Experienced in working across marketing, sales, and product management teams to achieve shared revenue goals.
  • Demonstrated customer knowledge and solid execution of competitive marketing strategies.
  • Experience with Microsoft’s co-sell ISV program is preferred
  • A leader and a mentor at heart, someone with the desire to help others grow in their career.

Additional benefits of working at Red Canary include:

  • Exceptional healthcare and dental coverage including fully paid premiums
  • Unlimited vacation
  • 401k and flex-spending accounts
  • Fitness stipend
  • Phone reimbursement

Individuals seeking employment at Red Canary are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • jQueryLibraries
    • Twitter BootstrapLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM


We are in the heart of Downtown Denver one block from Union Station. We provide an RTD pass and you have access to 100's of restaurants and events.

An Insider's view of Red Canary

What's something quirky about your company?

There’s a thing we do at Red Canary called BEASTMODE. On a quarterly basis, everyone comes to Denver and we spend three intense days together.The reason it’s called BEASTMODE is that in the very early days of the company, we’d spend endless hours in a single room, fueled by ample amounts of caffeine, building a company of which we could be proud.


Director, Customer Success

What projects are you most excited about?

The Cyber Incident Response Team (CIRT) reached the milestone of 10,000 spec/unit tests to validate our detection logic, an indicator of how diligently we maintain our detectors. Continued validation that everything is working as anticipated is key to ensuring a successful security program.


VP, Customer Security Operations

What makes someone successful on your team?

Providing such an exceptional level of support and care that our customers renew and expand their commitment to partnering with us. I hope that the Red Canary level of post-sale support becomes the model our competitors and partners are chasing.


VP, Customer Care

How do you empower your team to be more creative?

As we continue to grow and add specialized focus across digital media, video, and an even more robust content program, I want the team to be able to take all the great insights and educational pieces and recommendations and make it easy for people to find them, understand them, and implement them. To be able to use what we’re doing in marketing in


Director, Marketing

What’s the vibe like in the office?

I am most proud of the fact that the culture of the team has not only stayed in tact, but has matured and elevated, despite the rapid growth. Senior team members constantly go out of their way to ensure that new CSEs are welcomed, growing, and set up for success. Success is rooted in team dynamics and culture.


Director, Customer Solutions Engineering

What are Red Canary Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 8 weeks of parental leave for new parents.
Vacation & Time Off Benefits
Generous PTO
Red Canary offers Flexible Time Off for vacation time as well as sick time and other leave benefits.
Paid Holidays
Paid Sick Days
Employees receive 80 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Fitness Subsidies
Professional Development Benefits
Lunch and learns
We host a chalk talk every Friday afternoon
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

Colorado Athletic Club membership / fitness budget. Mobile phone stipend. Discretionary budget. Quarterly all company meetings where we bring in all of our remote team members to build camaraderie, align and learn.

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